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The US Athletic Apparel and Footwear Industry Outlook to 2015 - Evolving Niche Segments in Sportswear

February 2012 | 67 pages | ID: UF56A51E85DEN
Ken Research Private Ltd

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The report titled “The US Athletic Apparel and Footwear Industry Outlook to 2015 – Evolving Niche Segments in Sportswear” discusses in details various aspects of the US Sportswear Market with the focus on the competition and evolving niche segments such as toning wears for Joggers. The report covers the comprehensive analysis on the market size of Athletic Apparel and Footwear, per capita expenditure, market segmentation, competitive landscape and company profiles of major players operating in the US. The report also entails the SWOT analysis of the athletic apparel industry and the footwear industry in the US. The future projections and outlook provide an insight on the future growth drivers and challenges in the US athletic apparel and footwear industry.

The US is one of the largest markets for athletic apparels and footwear in the world. The athletic apparel and footwear market in the US over the years has showcased an underlying potential on account of growing product categories and increasing preference amongst the population in the US. In 2010, a surging demand was witnessed for performance athletic apparels and footwear due to the increasing number of athletes and the growing health awareness amongst the people of the US which led to the increased participation in varied fitness activities, especially running, training, biking and skating. The athletic apparel and footwear market was valued at USD ~ million in 2010 which has grown at a positive CAGR of 0.8% in the last 5 years despite the negative growth in 2008 and 2009.

The market is largely penetrated with the presence of several global and domestic marketers of athletic apparel and footwear such as NIKE, Adidas, Foot Locker, VF Corp., Under Armour, Asics and others competing to sustain themselves. Top 6 players contributed around ~% of the total athletic apparel market revenue in the US in 2010. NIKE, the leading brand in the US athletic apparel market has gained a competitive edge over the years with its innovative marketing techniques and preference for performance athletic apparels. Moreover, a total number ~ store across the US has helped the company to penetrate the US market.

The future of the Athletic apparel market in the short run seems to be promising as the Olympic Games 2012, London and the European Football Tournament 2012 are approaching, following which the market is expected to witness a major demand for performance athletic apparels in the year 2011 and 2012. The personal consumption expenditure is expected to close the year 2011 at USD ~ million and is projected to reach USD ~ million by 2015.

The Athletic footwear in the US grew by 2.38% to USD ~ million in 2010 after a decline in period from 2008-2009. The market in 2010 registered a strong demand for walking, running, basketball, training and toning shoes. It was witnessed that the “back to school” period from July to September contributed around ~% of the athletic footwear sales in the US in 2010.

The Athletic footwear market has witnessed a strong demand for female athletic shoes, especially from the school/college going teens and young mothers. While, teens primarily demand for training and sports-inspired casual shoes for their outdoor usage, mothers have showcased preference for toning and running/jogging shoes. It was recorded in 2010 that more than ~ million people in the US participated in jogging and running, to stay healthy and lead an active lifestyle.

The athletic footwear in the US is supplied to the end consumers through several distribution channels, of which the sporting goods stores and the discount stores gained popularity as the preferred medium for the purchase of athletic footwear. In 2010, sporting goods stores and discount stores contributed around ~% and ~% of the total athletic footwear market sales respectively.

NIKE is the largest athletic footwear marketer in the US with around ~% contribution of the total revenue of the US athletic footwear market. In 2010, the majority of the athletic footwear market revenue was contributed by the top 5 players such as NIKE, Foot Locker, Skechers, Adidas Group and Puma while around ~% of the athletic footwear market revenue was contributed by marketers such as Asics and several other domestic and niche footwear marketers.

The future of the athletic footwear market is likely to be favorable as the preference for a healthy lifestyle gains continuous momentum amongst the population of the US. The women segment will continue to dominate the future athletic footwear purchases in the US along with an increasing preference towards fitness and sports activities. The personal spending on the athletic footwear is projected to grow at an expected 5 year CAGR 4.5% to USD ~ million by 2015.

Key Topics Covered in the Report:
  • The market size of the US Athletic Apparel and Footwear industry on the basis of personal consumption expenditure and per capita expenditure, 2005-2010
  • Market segmentation of the US athletic apparel and footwear industry by gender and product category, 2010
  • Recent trends and developments in the industry
  • SWOT analysis of the US athletic apparel and footwear industry
  • Market share of the major athletic apparel and footwear players operating in the US, 2010
  • Company profiles of leading players in athletic and fashion apparel
  • Future outlook and projections of the personal consumption expenditure on athletic apparel and footwear, 2011-2015
1. THE US ATHLETIC APPAREL AND FOOTWEAR MARKET INTRODUCTION

2. THE US ATHLETIC APPAREL AND FOOTWEAR MARKET SIZE BY PERSONAL CONSUMPTION EXPENDITURE, 2005-2010

3. THE US ATHLETIC APPAREL AND FOOTWEAR PER CAPITA CONSUMPTION, 2005-2010

4. THE US APPAREL AND FOOTWEAR MARKET TRENDS AND DEVELOPMENTS

5. THE US ATHLETIC APPAREL MARKET

5.1. The US Athletic Apparel Market Size by Personal Consumption Expenditure, 2005-2010
5.2. The US Athletic Apparel Per Capita Consumption, 2005-2010
5.3. SWOT Analysis of the US Athletic Apparel Market
  Strengths
  Weaknesses
  Opportunities
  Threats
5.4. The US Athletic Apparel Market Major Players’ Market Share, 2010
5.5. The US Athletic Apparel Future Outlook and Future Projections, 2011-2015
  5.5.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in the US Athletic Apparel Market
5.6. Major Athletic Apparel Company Profiles
  5.6.1. NIKE
    Company Overview
    Business Strategies
    Financial Performance
  5.6.2. Adidas Group
    Company Overview
    Business Strategies
    Financial Performance
  5.6.3. Under Armour, Inc
    Company Profile
    Financial Performance

6. THE US ATHLETIC FOOTWEAR MARKET

6.1. The US Athletic Footwear Market Size by Personal Consumption Expenditure, 2005-2010
6.2. The US Athletic Footwear Per Capita Consumption, 2005-2010
6.3. The US Athletic Footwear Market Segmentation, 2005-2010
  6.3.1. By Gender, 2005-2010
  6.3.2. By Product Category, 2005-2010
  6.3.3. By Channel of Distribution
6.4. SWOT Analysis of the US Athletic Footwear Market
  Strengths
  Weaknesses
  Opportunities
  Threats
6.5. The US Athletic Footwear Market Major Players’ Market Share, 2010
6.6. The US Athletic Footwear Market Future Outlook and Projections, 2011-2015
  6.6.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in the US Athletic Footwear Market
6.7. Major Athletic Footwear Company Profiles
  6.7.1. NIKE
  vCompany Overview
    Business Strategies
v  Financial Performance
  6.7.2. Foot Locker
    Company Overview
    Business Strategies
    Financial and Operational Performance
  6.7.3. Skechers USA, Inc.
    Company Overview
    Financial Performance
  6.7.4. Adidas Group
    Company Overview
    Business Strategies
    Financial Performance

7. MACRO ECONOMIC AND INDUSTRY FACTORS: CURRENT AND PROJECTIONS

7.1. Population, 2005-2015
7.2. Demographic Distribution of Population on the basis of Age, 2009-2015
7.3. GDP, 2005-2015
7.4. Personal Disposable Income, 2005-2015
7.5. The US Apparel and Footwear Exports, 2005-2015
7.6. The US Apparel and Footwear Imports, 2005-2015
7.7. Consumer Price Index, 2005-2015

8. APPENDIX

8.1. Market Definition
8.2. Abbreviations
8.3. Research Methodology
  Data Collection Methods
  Approach
  Variables (Dependent and Independent)
  Multi Factor Based Sensitivity Model
  Final Conclusion
8.4. Disclaimer

LIST OF FIGURES

Figure 1: The US Athletic Apparel and Footwear Market Size by Personal Consumption Expenditure in USD Million, 2005-2010
Figure 2: The US Athletic Apparel and Footwear Per Capita Consumption in USD, 2005-2010
Figure 3: The US E-Commerce Retail Sales of Apparel and Footwear in USD Million, 2005-2010
Figure 4: The US Athletic Apparel Market Size by Personal Consumption Expenditure in USD Million, 2005-2010
Figure 5: The US Athletic Apparel Per Capita Consumption in USD, 2005-2010
Figure 6: The Projected US Athletic Apparel Market Size by Personal Consumption Expenditure in USD Million, 2011-2015
Figure 7: Total Domestic Athletic Apparel Revenue of NIKE in USD Million, 2008-2010
Figure 8: Total Domestic Athletic Apparel Revenue of Adidas Group in USD Million, 2008-2010
Figure 9: Total Domestic Athletic Apparel Revenue of Under Armour, Inc. in USD Million, 2008-2010
Figure 10: The US Athletic Footwear Market Size by Personal Consumption Expenditure in USD Million, 2005-2010
Figure 11: The US Athletic Footwear Per Capita Consumption in USD, 2005-2010
Figure 12: The US Athletic Footwear Market Segmentation by Female and Male on the Basis of Personal Consumption Expenditure in Percentage, 2005-2010
Figure 13: The US Athletic Footwear Segmentation by Channel of Distribution on the Basis of Sales in Percentage, 2010
Figure 14: The Projected US Athletic Footwear Market Size by Personal Consumption Expenditure in USD Million, 2011-2015
Figure 15: Total Domestic Footwear Revenue of Nike in USD Million, 2008-2010
Figure 16: Total Domestic Footwear Revenue of Foot Locker in USD Million, 2008-2010
Figure 17: Total Domestic Footwear Revenue of Skechers USA, Inc. in USD Million, 2008-2010
Figure 18: Total Domestic Footwear Revenue of Adidas Group in USD Million, 2008-2010
Figure 19: The US Population in Millions, 2005-2015
Figure 20: The US GDP in USD Million, 2005-2015
Figure 21: The US Personal Disposable Income in USD Millions, 2005-2015
Figure 22: The US Apparel and Footwear Exports in USD Millions, 2005-2015
Figure 23: The US Apparel and Footwear Imports in USD Millions, 2005-2015
Figure 24: The US Consumer Price Index, 2005-2015

LIST OF TABLES

Table 1: Average Price of Athletic Shoes by Purpose in USD, 2008-2010
Table 2: The US Athletic Apparel Market’s Major Players’ Revenue in USD Million and Market Share in Percentage in 2010
Table 3: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the US Athletic Apparel Market
Table 4: Total Number of NIKE Stores in US and Other Territories in Units in 2010
Table 5: Total Number of Retail Stores of Adidas Group in US and other Territories in Units in 2010
Table 6: The US Athletic Footwear Market Segmentation by Male and Female on the Basis of Personal Consumption Expenditure in USD Million, 2005-2010
Table 7: The US Athletic Footwear Market Segmentation by Product Category on the Basis of Personal Consumption Expenditure in Percentage (%), 2005-2010
Table 8: The US Athletic Footwear Market Segmentation on the Basis of Personal Consumption Expenditure by Product Category in USD Million, 2005-2010
Table 9: The US Athletic Footwear Market’s Major Players’ Revenue in USD Million and Market Share in Percentage in 2010
Table 10: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the US Athletic Footwear Market
Table 11: Total Number of NIKE Stores in the US and Abroad in Units in 2010
Table 12: Total Number of Foot Locker Stores in the US, Canada, Europe and Australia in 2010
Table 13: Foot Locker Retail Store Operational Information on the Basis of Selling Square Footage in million, 2008-2010
Table 14: Total Number of Retail Stores of Skechers USA, Inc. in the US and Other Countries in Units in 2010
Table 15: Total Number of Retail Stores of Adidas Group in US and other Territories in Units in 2010
Table 16: Demographic Distribution of Population in the US on the basis of Age, in Million, 2009-2015
Table 17: The US Apparel and Footwear Exports on the basis of Type of Product in USD Million, 2005- 2010
Table 18: Correlation Matrix of the US Athletic Footwear Market
Table 19: Regression Coefficients Output of the US Athletic Footwear Market


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