[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Programmatic Advertising Platform -Europe Market Status and Trend Report 2013-2023

August 2019 | 152 pages | ID: P6D26E427D4EN
MIReports Co., Limited

US$ 3,480.00

E-mail Delivery (PDF)

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
Report Summary

Programmatic Advertising Platform -Europe Market Status and Trend Report 2013-2023 offers a comprehensive analysis on Programmatic Advertising Platform  industry, standing on the readers’ perspective, delivering detailed market data and penetrating insights. No matter the client is industry insider, potential entrant or investor, the report will provides useful data and information. Key questions answered by this report include:

Whole Europe and Regional Market Size of Programmatic Advertising Platform  2013-2017, and development forecast 2018-2023
Main market players of Programmatic Advertising Platform  in Europe, with company and product introduction, position in the Programmatic Advertising Platform  market
Market status and development trend of Programmatic Advertising Platform  by types and applications
Cost and profit status of Programmatic Advertising Platform , and marketing status
Market growth drivers and challenges

The report segments the Europe Programmatic Advertising Platform  market as:

Europe Programmatic Advertising Platform  Market: Regional Segment Analysis (Regional Consumption Volume, Consumption Volume, Revenue and Growth Rate 2013-2023):
Germany
United Kingdom
France
Italy
Spain
Benelux
Russia

Europe Programmatic Advertising Platform  Market: Product Type Segment Analysis (Consumption Volume, Average Price, Revenue, Market Share and Trend 2013-2023):
Desktop Display
Desktop Video
Mobile Display
Mobile Video

Europe Programmatic Advertising Platform  Market: Application Segment Analysis (Consumption Volume and Market Share 2013-2023; Downstream Customers and Market Analysis)
Governance
Commerical
Others

Europe Programmatic Advertising Platform  Market: Players Segment Analysis (Company and Product introduction, Programmatic Advertising Platform  Sales Volume, Revenue, Price and Gross Margin):
Adobe Systems Incorporated
Rubicon Project Inc.
DataXu Inc.
AOL Inc. (Verizon Communications Inc.)
AppNexus Inc.
Yahoo! Inc.
MediaMath Inc.
Google Inc. (Doubleclick)
Adroll.com
Rocket Fuel Inc.
The Trade Desk
Connexity, Inc.
IPONWEB Holding Limited (BidSwitch)
RadiumOne, Inc.
Turn Inc.
Adform
Between Digital
Centro, Inc.
Beeswax
Fluct

In a word, the report provides detailed statistics and analysis on the state of the industry; and is a valuable source of guidance and direction for companies and individuals interested in the market.
CHAPTER 1 OVERVIEW OF PROGRAMMATIC ADVERTISING PLATFORM

1.1 Definition of Programmatic Advertising Platform in This Report
1.2 Commercial Types of Programmatic Advertising Platform
  1.2.1 Desktop Display
  1.2.2 Desktop Video
  1.2.3 Mobile Display
  1.2.4 Mobile Video
1.3 Downstream Application of Programmatic Advertising Platform
  1.3.1 Governance
  1.3.2 Commerical
  1.3.3 Others
1.4 Development History of Programmatic Advertising Platform
1.5 Market Status and Trend of Programmatic Advertising Platform 2013-2023
  1.5.1 Europe Programmatic Advertising Platform Market Status and Trend 2013-2023
  1.5.2 Regional Programmatic Advertising Platform Market Status and Trend 2013-2023

CHAPTER 2 EUROPE MARKET STATUS AND FORECAST BY REGIONS

2.1 Market Status of Programmatic Advertising Platform in Europe 2013-2017
2.2 Consumption Market of Programmatic Advertising Platform in Europe by Regions
  2.2.1 Consumption Volume of Programmatic Advertising Platform in Europe by Regions
  2.2.2 Revenue of Programmatic Advertising Platform in Europe by Regions
2.3 Market Analysis of Programmatic Advertising Platform in Europe by Regions
  2.3.1 Market Analysis of Programmatic Advertising Platform in Germany 2013-2017
  2.3.2 Market Analysis of Programmatic Advertising Platform in United Kingdom 2013-2017
  2.3.3 Market Analysis of Programmatic Advertising Platform in France 2013-2017
  2.3.4 Market Analysis of Programmatic Advertising Platform in Italy 2013-2017
  2.3.5 Market Analysis of Programmatic Advertising Platform in Spain 2013-2017
  2.3.6 Market Analysis of Programmatic Advertising Platform in Benelux 2013-2017
  2.3.7 Market Analysis of Programmatic Advertising Platform in Russia 2013-2017
2.4 Market Development Forecast of Programmatic Advertising Platform in Europe 2018-2023
  2.4.1 Market Development Forecast of Programmatic Advertising Platform in Europe 2018-2023
  2.4.2 Market Development Forecast of Programmatic Advertising Platform by Regions 2018-2023

CHAPTER 3 EUROPE MARKET STATUS AND FORECAST BY TYPES

3.1 Whole Europe Market Status by Types
  3.1.1 Consumption Volume of Programmatic Advertising Platform in Europe by Types
  3.1.2 Revenue of Programmatic Advertising Platform in Europe by Types
3.2 Europe Market Status by Types in Major Countries
  3.2.1 Market Status by Types in Germany
  3.2.2 Market Status by Types in United Kingdom
  3.2.3 Market Status by Types in France
  3.2.4 Market Status by Types in Italy
  3.2.5 Market Status by Types in Spain
  3.2.6 Market Status by Types in Benelux
  3.2.7 Market Status by Types in Russia
3.3 Market Forecast of Programmatic Advertising Platform in Europe by Types

CHAPTER 4 EUROPE MARKET STATUS AND FORECAST BY DOWNSTREAM INDUSTRY

4.1 Demand Volume of Programmatic Advertising Platform in Europe by Downstream Industry
4.2 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Major Countries
  4.2.1 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Germany
  4.2.2 Demand Volume of Programmatic Advertising Platform by Downstream Industry in United Kingdom
  4.2.3 Demand Volume of Programmatic Advertising Platform by Downstream Industry in France
  4.2.4 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Italy
  4.2.5 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Spain
  4.2.6 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Benelux
  4.2.7 Demand Volume of Programmatic Advertising Platform by Downstream Industry in Russia
4.3 Market Forecast of Programmatic Advertising Platform in Europe by Downstream Industry

CHAPTER 5 MARKET DRIVING FACTOR ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM

5.1 Europe Economy Situation and Trend Overview
5.2 Programmatic Advertising Platform Downstream Industry Situation and Trend Overview

CHAPTER 6 PROGRAMMATIC ADVERTISING PLATFORM MARKET COMPETITION STATUS BY MAJOR PLAYERS IN EUROPE

6.1 Sales Volume of Programmatic Advertising Platform in Europe by Major Players
6.2 Revenue of Programmatic Advertising Platform in Europe by Major Players
6.3 Basic Information of Programmatic Advertising Platform by Major Players
  6.3.1 Headquarters Location and Established Time of Programmatic Advertising Platform Major Players
  6.3.2 Employees and Revenue Level of Programmatic Advertising Platform Major Players
6.4 Market Competition News and Trend
  6.4.1 Merger, Consolidation or Acquisition News
  6.4.2 Investment or Disinvestment News
  6.4.3 New Product Development and Launch

CHAPTER 7 PROGRAMMATIC ADVERTISING PLATFORM MAJOR MANUFACTURERS INTRODUCTION AND MARKET DATA

7.1 Adobe Systems Incorporated
  7.1.1 Company profile
  7.1.2 Representative Programmatic Advertising Platform Product
  7.1.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adobe Systems Incorporated
7.2 Rubicon Project Inc.
  7.2.1 Company profile
  7.2.2 Representative Programmatic Advertising Platform Product
  7.2.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rubicon Project Inc.
7.3 DataXu Inc.
  7.3.1 Company profile
  7.3.2 Representative Programmatic Advertising Platform Product
  7.3.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of DataXu Inc.
7.4 AOL Inc. (Verizon Communications Inc.)
  7.4.1 Company profile
  7.4.2 Representative Programmatic Advertising Platform Product
  7.4.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AOL Inc. (Verizon Communications Inc.)
7.5 AppNexus Inc.
  7.5.1 Company profile
  7.5.2 Representative Programmatic Advertising Platform Product
  7.5.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of AppNexus Inc.
7.6 Yahoo! Inc.
  7.6.1 Company profile
  7.6.2 Representative Programmatic Advertising Platform Product
  7.6.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Yahoo! Inc.
7.7 MediaMath Inc.
  7.7.1 Company profile
  7.7.2 Representative Programmatic Advertising Platform Product
  7.7.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of MediaMath Inc.
7.8 Google Inc. (Doubleclick)
  7.8.1 Company profile
  7.8.2 Representative Programmatic Advertising Platform Product
  7.8.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Google Inc. (Doubleclick)
7.9 Adroll.com
  7.9.1 Company profile
  7.9.2 Representative Programmatic Advertising Platform Product
  7.9.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Adroll.com
7.10 Rocket Fuel Inc.
  7.10.1 Company profile
  7.10.2 Representative Programmatic Advertising Platform Product
  7.10.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Rocket Fuel Inc.
7.11 The Trade Desk
  7.11.1 Company profile
  7.11.2 Representative Programmatic Advertising Platform Product
  7.11.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of The Trade Desk
7.12 Connexity, Inc.
  7.12.1 Company profile
  7.12.2 Representative Programmatic Advertising Platform Product
  7.12.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Connexity, Inc.
7.13 IPONWEB Holding Limited (BidSwitch)
  7.13.1 Company profile
  7.13.2 Representative Programmatic Advertising Platform Product
  7.13.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of IPONWEB Holding Limited (BidSwitch)
7.14 RadiumOne, Inc.
  7.14.1 Company profile
  7.14.2 Representative Programmatic Advertising Platform Product
  7.14.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of RadiumOne, Inc.
7.15 Turn Inc.
  7.15.1 Company profile
  7.15.2 Representative Programmatic Advertising Platform Product
  7.15.3 Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin of Turn Inc.
7.16 Adform
7.17 Between Digital
7.18 Centro, Inc.
7.19 Beeswax
7.20 Fluct

CHAPTER 8 UPSTREAM AND DOWNSTREAM MARKET ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM

8.1 Industry Chain of Programmatic Advertising Platform
8.2 Upstream Market and Representative Companies Analysis
8.3 Downstream Market and Representative Companies Analysis

CHAPTER 9 COST AND GROSS MARGIN ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM

9.1 Cost Structure Analysis of Programmatic Advertising Platform
9.2 Raw Materials Cost Analysis of Programmatic Advertising Platform
9.3 Labor Cost Analysis of Programmatic Advertising Platform
9.4 Manufacturing Expenses Analysis of Programmatic Advertising Platform

CHAPTER 10 MARKETING STATUS ANALYSIS OF PROGRAMMATIC ADVERTISING PLATFORM

10.1 Marketing Channel
  10.1.1 Direct Marketing
  10.1.2 Indirect Marketing
  10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
  10.2.1 Pricing Strategy
  10.2.2 Brand Strategy
  10.2.3 Target Client
10.3 Distributors/Traders List

CHAPTER 11 REPORT CONCLUSION

CHAPTER 12 RESEARCH METHODOLOGY AND REFERENCE

12.1 Methodology/Research Approach
  12.1.1 Research Programs/Design
  12.1.2 Market Size Estimation
  12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
  12.2.1 Secondary Sources
  12.2.2 Primary Sources
12.3 Reference


More Publications