North America Blueberries Market Size and Forecast (2021 - 2031), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Form (Fresh, Frozen, and Dried), Category (Conventional and Organic), and End Use (Food Service, Food Retail, and Food Processing)

March 2026 | 112 pages | ID: N91884071176EN
The Insight Partners

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The North America Blueberries Market is projected to grow significantly, reaching an estimated US$ 10,227.8 million by 2031, up from US$ 6,034.2 million in 2023. This growth represents a compound annual growth rate (CAGR) of 6.8% from 2023 to 2031.
Executive Summary and Market Analysis
According to the US Highbush Blueberry Council, highbush blueberries dominate the North American market, accounting for 99.3% of fresh blueberry production, while lowbush blueberries make up only 0.7%. In the frozen blueberry segment, highbush blueberries represent 64.6%, with lowbush blueberries at 35.4%. In 2023, blueberries were cultivated across 38 states in the US, primarily in four regions: the Pacific Northwest, South, Midwest, and Northeast. Key states such as California, Florida, Georgia, Indiana, Michigan, Mississippi, New Jersey, North Carolina, Oregon, and Washington contribute over 98% of the commercial blueberry production in the US. The increasing production and supply of blueberries to international markets are expected to propel market growth.
Market Segmentation Analysis
The North America Blueberries Market can be segmented based on form, category, and end use:
  • By Form: The market is divided into Fresh, Frozen, and Dried blueberries. In 2023, Fresh blueberries held the largest market share.
  • By Category: The market is categorized into Conventional and Organic blueberries, with Conventional blueberries leading in market share in 2023.
  • By End Use: The market is segmented into Food Service, Food Retail, and Food Processing, where Food Retail accounted for the largest share in 2023.
Market Outlook
Blueberries are increasingly popular in the food processing industry due to their vibrant colors and natural sweetness, making them a versatile ingredient. They are rich in antioxidants, vitamins, and minerals, appealing to health-conscious consumers. Blueberries are known to promote heart health, enhance brain function, and possess anti-inflammatory properties. Consequently, food manufacturers are focusing on incorporating blueberries into various processed food formulations. Recent trends show blueberries being used in products such as jams, snack bars, sauces, beverages, yogurt, and ice cream. For instance, in July 2024, Sun-Maid Growers of California launched blueberry and vanilla yogurt-covered raisins, while ALOHA introduced a limited-edition plant-based protein bar featuring blueberries in June 2024. Additionally, Pangea Natural Foods Inc. launched a locally sourced blueberry juice with an extended shelf life in June 2023. The rising demand for blueberries in food processing is a significant driver of market growth.
Country Insights
The North America Blueberries Market is primarily segmented into three countries: the United States, Canada, and Mexico. The United States holds the largest market share as of 2023. The US continues to lead globally in blueberry production, with over 38 states involved in cultivation. Major producing states include California, Florida, Georgia, Indiana, Michigan, Mississippi, New Jersey, North Carolina, Oregon, and Washington. According to the North American Blueberry Council's 2023 report, the US produced approximately 711.2 million pounds (322.595 thousand metric tons) of blueberries, maintaining production levels similar to those of 2022. Oregon produced 61,235 metric tons, with fresh blueberries making up 45% of that total. Washington yielded 74,842 metric tons, with fresh blueberries accounting for 31%, while Michigan produced 36,287 metric tons, with fresh blueberries constituting 56.3% of its output.
Company Profiles
Key players in the North America Blueberries Market include SanLucar Fruit SLU, Surexport Compa?ia Agraria SL, North Bay Produce Inc, Agrovision Corp, Agroberries SpA, Costa Group Holdings Ltd, Qualiprim, Zalar Agri Sarl, Naturipe Farms LLC, RIKA, Raimy Soci?t? Agricole SARL, iBerry Morocco, DAIFRUITS SL, Reiter Affiliated Companies LLC, and FRESHROYAL SL. These companies are employing various strategies such as expansion, product innovation, and mergers and acquisitions to enhance their market presence and offer innovative products to consumers.
In summary, the North America Blueberries Market is poised for substantial growth driven by increasing production, rising health consciousness among consumers, and the versatility of blueberries in various food applications.
1. INTRODUCTION

1.1 Report Guidance
1.2 Market Segmentation

2. EXECUTIVE SUMMARY

2.1 Key Insights
2.2 Market Attractiveness

3. RESEARCH METHODOLOGY

3.1 Secondary Research
3.2 Primary Research
  3.2.1 Hypothesis formulation:
  3.2.2 Macroeconomic factor analysis:
  3.2.3 Developing base number:
  3.2.4 Data Triangulation:
  3.2.5 Country-level data:
3.3 Assumptions and Limitations

4. BLUEBERRIES MARKET LANDSCAPE

4.1 Overview
4.2 Porter's Five Forces Analysis
4.3 Ecosystem Analysis
4.4 List of Vendors in the Value Chain

5. NORTH AMERICA BLUEBERRIES MARKET - KEY MARKET DYNAMICS

5.1 Market Drivers
  5.1.1 Growing Demand for Blueberries in Food Processing
  5.1.2 Rising Demand for Clean Label Products and Organic Blueberries
5.2 Market Restraints
  5.2.1 Price Fluctuations
5.3 Market Opportunities
  5.3.1 Government Initiatives and Funding for Blueberry Production
5.4 Future Trends
  5.4.1 Global Food Retail Blueberries Market Trends
  5.4.2 Global Food Service Blueberries Market Trends
  5.4.3 Global Food Processing Blueberries Market Trends
5.5 Impact of Drivers and Restraints:

6. BLUEBERRIES MARKET- NORTH AMERICA MARKET ANALYSIS

6.1 North America Blueberries Market Volume (Kilo Tons), 2021-2031
6.2 North America Blueberries Market Volume Forecast and Analysis (Kilo Tons)
6.3 North America Blueberries Market Revenue (US$ Million), 2023-2031
6.4 North America Blueberries Market Forecast and Analysis

7. NORTH AMERICA BLUEBERRIES MARKET REVENUE ANALYSIS - BY FORM

7.1 Fresh
  7.1.1 Overview
  7.1.2 Fresh: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.2 Frozen
  7.2.1 Overview
  7.2.2 Frozen: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.3 Dried
  7.3.1 Overview
  7.3.2 Dried: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. NORTH AMERICA BLUEBERRIES MARKET REVENUE ANALYSIS - BY CATEGORY

8.1 Conventional
  8.1.1 Overview
  8.1.2 Conventional: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.2 Organic
  8.2.1 Overview
  8.2.2 Organic: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. NORTH AMERICA BLUEBERRIES MARKET VOLUME AND REVENUE ANALYSIS - BY END USE

9.1 Food Service
  9.1.1 Overview
  9.1.2 Food Service: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
9.2 Food Retail
  9.2.1 Overview
  9.2.2 Food Retail: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
9.3 Food Processing
  9.3.1 Overview
  9.3.2 Food Processing: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)

10. NORTH AMERICA BLUEBERRIES MARKET - COUNTRY ANALYSIS

10.1 North America
  10.1.1 North America Blueberries Market Revenue and Forecast and Analysis - by Country
    10.1.1.1 North America Blueberries Market Volume and Forecast and Analysis - by Country
    10.1.1.2 North America Blueberries Market Revenue and Forecast and Analysis - by Country
    10.1.1.3 United States: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
      10.1.1.3.1 United States: North America Blueberries Market Share - by Form
      10.1.1.3.2 United States: North America Blueberries Market Share - by Category
      10.1.1.3.3 United States: North America Blueberries Market Share - by End Use
    10.1.1.4 Canada: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
      10.1.1.4.1 Canada: North America Blueberries Market Share - by Form
      10.1.1.4.2 Canada: North America Blueberries Market Share - by Category
      10.1.1.4.3 Canada: North America Blueberries Market Share - by End Use
    10.1.1.5 Mexico: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
      10.1.1.5.1 Mexico: North America Blueberries Market Share - by Form
      10.1.1.5.2 Mexico: North America Blueberries Market Share - by Category
      10.1.1.5.3 Mexico: North America Blueberries Market Share - by End Use

11. COMPETITIVE LANDSCAPE

11.1 Heat Map Analysis by Key Players
11.2 Company Positioning and Concentration

12. COMPANY PROFILES

12.1 SanLucar Fruit SLU
  12.1.1 Key Facts
  12.1.2 Business Description
  12.1.3 Products and Services
  12.1.4 Financial Overview
  12.1.5 SWOT Analysis
  12.1.6 Key Developments
12.2 Surexport Compania Agraria SL
  12.2.1 Key Facts
  12.2.2 Business Description
  12.2.3 Products and Services
  12.2.4 Financial Overview
  12.2.5 SWOT Analysis
  12.2.6 Key Developments
12.3 North Bay Produce Inc
  12.3.1 Key Facts
  12.3.2 Business Description
  12.3.3 Products and Services
  12.3.4 Financial Overview
  12.3.5 SWOT Analysis
  12.3.6 Key Developments
12.4 Agrovision Corp
  12.4.1 Key Facts
  12.4.2 Business Description
  12.4.3 Products and Services
  12.4.4 Financial Overview
  12.4.5 SWOT Analysis
  12.4.6 Key Developments
12.5 Agroberries SpA
  12.5.1 Key Facts
  12.5.2 Business Description
  12.5.3 Products and Services
  12.5.4 Financial Overview
  12.5.5 SWOT Analysis
  12.5.6 Key Developments
12.6 Costa Group Holdings Ltd
  12.6.1 Key Facts
  12.6.2 Business Description
  12.6.3 Products and Services
  12.6.4 Financial Overview
  12.6.5 SWOT Analysis
  12.6.6 Key Developments
12.7 Qualiprim
  12.7.1 Key Facts
  12.7.2 Business Description
  12.7.3 Products and Services
  12.7.4 Financial Overview
  12.7.5 SWOT Analysis
  12.7.6 Key Developments
12.8 Zalar Agri Sarl
  12.8.1 Key Facts
  12.8.2 Business Description
  12.8.3 Products and Services
  12.8.4 Financial Overview
  12.8.5 SWOT Analysis
  12.8.6 Key Developments
12.9 Naturipe Farms LLC
  12.9.1 Key Facts
  12.9.2 Business Description
  12.9.3 Products and Services
  12.9.4 Financial Overview
  12.9.5 SWOT Analysis
  12.9.6 Key Developments
12.10 RIKA
  12.10.1 Key Facts
  12.10.2 Business Description
  12.10.3 Products and Services
  12.10.4 Financial Overview
  12.10.5 SWOT Analysis
  12.10.6 Key Developments
12.11 Raimy Societe Agricole SARL
  12.11.1 Key Facts
  12.11.2 Business Description
  12.11.3 Products and Services
  12.11.4 Financial Overview
  12.11.5 SWOT Analysis
  12.11.6 Key Developments
12.12 iBerry Morocco
  12.12.1 Key Facts
  12.12.2 Business Description
  12.12.3 Products and Services
  12.12.4 Financial Overview
  12.12.5 SWOT Analysis
  12.12.6 Key Developments
12.13 DAIFRUITS SL
  12.13.1 Key Facts
  12.13.2 Business Description
  12.13.3 Products and Services
  12.13.4 Financial Overview
  12.13.5 SWOT Analysis
  12.13.6 Key Developments
12.14 Reiter Affiliated Companies LLC
  12.14.1 Key Facts
  12.14.2 Business Description
  12.14.3 Products and Services
  12.14.4 Financial Overview
  12.14.5 SWOT Analysis
  12.14.6 Key Developments
12.15 FRESHROYAL SL
  12.15.1 Key Facts
  12.15.2 Business Description
  12.15.3 Products and Services
  12.15.4 Financial Overview
  12.15.5 SWOT Analysis
  12.15.6 Key Developments

13. APPENDIX

13.1 About The Insight Partners
LIST OF TABLES

Table 1. North America Blueberries Market Segmentation
Table 2. List of Vendors
Table 3. North America Blueberries Market - Volume and Forecast, 2021-2031 (Kilo Tons)
Table 4. North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Table 5. North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Form
Table 6. North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
Table 7. North America Blueberries Market - Volume and Forecast, 2021-2031 (Kilo Tons) - by End Use
Table 8. North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by End Use
Table 9. North America Blueberries Market - Volume and Forecast, 2021-2031 (Kilo Tons) - by Country
Table 10. North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
Table 11. United States: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Form
Table 12. United States: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
Table 13. United States: North America Blueberries Market - Volume and Forecast, 2021-2031 (Kilo Tons) - by End Use
Table 14. United States: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by End Use
Table 15. Canada: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Form
Table 16. Canada: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
Table 17. Canada: North America Blueberries Market - Volume and Forecast, 2021-2031 (Kilo Tons) - by End Use
Table 18. Canada: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by End Use
Table 19. Mexico: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Form
Table 20. Mexico: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Category
Table 21. Mexico: North America Blueberries Market - Volume and Forecast, 2021-2031 (Kilo Tons) - by End Use
Table 22. Mexico: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million) - by End Use
LIST OF FIGURES

Figure 1. North America Blueberries Market Segmentation - Country
Figure 2. Porter's Five Forces Analysis
Figure 3. North America Blueberries Market - Key Market Dynamics
Figure 4. Average Prices of Conventional Blueberries in the US (2020 - 2021)
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Blueberries Market Volume (Kilo Tons), 2021-2031
Figure 7. North America Blueberries Market Revenue (US$ Million), 2023-2031
Figure 8. North America Blueberries Market Share (%) - Form, 2023 and 2031
Figure 9. Fresh: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 10. Frozen: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 11. Dried: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 12. North America Blueberries Market Share (%) - Category, 2023 and 2031
Figure 13. Conventional: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 14. Organic: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 15. North America Blueberries Market Share (%) - End Use, 2023 and 2031
Figure 16. Food Service: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 17. Food Retail: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 18. Food Processing: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 19. North America Blueberries Market Breakdown by Key Countries, 2023 and 2031 (%)
Figure 20. United States: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 21. Canada: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 22. Mexico: North America Blueberries Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 23. Heat Map Analysis by Key Players
Figure 24. Company Positioning and Concentration


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