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Online Retail in Kazakhstan

February 2020 | 35 pages | ID: O95D908FFDFEN
MarketLine

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Online Retail in Kazakhstan

SUMMARY

Online Retail in Kazakhstan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS
  • The Online Retail market includes all sales within each category listed below, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer.
  • The Kazakh online retail sector had total revenues of $1.3bn in 2018, representing a compound annual growth rate (CAGR) of 27.2% between 2014 and 2018.
  • The electrical and electronics retail segment was the sector's most lucrative in 2018, with total revenues of $590.1m, equivalent to 46.7% of the sector's overall value.
  • According to the World Bank the percentage of Kazakhs using the internet was 78.9% in 2018, an increase form 66% in 2014.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Kazakhstan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Kazakhstan
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Kazakhstan online retail market with five year forecasts
REASONS TO BUY
  • What was the size of the Kazakhstan online retail market by value in 2018?
  • What will be the size of the Kazakhstan online retail market in 2023?
  • What factors are affecting the strength of competition in the Kazakhstan online retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Kazakhstan's online retail market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Who are the main challengers to the incumbents?
7.4. What is the rationale for the recent M&A activity?

8 COMPANY PROFILES

8.1. Kaspi Bank JSC
8.2. Air Astana JSC
8.3. Wildberries.ru

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

LIST OF TABLES

Table 1: Kazakhstan online retail sector value: $ million, 2014-18
Table 2: Kazakhstan online retail sector category segmentation: $ million, 2018
Table 3: Kazakhstan online retail sector geography segmentation: $ million, 2018
Table 4: Kazakhstan online retail sector distribution: % share, by value, 2018
Table 5: Kazakhstan online retail sector value forecast: $ million, 2018-23
Table 6: Kaspi Bank JSC: key facts
Table 7: Kaspi Bank JSC: Key Employees
Table 8: Air Astana JSC: key facts
Table 9: Air Astana JSC: Key Employees
Table 10: Air Astana JSC: Key Employees Continued
Table 11: Wildberries.ru: key facts
Table 12: Kazakhstan size of population (million), 2014-18
Table 13: Kazakhstan gdp (constant 2005 prices, $ billion), 2014-18
Table 14: Kazakhstan gdp (current prices, $ billion), 2014-18
Table 15: Kazakhstan inflation, 2014-18
Table 16: Kazakhstan consumer price index (absolute), 2014-18
Table 17: Kazakhstan exchange rate, 2014-18

LIST OF FIGURES

Figure 1: Kazakhstan online retail sector value: $ million, 2014-18
Figure 2: Kazakhstan online retail sector category segmentation: % share, by value, 2018
Figure 3: Kazakhstan online retail sector geography segmentation: % share, by value, 2018
Figure 4: Kazakhstan online retail sector distribution: % share, by value, 2018
Figure 5: Kazakhstan online retail sector value forecast: $ million, 2018-23
Figure 6: Forces driving competition in the online retail sector in Kazakhstan, 2018
Figure 7: Drivers of buyer power in the online retail sector in Kazakhstan, 2018
Figure 8: Drivers of supplier power in the online retail sector in Kazakhstan, 2018
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Kazakhstan, 2018
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Kazakhstan, 2018
Figure 11: Drivers of degree of rivalry in the online retail sector in Kazakhstan, 2018


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