Inside the Market Research Industry

Date: August 1, 2010
Price:
US$ 695.00
Publisher: Inside Research
Report type: Periodicals
Delivery: E-mail Delivery (PDF)
ID: I3EEC8D3C4BEN
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Inside the Market Research Industry
Price (domestic and international by airmail)
1 year: US$ 695.00
2 years: US$ 1,300.00


BONUS: New subscribers will receive without charge a copy of the 60-page Honomichl Top 50 report as well as the 42-page Honomichl Global Top 25 report.

This confidential monthly newsletter covers news of corporate and research company business activities, personnel changes, financial news, and industry reports about MR in the press. Writing is terse and to the point for busy executives who need to know what's happening now in the MR industry.

The newsletter сovers the information for those who manage the MR industry. Most issues contain special reports, with recent issues covering a 15-year CSM annual index of revenues in the U.S. and Europe; world's top 25 MR conglomerates; top MR executive hiring compensation; fastest-growing U.S. and global MR companies; and research company advertising and promotion spending. ne

A 15-year U.S. index tracking the growth of Internet spending on MR and ten years for Europe is updated twice a year. Inside Research's round table of major U.S. MR buyers give their frank views on a variety of research issues. Industry leaders are questioned closely in IR's Movers & Shakers reports.

Major marketing and advertising research conferences are reported, along with news of industry association activities affecting the MR industry. A stock index among 11 public market research companies worldwide – the MR11 – is charted for each issue.

The authors also create the Honomichl Reports, which ranks and profiles the Top 50 U.S. MR firms in the U.S. for the past 37 years and the Global Top 25 MR firms for the past 13 years.
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