North America Playout Solutions Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component (Hardware, Software, and Services) and Application (Sports, News, Entertainment, Lifestyle and Fashion, and Others)
The North America playout solutions market is expected to grow from US$ 379.52 million in 2023 to US$ 581.22 million by 2028. It is estimated to grow at a CAGR of 8.9% from 2023 to 2028.
Increase in Demand for Personalized Broadcasting Services Fuels North America Playout Solutions Market
The broadcasting industry is undergoing revolutionary technological innovations to provide a better user experience. Emerging technologies and innovative workflows such as playout are transforming live news and sports production. The transition is mainly driven by standalone streaming services, linear over-the-top (OTT) providers, and companies such as Amazon, and Twitter bidding for streaming rights. In the US, the increasing shift toward digital video platforms, along with increasing bidding from Amazon for streaming rights, is changing the streaming landscape in the country. According to Digital Studio, customer demand for personalized TV services is spurring, due to which over half of broadcasters are investing up to 20% of their budget in trialing new customer content or services. Personalizing broadcasting creates opportunities to meet viewer expectations for relevant and regional content and gain new revenues from targeted ads. On-demand video has radically changed consumer behavior. Consumers increasingly expect relevant and engaging TV and video content that can be accessed anytime, anywhere, and in the format that best suits their immediate needs. As the demand for personalized services increases, broadcasters seek playout solutions to distribute high-quality content in a flexible and scalable way. Hence, the increasing demand for personalized broadcasting services drives the North America playout solutions market.
North America Playout Solutions Market Overview
The playout solutions market in North America is segmented into the US, Canada, and Mexico. The region has the world’s most advanced Information Technology (IT) sector. Digitalization amongst cable operators has created opportunities to expand the regional market. Due to technological developments, old televisions with an antenna have been replaced with smart televisions. Digitalization of air TV channels has increased the number of new TV stations in different cities. Abilene/Sweetwater, Alexandria, Billings, and Binghamton are among the new channels that started in Texas, Louisiana, Montana, and New York, respectively. Rising number of such channels across different cities is likely to create enormous opportunities for the playout solutions market in North America in the coming years. The TV & video industry in North America is highly vibrant and is driven by various factors such as digitalization, new product launches, and business expansion of foreign companies in the region.
Exhibit: North America Playout Solutions Market Revenue and Forecast to 2028 (US$ Million)
North America Playout Solutions Market Segmentation
The North America playout solutions market is segmented into component, application and country.
Based on component, the North America playout solutions market is segmented into hardware, software, and services. The software segment held the largest share of the North America playout solutions market in 2023.
Based on application, the North America playout solutions market is segmented into sports, news, entertainment, lifestyle and fashion, and others. The entertainment segment held the largest share of the North America playout solutions market in 2023
Based on country, the North America playout solutions market is segmented int o the US, Canada, and Mexico. The US dominated the share of the North America playout solutions market in 2023.
Amagi; Belden Incorporated (Grass Valley); BroadStream Solutions; Evertz; Florical Systems; Harmonic Inc; Imagine Communications; Pebble Beach Systems; Pixel Power; and Playbox Technology are the leading companies operating in the North America playout solutions market.
Increase in Demand for Personalized Broadcasting Services Fuels North America Playout Solutions Market
The broadcasting industry is undergoing revolutionary technological innovations to provide a better user experience. Emerging technologies and innovative workflows such as playout are transforming live news and sports production. The transition is mainly driven by standalone streaming services, linear over-the-top (OTT) providers, and companies such as Amazon, and Twitter bidding for streaming rights. In the US, the increasing shift toward digital video platforms, along with increasing bidding from Amazon for streaming rights, is changing the streaming landscape in the country. According to Digital Studio, customer demand for personalized TV services is spurring, due to which over half of broadcasters are investing up to 20% of their budget in trialing new customer content or services. Personalizing broadcasting creates opportunities to meet viewer expectations for relevant and regional content and gain new revenues from targeted ads. On-demand video has radically changed consumer behavior. Consumers increasingly expect relevant and engaging TV and video content that can be accessed anytime, anywhere, and in the format that best suits their immediate needs. As the demand for personalized services increases, broadcasters seek playout solutions to distribute high-quality content in a flexible and scalable way. Hence, the increasing demand for personalized broadcasting services drives the North America playout solutions market.
North America Playout Solutions Market Overview
The playout solutions market in North America is segmented into the US, Canada, and Mexico. The region has the world’s most advanced Information Technology (IT) sector. Digitalization amongst cable operators has created opportunities to expand the regional market. Due to technological developments, old televisions with an antenna have been replaced with smart televisions. Digitalization of air TV channels has increased the number of new TV stations in different cities. Abilene/Sweetwater, Alexandria, Billings, and Binghamton are among the new channels that started in Texas, Louisiana, Montana, and New York, respectively. Rising number of such channels across different cities is likely to create enormous opportunities for the playout solutions market in North America in the coming years. The TV & video industry in North America is highly vibrant and is driven by various factors such as digitalization, new product launches, and business expansion of foreign companies in the region.
Exhibit: North America Playout Solutions Market Revenue and Forecast to 2028 (US$ Million)
North America Playout Solutions Market Segmentation
The North America playout solutions market is segmented into component, application and country.
Based on component, the North America playout solutions market is segmented into hardware, software, and services. The software segment held the largest share of the North America playout solutions market in 2023.
Based on application, the North America playout solutions market is segmented into sports, news, entertainment, lifestyle and fashion, and others. The entertainment segment held the largest share of the North America playout solutions market in 2023
Based on country, the North America playout solutions market is segmented int o the US, Canada, and Mexico. The US dominated the share of the North America playout solutions market in 2023.
Amagi; Belden Incorporated (Grass Valley); BroadStream Solutions; Evertz; Florical Systems; Harmonic Inc; Imagine Communications; Pebble Beach Systems; Pixel Power; and Playbox Technology are the leading companies operating in the North America playout solutions market.
1. INTRODUCTION
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Playout Solutions Market – By Component
1.3.2 North America Playout Solutions Market – By Application
1.3.3 North America Playout Solutions Market- By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. NORTH AMERICA PLAYOUT SOLUTIONS MARKET LANDSCAPE
4.1 Market Overview
4.2 North America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. NORTH AMERICA PLAYOUT SOLUTIONS MARKET – KEY MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increase in Demand for Personalized Broadcasting Services
5.1.2 Rise in Cloud-Based Playout Solutions
5.2 Restraint
5.2.1 Complexity in Integration and Privacy Concerns
5.3 Opportunity
5.3.1 Introduction of 5G Technology
5.4 Future Trend
5.4.1 Demand for Terrestrial Television
5.5 Impact Analysis of Drivers and Restraints
6. PLAYOUT SOLUTIONS MARKET – NORTH AMERICA ANALYSIS
6.1 North America Playout Solutions Market Overview
6.2 North America Playout Solutions Market – Revenue and Forecast to 2028 (US$ Million)
7. NORTH AMERICA PLAYOUT SOLUTIONS MARKET ANALYSIS – BY COMPONENT
7.1 Overview
7.2 North America Playout Solutions Market, By Component (2022 and 2028)
7.3 Software
7.3.1 Overview
7.3.2 Software: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
7.4 Hardware
7.4.1 Overview
7.4.2 Hardware: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
7.5 Services
7.5.1 Overview
7.5.2 Services: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8. NORTH AMERICA PLAYOUT SOLUTIONS MARKET ANALYSIS – BY APPLICATION
8.1 Overview
8.2 North America Playout Solutions Market, By Application (2022 and 2028)
8.3 Entertainment
8.3.1 Overview
8.3.2 Entertainment: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.4 News
8.4.1 Overview
8.4.2 News: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.5 Sports
8.5.1 Overview
8.5.2 Sports: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.6 Fashion & Lifestyle
8.6.1 Overview
8.6.2 Fashion & Lifestyle: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
9. NORTH AMERICA PLAYOUT SOLUTIONS MARKET – COUNTRY ANALYSIS
9.1 Overview
9.1.1 North America Playout Solutions Market Breakdown, by Country
9.1.1.1 US: North America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.1.1 US: North America Playout Solutions Market Breakdown, By Component
9.1.1.1.2 US: North America Playout Solutions Market Breakdown, By Application
9.1.1.2 Canada: North America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.2.1 Canada: North America Playout Solutions Market Breakdown, By Component
9.1.1.2.2 Canada: North America Playout Solutions Market Breakdown, By Application
9.1.1.3 Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.3.1 Mexico: North America Playout Solutions Market Breakdown, By Component
9.1.1.3.2 Mexico: North America Playout Solutions Market Breakdown, By Application
10. INDUSTRY LANDSCAPE
10.1 Overview
10.2 Market Initiative
10.3 New Product Development
10.4 Merger and Acquisition
11. COMPANY PROFILES
11.1 Amagi
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Evertz
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 BroadStream Solutions
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Harmonic Inc
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Belden Incorporated (Grass Valley)
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Imagine Communications
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Pebble Beach Systems
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Pixel Power
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Playbox Technology
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Florical Systems
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
12. APPENDIX
12.1 About The Insight Partners
12.2 Word Index
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Playout Solutions Market – By Component
1.3.2 North America Playout Solutions Market – By Application
1.3.3 North America Playout Solutions Market- By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. NORTH AMERICA PLAYOUT SOLUTIONS MARKET LANDSCAPE
4.1 Market Overview
4.2 North America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. NORTH AMERICA PLAYOUT SOLUTIONS MARKET – KEY MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increase in Demand for Personalized Broadcasting Services
5.1.2 Rise in Cloud-Based Playout Solutions
5.2 Restraint
5.2.1 Complexity in Integration and Privacy Concerns
5.3 Opportunity
5.3.1 Introduction of 5G Technology
5.4 Future Trend
5.4.1 Demand for Terrestrial Television
5.5 Impact Analysis of Drivers and Restraints
6. PLAYOUT SOLUTIONS MARKET – NORTH AMERICA ANALYSIS
6.1 North America Playout Solutions Market Overview
6.2 North America Playout Solutions Market – Revenue and Forecast to 2028 (US$ Million)
7. NORTH AMERICA PLAYOUT SOLUTIONS MARKET ANALYSIS – BY COMPONENT
7.1 Overview
7.2 North America Playout Solutions Market, By Component (2022 and 2028)
7.3 Software
7.3.1 Overview
7.3.2 Software: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
7.4 Hardware
7.4.1 Overview
7.4.2 Hardware: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
7.5 Services
7.5.1 Overview
7.5.2 Services: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8. NORTH AMERICA PLAYOUT SOLUTIONS MARKET ANALYSIS – BY APPLICATION
8.1 Overview
8.2 North America Playout Solutions Market, By Application (2022 and 2028)
8.3 Entertainment
8.3.1 Overview
8.3.2 Entertainment: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.4 News
8.4.1 Overview
8.4.2 News: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.5 Sports
8.5.1 Overview
8.5.2 Sports: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.6 Fashion & Lifestyle
8.6.1 Overview
8.6.2 Fashion & Lifestyle: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
9. NORTH AMERICA PLAYOUT SOLUTIONS MARKET – COUNTRY ANALYSIS
9.1 Overview
9.1.1 North America Playout Solutions Market Breakdown, by Country
9.1.1.1 US: North America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.1.1 US: North America Playout Solutions Market Breakdown, By Component
9.1.1.1.2 US: North America Playout Solutions Market Breakdown, By Application
9.1.1.2 Canada: North America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.2.1 Canada: North America Playout Solutions Market Breakdown, By Component
9.1.1.2.2 Canada: North America Playout Solutions Market Breakdown, By Application
9.1.1.3 Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.3.1 Mexico: North America Playout Solutions Market Breakdown, By Component
9.1.1.3.2 Mexico: North America Playout Solutions Market Breakdown, By Application
10. INDUSTRY LANDSCAPE
10.1 Overview
10.2 Market Initiative
10.3 New Product Development
10.4 Merger and Acquisition
11. COMPANY PROFILES
11.1 Amagi
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Evertz
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 BroadStream Solutions
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Harmonic Inc
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Belden Incorporated (Grass Valley)
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Imagine Communications
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Pebble Beach Systems
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Pixel Power
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Playbox Technology
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Florical Systems
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
12. APPENDIX
12.1 About The Insight Partners
12.2 Word Index
LIST OF TABLES
Table 1. US: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 2. US: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 3. Canada: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 4. Canada: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 5. Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 6. Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 7. List of Abbreviation
Table 1. US: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 2. US: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 3. Canada: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 4. Canada: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 5. Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 6. Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 7. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Playout Solutions Market Segmentation
Figure 2. North America Playout Solutions Market Segmentation – By Country
Figure 3. North America Playout Solutions Market Overview
Figure 4. Software Segment held the Largest Share of North America Playout Solutions Market
Figure 5. US to Show Great Traction During Forecast Period
Figure 6. North America: PEST Analysis
Figure 7. Expert Opinion
Figure 8. North America Playout Solutions Market Impact Analysis of Drivers and Restraints
Figure 9. North America Playout Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 10. North America Playout Solutions Market Breakdown, By Component, 2022 & 2028 (%)
Figure 11. Software: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 12. Hardware: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 13. Services: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 14. North America Playout Solutions Market Breakdown, By Application, 2022 & 2028 (%)
Figure 15. Entertainment: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 16. News: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 17. Sports: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 18. Fashion & Lifestyle: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 19. Others: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 20. North America Playout Solutions Market, by Key Country- Revenue (2022) (US$ Million)
Figure 21. North America Playout Solutions Market Breakdown, by Country, 2022 & 2028 (%)
Figure 22. US: North America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
Figure 23. Canada: North America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
Figure 24. Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
Figure 1. North America Playout Solutions Market Segmentation
Figure 2. North America Playout Solutions Market Segmentation – By Country
Figure 3. North America Playout Solutions Market Overview
Figure 4. Software Segment held the Largest Share of North America Playout Solutions Market
Figure 5. US to Show Great Traction During Forecast Period
Figure 6. North America: PEST Analysis
Figure 7. Expert Opinion
Figure 8. North America Playout Solutions Market Impact Analysis of Drivers and Restraints
Figure 9. North America Playout Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 10. North America Playout Solutions Market Breakdown, By Component, 2022 & 2028 (%)
Figure 11. Software: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 12. Hardware: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 13. Services: North America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 14. North America Playout Solutions Market Breakdown, By Application, 2022 & 2028 (%)
Figure 15. Entertainment: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 16. News: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 17. Sports: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 18. Fashion & Lifestyle: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 19. Others: North America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 20. North America Playout Solutions Market, by Key Country- Revenue (2022) (US$ Million)
Figure 21. North America Playout Solutions Market Breakdown, by Country, 2022 & 2028 (%)
Figure 22. US: North America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
Figure 23. Canada: North America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
Figure 24. Mexico: North America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
