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Online Retail in Nigeria - Market Summary, Competitive Analysis and Forecast to 2025

October 2021 | 35 pages | ID: O5F2BD366534EN
MarketLine

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Online Retail in Nigeria - Market @Summary, Competitive Analysis and Forecast to 2025

SUMMARY

Online Retail in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS
  • The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
  • The Nigerian online retail sector had total revenues of $0.4bn in 2020, representing a compound annual growth rate (CAGR) of 29.4% between 2016 and 2020.
  • The electrical and electronics retail segment accounted for the sector’s highest value-share in 2020, with total revenues of $0.2bn, equivalent to 63% of the sector's overall value.
  • The value of the Nigerian online retail sector grew by 35.4% in 2020.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Nigeria
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Nigeria
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria online retail market with five year forecasts
REASONS TO BUY
  • What was the size of the Nigeria online retail market by value in 2020?
  • What will be the size of the Nigeria online retail market in 2025?
  • What factors are affecting the strength of competition in the Nigeria online retail market?
  • How has the market performed over the last five years?
  • Who are the top competitiors in Nigeria's online retail market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What are the main business models in the market?
7.3. What strategies do the leading players follow?

8 COMPANY PROFILES

8.1. Mr. Price Group Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

LIST OF TABLES

Table 1: Nigeria online retail sector value: $ million, 2016-20
Table 2: Nigeria online retail sector category segmentation: $ million, 2020
Table 3: Nigeria online retail sector geography segmentation: $ million, 2020
Table 4: Nigeria online retail sector value forecast: $ million, 2020-25
Table 5: Mr. Price Group Ltd: key facts
Table 6: Mr. Price Group Ltd: Annual Financial Ratios
Table 7: Mr. Price Group Ltd: Key Employees
Table 8: Mr. Price Group Ltd: Key Employees Continued
Table 9: Nigeria size of population (million), 2016-20
Table 10: Nigeria gdp (constant 2005 prices, $ billion), 2016-20
Table 11: Nigeria gdp (current prices, $ billion), 2016-20
Table 12: Nigeria inflation, 2016-20
Table 13: Nigeria consumer price index (absolute), 2016-20
Table 14: Nigeria exchange rate, 2016-20

LIST OF FIGURES

Figure 1: Nigeria online retail sector value: $ million, 2016-20
Figure 2: Nigeria online retail sector category segmentation: % share, by value, 2020
Figure 3: Nigeria online retail sector geography segmentation: % share, by value, 2020
Figure 4: Nigeria online retail sector value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the online retail sector in Nigeria, 2020
Figure 6: Drivers of buyer power in the online retail sector in Nigeria, 2020
Figure 7: Drivers of supplier power in the online retail sector in Nigeria, 2020
Figure 8: Factors influencing the likelihood of new entrants in the online retail sector in Nigeria, 2020
Figure 9: Factors influencing the threat of substitutes in the online retail sector in Nigeria, 2020
Figure 10: Drivers of degree of rivalry in the online retail sector in Nigeria, 2020


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