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Fashion Face Mask Market Size, Share & Trends Analysis Report By Product (Anti-pollution, Non Anti-pollution), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2020 - 2027

May 2020 | 80 pages | ID: FF78A0BD80F3EN
Grand View Research, Inc.

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Fashion Face Mask Market Growth & Trends

The global fashion face mask market size is expected to reach USD 2.38 billion by 2027, expanding at a CAGR of 22.7% over the forecast period, according to a new report by Grand View Research, Inc. Adoption of the product for different purposes ranging from a medically recommended diagnosis kit to a fashionable protective face cover is a major factor driving the market.

The spread of coronavirus worldwide has set the tone for the face mask industry with surge in demand for different products. This has also encouraged many manufacturers, such as Vogmask and Respro, to ramp up their production capacity as well as improvise the supply change strategies to cater to the unprecedented spike in the demand for both medical- and consumer-grade products.

Celebrities, social media influencers, and fashion designers have been instrumental in driving the product demand. For instance, in February 2018, the New York Fashion Week party host and social media influencer Esther Berg flaunted a white colored mask with crafted design. Similarly, in 2014, many designers incorporated trendy pollution-blocking masks with sportswear collection during a China Fashion Week show.

Based on product, anti-pollution mask held the largest share of 66.1% in 2019. Increasing awareness regarding the harmful effects of air pollution among consumers is fueling the segment growth. According to the World Health Organization estimations, close to 4.2 million people die every year from exposure to air pollution globally. Consumers have been opting for stylish and comfortable face masks, which can protect them from pollution and other diseases without compromising on aesthetic appeal.

Asia Pacific emerged the largest regional market, accounting for a share of more than 30.0% in 2019. Increasing concerns over air pollution is one of the main factors driving the product demand in the region. As per the 2019 report released by IQAir, a group that conducts surveys pertaining to air pollution worldwide, close to 80% of the world’s top 20 populated cities are located in China and India. Deteriorating quality of air has been increasing the regional product demand.

Fashion Face Mask Market Report Highlights
  • Based on product, anti-pollution fashion mask accounted for the largest share of 66.1% in 2019 and is expected to maintain its lead over the forecast period
  • Online distribution channel is projected to expand at the fastest CAGR of 22.8% from 2020 to 2027. Wide range of products, special pricing, and great discounts offered by the online retailers are enhancing the segment growth
  • North America is anticipated to be the second fastest growing regional fashion face mask market with a CAGR of 22.6% from 2020 to 2027. A large number of companies in the region are focusing on manufacturing air filtration masks, which are engineered for both fashion and function
  • Major manufacturers are adopting various strategies for entering into new markets. For instance, in 2016, Vogmask, a U.S.-based company, partnered with fashion designer Manish Arora to offer a new range of trendy masks in the Indian market
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights

CHAPTER 3. FASHION FACE MASK MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. Sales/Retail Channel Analysis
  3.3.2. Profit Margin Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
  3.4.3. Industry Challenges
  3.4.4. Industry Opportunities
3.5. Business Environment Analysis
  3.5.1. Industry Analysis - Porter’s
    3.5.1.1. Supplier Power
    3.5.1.2. Buyer Power
    3.5.1.3. Substitution Threat
    3.5.1.4. Threat from New Entrant
    3.5.1.5. Competitive Rivalry
3.6. Roadmap of Fashion Face Mask Market
3.7. Market Entry Strategies

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations

CHAPTER 5. FASHION FACE MASK MARKET: PRODUCT ESTIMATES & TREND ANALYSIS

5.1. Product Movement Analysis & Market Share, 2019 & 2027
5.2. Anti-pollution fashion mask
  5.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
5.3. Non anti-pollution fashion mask
  5.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)

CHAPTER 6. FASHION FACE MASK MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS

6.1. Distribution Channel Movement Analysis & Market Share, 2019 & 2027
6.2. Offline
  6.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
6.3. Online
  6.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)

CHAPTER 7. FASHION FACE MASK MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

7.1. Regional Movement Analysis & Market Share, 2019 & 2027
7.2. North America
  7.2.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.2.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.2.4. U.S.
    7.2.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.2.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.3. Europe
  7.3.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.3.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.3.4. Germany
    7.3.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.3.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.3.5. U.K.
    7.3.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.3.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.3.6. Italy
    7.3.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.3.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.3.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.4. Asia Pacific
  7.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.4.4. China
    7.4.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.4.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.4.5. India
    7.4.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.4.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.5. Central & South America
  7.5.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.5.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
  7.5.4. Brazil
    7.5.4.1. Market estimates and forecast, 2016 - 2027 (USD Million)
    7.5.4.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
    7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)
7.6. Middle East & Africa (MEA)
  7.6.1. Market estimates and forecast, 2016 - 2027 (USD Million)
  7.6.2. Market estimates and forecast, by product, 2016 - 2027 (USD Million)
  7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2027 (USD Million)

CHAPTER 8. COMPETITIVE ANALYSIS

8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
  8.3.1. Key company market share analysis, 2019

CHAPTER 9. COMPANY PROFILES

9.1. Vogmask
  9.1.1. Company Overview
  9.1.2. Financial Performance
  9.1.3. Technology Benchmarking
  9.1.4. Strategic Initiatives
9.2. Airpop
  9.2.1. Company Overview
  9.2.2. Financial Performance
  9.2.3. Technology Benchmarking
  9.2.4. Strategic Initiatives
9.3. FREKA
  9.3.1. Company Overview
  9.3.2. Financial Performance
  9.3.3. Technology Benchmarking
  9.3.4. Strategic Initiatives
9.4. Onmask Lifesciences
  9.4.1. Company Overview
  9.4.2. Financial Performance
  9.4.3. Technology Benchmarking
  9.4.4. Strategic Initiatives
9.5. Cambridge masks
  9.5.1. Company Overview
  9.5.2. Financial Performance
  9.5.3. Technology Benchmarking
  9.5.4. Strategic Initiatives
9.6. idMASK
  9.6.1. Company Overview
  9.6.2. Financial Performance
  9.6.3. Technology Benchmarking
  9.6.4. Strategic Initiatives
9.7. Tecmask
  9.7.1. Company Overview
  9.7.2. Financial Performance
  9.7.3. Technology Benchmarking
  9.7.4. Strategic Initiatives
9.8. Bangni
  9.8.1. Company Overview
  9.8.2. Financial Performance
  9.8.3. Technology Benchmarking
  9.8.4. Strategic Initiatives
9.9. RZ Mask
  9.9.1. Company Overview
  9.9.2. Financial Performance
  9.9.3. Technology Benchmarking
  9.9.4. Strategic Initiatives
9.10. Respro
  9.10.1. Company Overview
  9.10.2. Financial Performance
  9.10.3. Technology Benchmarking
  9.10.4. Strategic Initiatives
LIST OF TABLES

1. Fashion face mask - Key market driver analysis
2. Fashion face mask - Key market restraint analysis
3. Global fashion face mask anti-pollution fashion mask market estimates and forecast, 2016 - 2027 (USD Million)
4. Global fashion face mask non anti-pollution fashion mask market estimates and forecast, 2016 - 2027 (USD Million)
5. Global fashion face mask offline market estimates and forecast, 2016 - 2027 (USD Million)
6. Global fashion face mask online market estimates and forecast, 2016 - 2027 (USD Million)
7. North America fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
8. North America fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
9. North America fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
10. U.S. fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
11. U.S. fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
12. U.S. fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
13. Europe fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
14. Europe fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
15. Europe fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
16. Germany fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
17. Germany fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
18. Germany fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
19. U.K. fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
20. U.K. fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
21. U.K. fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
22. Italy fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
23. Italy fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
24. Italy fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
25. Asia Pacific fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
26. Asia Pacific fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
27. Asia Pacific fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
28. China fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
29. China fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
30. China fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
31. India fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
32. India fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
33. India fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
34. Central & South America fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
35. Central & South America fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
36. Central & South America fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
37. Brazil fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
38. Brazil fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
39. Brazil fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
40. Middle East & Africa fashion face mask market estimates and forecast, 2016 - 2027 (USD Million)
41. Middle East & Africa fashion face mask market revenue estimates and forecast by product, 2016 - 2027 (USD Million)
42. Middle East & Africa fashion face mask market revenue estimates and forecast by distribution channel, 2016 - 2027 (USD Million)
43. Vendor landscape
LIST OF FIGURES

1. Fashion face mask market snapshot
2. Fashion face mask market segmentation & scope
3. Fashion face mask market penetration & growth prospect mapping
4. Fashion face mask value chain analysis
5. Fashion face mask market dynamics
6. Fashion face mask market Porter's analysis
7. Fashion face mask market: Product movement analysis
8. Fashion face mask market: Distribution channel movement analysis
9. Fashion face mask market: Regional movement analysis


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