Programmatic Advertising Platform -Global Market Status and Trend Report 2013-2023
Report Summary
Programmatic Advertising Platform -Global Market Status and Trend Report 2013-2023 offers a comprehensive analysis on Programmatic Advertising Platform industry, standing on the readers’ perspective, delivering detailed market data and penetrating insights. No matter the client is industry insider, potential entrant or investor, the report will provides useful data and information. Key questions answered by this report include:
Worldwide and Regional Market Size of Programmatic Advertising Platform 2013-2017, and development forecast 2018-2023
Main manufacturers/suppliers of Programmatic Advertising Platform worldwide, with company and product introduction, position in the Programmatic Advertising Platform market
Market status and development trend of Programmatic Advertising Platform by types and applications
Cost and profit status of Programmatic Advertising Platform , and marketing status
Market growth drivers and challenges
The report segments the global Programmatic Advertising Platform market as:
Global Programmatic Advertising Platform Market: Regional Segment Analysis (Regional Production Volume, Consumption Volume, Revenue and Growth Rate 2013-2023):
North America
Europe
China
Japan
Rest APAC
Latin America
Global Programmatic Advertising Platform Market: Type Segment Analysis (Consumption Volume, Average Price, Revenue, Market Share and Trend 2013-2023):
Desktop Display
Desktop Video
Mobile Display
Mobile Video
Global Programmatic Advertising Platform Market: Application Segment Analysis (Consumption Volume and Market Share 2013-2023; Downstream Customers and Market Analysis)
Governance
Commerical
Others
Global Programmatic Advertising Platform Market: Manufacturers Segment Analysis (Company and Product introduction, Programmatic Advertising Platform Sales Volume, Revenue, Price and Gross Margin):
Adobe Systems Incorporated
Rubicon Project Inc.
DataXu Inc.
AOL Inc. (Verizon Communications Inc.)
AppNexus Inc.
Yahoo! Inc.
MediaMath Inc.
Google Inc. (Doubleclick)
Adroll.com
Rocket Fuel Inc.
The Trade Desk
Connexity, Inc.
IPONWEB Holding Limited (BidSwitch)
RadiumOne, Inc.
Turn Inc.
Adform
Between Digital
Centro, Inc.
Beeswax
Fluct
In a word, the report provides detailed statistics and analysis on the state of the industry; and is a valuable source of guidance and direction for companies and individuals interested in the market.
Programmatic Advertising Platform -Global Market Status and Trend Report 2013-2023 offers a comprehensive analysis on Programmatic Advertising Platform industry, standing on the readers’ perspective, delivering detailed market data and penetrating insights. No matter the client is industry insider, potential entrant or investor, the report will provides useful data and information. Key questions answered by this report include:
Worldwide and Regional Market Size of Programmatic Advertising Platform 2013-2017, and development forecast 2018-2023
Main manufacturers/suppliers of Programmatic Advertising Platform worldwide, with company and product introduction, position in the Programmatic Advertising Platform market
Market status and development trend of Programmatic Advertising Platform by types and applications
Cost and profit status of Programmatic Advertising Platform , and marketing status
Market growth drivers and challenges
The report segments the global Programmatic Advertising Platform market as:
Global Programmatic Advertising Platform Market: Regional Segment Analysis (Regional Production Volume, Consumption Volume, Revenue and Growth Rate 2013-2023):
North America
Europe
China
Japan
Rest APAC
Latin America
Global Programmatic Advertising Platform Market: Type Segment Analysis (Consumption Volume, Average Price, Revenue, Market Share and Trend 2013-2023):
Desktop Display
Desktop Video
Mobile Display
Mobile Video
Global Programmatic Advertising Platform Market: Application Segment Analysis (Consumption Volume and Market Share 2013-2023; Downstream Customers and Market Analysis)
Governance
Commerical
Others
Global Programmatic Advertising Platform Market: Manufacturers Segment Analysis (Company and Product introduction, Programmatic Advertising Platform Sales Volume, Revenue, Price and Gross Margin):
Adobe Systems Incorporated
Rubicon Project Inc.
DataXu Inc.
AOL Inc. (Verizon Communications Inc.)
AppNexus Inc.
Yahoo! Inc.
MediaMath Inc.
Google Inc. (Doubleclick)
Adroll.com
Rocket Fuel Inc.
The Trade Desk
Connexity, Inc.
IPONWEB Holding Limited (BidSwitch)
RadiumOne, Inc.
Turn Inc.
Adform
Between Digital
Centro, Inc.
Beeswax
Fluct
In a word, the report provides detailed statistics and analysis on the state of the industry; and is a valuable source of guidance and direction for companies and individuals interested in the market.
CHAPTER 1 OVERVIEW OF PROGRAMMATIC ADVERTISING PLATFORM
1.1 Definition of Programmatic Advertising Platform in This Report
1.2 Commercial Types of Programmatic Advertising Platform
1.2.1 Desktop Display
1.2.2 Desktop Video
1.2.3 Mobile Display
1.2.4 Mobile Video
1.3 Downstream Application of Programmatic Advertising Platform
1.3.1 Governance
1.3.2 Commerical
1.3.3 Others
1.4 Development History of Programmatic Advertising Platform
1.5 Market Status and Trend of Programmatic Advertising Platform 2013-2023
1.5.1 Global Programmatic Advertising Platform Market Status and Trend 2013-2023
1.5.2 Regional Programmatic Advertising Platform Market Status and Trend 2013-2023
CHAPTER 2 GLOBAL MARKET STATUS AND FORECAST BY REGIONS
2.1 Market Development of Programmatic Advertising Platform 2013-2017
2.2 Production Market of Programmatic Advertising Platform by Regions
2.2.1 Production Volume of Programmatic Advertising Platform by Regions
2.2.2 Production Value of Programmatic Advertising Platform by Regions
2.3 Demand Market of Programmatic Advertising Platform by Regions
2.4 Production and Demand Status of Programmatic Advertising Platform by Regions
2.4.1 Production and Demand Status of Programmatic Advertising Platform by Regions 2013-2017
2.4.2 Import and Export Status of Programmatic Advertising Platform by Regions 2013-2017
CHAPTER 3 GLOBAL MARKET STATUS AND FORECAST BY TYPES
3.1 Production Volume of Programmatic Advertising Platform by Types
3.2 Production Value of Programmatic Advertising Platform by Types
3.3 Market Forecast of Programmatic Advertising Platform by Types
CHAPTER 4 GLOBAL MARKET STATUS AND FORECAST BY DOWNSTREAM INDUSTRY
4.1 Demand Volume of Programmatic Advertising Platform by Downstream Industry
4.2 Market Forecast of Programmatic Advertising Platform by Downstream Industry
CHAPTER 5 MARKET DRIVING FACTOR ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
5.1 Global Economy Situation and Trend Overview
5.2 Programmatic Advertising Platform Downstream Industry Situation and Trend Overview
CHAPTER 6 PROGRAMMATIC ADVERTISING PLATFORM MARKET COMPETITION STATUS BY MAJOR MANUFACTURERS
6.1 Production Volume of Programmatic Advertising Platform by Major Manufacturers
6.2 Production Value of Programmatic Advertising Platform by Major Manufacturers
6.3 Basic Information of Programmatic Advertising Platform by Major Manufacturers
6.3.1 Headquarters Location and Established Time of Programmatic Advertising Platform Major Manufacturer
6.3.2 Employees and Revenue Level of Programmatic Advertising Platform Major Manufacturer
6.4 Market Competition News and Trend
6.4.1 Merger, Consolidation or Acquisition News
6.4.2 Investment or Disinvestment News
6.4.3 New Product Development and Launch
CHAPTER 7 PROGRAMMATIC ADVERTISING PLATFORM MAJOR MANUFACTURERS INTRODUCTION AND MARKET DATA
7.1 Adobe Systems Incorporated
7.1.1 Company profile
7.1.2 Representative Programmatic Advertising Platform Product
7.1.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adobe Systems Incorporated
7.2 Rubicon Project Inc.
7.2.1 Company profile
7.2.2 Representative Programmatic Advertising Platform Product
7.2.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rubicon Project Inc.
7.3 DataXu Inc.
7.3.1 Company profile
7.3.2 Representative Programmatic Advertising Platform Product
7.3.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of DataXu Inc.
7.4 AOL Inc. (Verizon Communications Inc.)
7.4.1 Company profile
7.4.2 Representative Programmatic Advertising Platform Product
7.4.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AOL Inc. (Verizon Communications Inc.)
7.5 AppNexus Inc.
7.5.1 Company profile
7.5.2 Representative Programmatic Advertising Platform Product
7.5.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AppNexus Inc.
7.6 Yahoo! Inc.
7.6.1 Company profile
7.6.2 Representative Programmatic Advertising Platform Product
7.6.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Yahoo! Inc.
7.7 MediaMath Inc.
7.7.1 Company profile
7.7.2 Representative Programmatic Advertising Platform Product
7.7.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of MediaMath Inc.
7.8 Google Inc. (Doubleclick)
7.8.1 Company profile
7.8.2 Representative Programmatic Advertising Platform Product
7.8.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Google Inc. (Doubleclick)
7.9 Adroll.com
7.9.1 Company profile
7.9.2 Representative Programmatic Advertising Platform Product
7.9.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adroll.com
7.10 Rocket Fuel Inc.
7.10.1 Company profile
7.10.2 Representative Programmatic Advertising Platform Product
7.10.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rocket Fuel Inc.
7.11 The Trade Desk
7.11.1 Company profile
7.11.2 Representative Programmatic Advertising Platform Product
7.11.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of The Trade Desk
7.12 Connexity, Inc.
7.12.1 Company profile
7.12.2 Representative Programmatic Advertising Platform Product
7.12.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Connexity, Inc.
7.13 IPONWEB Holding Limited (BidSwitch)
7.13.1 Company profile
7.13.2 Representative Programmatic Advertising Platform Product
7.13.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of IPONWEB Holding Limited (BidSwitch)
7.14 RadiumOne, Inc.
7.14.1 Company profile
7.14.2 Representative Programmatic Advertising Platform Product
7.14.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of RadiumOne, Inc.
7.15 Turn Inc.
7.15.1 Company profile
7.15.2 Representative Programmatic Advertising Platform Product
7.15.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Turn Inc.
7.16 Adform
7.17 Between Digital
7.18 Centro, Inc.
7.19 Beeswax
7.20 Fluct
CHAPTER 8 UPSTREAM AND DOWNSTREAM MARKET ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
8.1 Industry Chain of Programmatic Advertising Platform
8.2 Upstream Market and Representative Companies Analysis
8.3 Downstream Market and Representative Companies Analysis
CHAPTER 9 COST AND GROSS MARGIN ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
9.1 Cost Structure Analysis of Programmatic Advertising Platform
9.2 Raw Materials Cost Analysis of Programmatic Advertising Platform
9.3 Labor Cost Analysis of Programmatic Advertising Platform
9.4 Manufacturing Expenses Analysis of Programmatic Advertising Platform
CHAPTER 10 MARKETING STATUS ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List
CHAPTER 11 REPORT CONCLUSION
CHAPTER 12 RESEARCH METHODOLOGY AND REFERENCE
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Reference
1.1 Definition of Programmatic Advertising Platform in This Report
1.2 Commercial Types of Programmatic Advertising Platform
1.2.1 Desktop Display
1.2.2 Desktop Video
1.2.3 Mobile Display
1.2.4 Mobile Video
1.3 Downstream Application of Programmatic Advertising Platform
1.3.1 Governance
1.3.2 Commerical
1.3.3 Others
1.4 Development History of Programmatic Advertising Platform
1.5 Market Status and Trend of Programmatic Advertising Platform 2013-2023
1.5.1 Global Programmatic Advertising Platform Market Status and Trend 2013-2023
1.5.2 Regional Programmatic Advertising Platform Market Status and Trend 2013-2023
CHAPTER 2 GLOBAL MARKET STATUS AND FORECAST BY REGIONS
2.1 Market Development of Programmatic Advertising Platform 2013-2017
2.2 Production Market of Programmatic Advertising Platform by Regions
2.2.1 Production Volume of Programmatic Advertising Platform by Regions
2.2.2 Production Value of Programmatic Advertising Platform by Regions
2.3 Demand Market of Programmatic Advertising Platform by Regions
2.4 Production and Demand Status of Programmatic Advertising Platform by Regions
2.4.1 Production and Demand Status of Programmatic Advertising Platform by Regions 2013-2017
2.4.2 Import and Export Status of Programmatic Advertising Platform by Regions 2013-2017
CHAPTER 3 GLOBAL MARKET STATUS AND FORECAST BY TYPES
3.1 Production Volume of Programmatic Advertising Platform by Types
3.2 Production Value of Programmatic Advertising Platform by Types
3.3 Market Forecast of Programmatic Advertising Platform by Types
CHAPTER 4 GLOBAL MARKET STATUS AND FORECAST BY DOWNSTREAM INDUSTRY
4.1 Demand Volume of Programmatic Advertising Platform by Downstream Industry
4.2 Market Forecast of Programmatic Advertising Platform by Downstream Industry
CHAPTER 5 MARKET DRIVING FACTOR ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
5.1 Global Economy Situation and Trend Overview
5.2 Programmatic Advertising Platform Downstream Industry Situation and Trend Overview
CHAPTER 6 PROGRAMMATIC ADVERTISING PLATFORM MARKET COMPETITION STATUS BY MAJOR MANUFACTURERS
6.1 Production Volume of Programmatic Advertising Platform by Major Manufacturers
6.2 Production Value of Programmatic Advertising Platform by Major Manufacturers
6.3 Basic Information of Programmatic Advertising Platform by Major Manufacturers
6.3.1 Headquarters Location and Established Time of Programmatic Advertising Platform Major Manufacturer
6.3.2 Employees and Revenue Level of Programmatic Advertising Platform Major Manufacturer
6.4 Market Competition News and Trend
6.4.1 Merger, Consolidation or Acquisition News
6.4.2 Investment or Disinvestment News
6.4.3 New Product Development and Launch
CHAPTER 7 PROGRAMMATIC ADVERTISING PLATFORM MAJOR MANUFACTURERS INTRODUCTION AND MARKET DATA
7.1 Adobe Systems Incorporated
7.1.1 Company profile
7.1.2 Representative Programmatic Advertising Platform Product
7.1.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adobe Systems Incorporated
7.2 Rubicon Project Inc.
7.2.1 Company profile
7.2.2 Representative Programmatic Advertising Platform Product
7.2.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rubicon Project Inc.
7.3 DataXu Inc.
7.3.1 Company profile
7.3.2 Representative Programmatic Advertising Platform Product
7.3.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of DataXu Inc.
7.4 AOL Inc. (Verizon Communications Inc.)
7.4.1 Company profile
7.4.2 Representative Programmatic Advertising Platform Product
7.4.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AOL Inc. (Verizon Communications Inc.)
7.5 AppNexus Inc.
7.5.1 Company profile
7.5.2 Representative Programmatic Advertising Platform Product
7.5.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AppNexus Inc.
7.6 Yahoo! Inc.
7.6.1 Company profile
7.6.2 Representative Programmatic Advertising Platform Product
7.6.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Yahoo! Inc.
7.7 MediaMath Inc.
7.7.1 Company profile
7.7.2 Representative Programmatic Advertising Platform Product
7.7.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of MediaMath Inc.
7.8 Google Inc. (Doubleclick)
7.8.1 Company profile
7.8.2 Representative Programmatic Advertising Platform Product
7.8.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Google Inc. (Doubleclick)
7.9 Adroll.com
7.9.1 Company profile
7.9.2 Representative Programmatic Advertising Platform Product
7.9.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adroll.com
7.10 Rocket Fuel Inc.
7.10.1 Company profile
7.10.2 Representative Programmatic Advertising Platform Product
7.10.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rocket Fuel Inc.
7.11 The Trade Desk
7.11.1 Company profile
7.11.2 Representative Programmatic Advertising Platform Product
7.11.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of The Trade Desk
7.12 Connexity, Inc.
7.12.1 Company profile
7.12.2 Representative Programmatic Advertising Platform Product
7.12.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Connexity, Inc.
7.13 IPONWEB Holding Limited (BidSwitch)
7.13.1 Company profile
7.13.2 Representative Programmatic Advertising Platform Product
7.13.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of IPONWEB Holding Limited (BidSwitch)
7.14 RadiumOne, Inc.
7.14.1 Company profile
7.14.2 Representative Programmatic Advertising Platform Product
7.14.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of RadiumOne, Inc.
7.15 Turn Inc.
7.15.1 Company profile
7.15.2 Representative Programmatic Advertising Platform Product
7.15.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Turn Inc.
7.16 Adform
7.17 Between Digital
7.18 Centro, Inc.
7.19 Beeswax
7.20 Fluct
CHAPTER 8 UPSTREAM AND DOWNSTREAM MARKET ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
8.1 Industry Chain of Programmatic Advertising Platform
8.2 Upstream Market and Representative Companies Analysis
8.3 Downstream Market and Representative Companies Analysis
CHAPTER 9 COST AND GROSS MARGIN ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
9.1 Cost Structure Analysis of Programmatic Advertising Platform
9.2 Raw Materials Cost Analysis of Programmatic Advertising Platform
9.3 Labor Cost Analysis of Programmatic Advertising Platform
9.4 Manufacturing Expenses Analysis of Programmatic Advertising Platform
CHAPTER 10 MARKETING STATUS ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List
CHAPTER 11 REPORT CONCLUSION
CHAPTER 12 RESEARCH METHODOLOGY AND REFERENCE
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Reference
