Tissues - Turkey
In 2009, retail value growth was faster than the review period CAGR. Doctors are advising people to use paper tissues instead of cloths for better hygiene. Because disposable paper products are for single usage they do not contain the virus. As a result of the fear of swine flu, people started to carry tissues in their bags all the time, even when they were not sick.
Euromonitor International's Away from Home Tissues and Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International's Away from Home Tissues and Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Tissues in Turkey
Euromonitor International
May 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue Products Registers Significant Volume Growth in 2009
Increasing Awareness of Hygiene and Rapid Urbanisation Stimulate Sales
Procter and Gamble Leads Hygiene, Ipek Kagit Leads Tissue Products
Supermarkets/hypermarkets Consolidated Its Leading Position in 2009
Sales Growth Is Expected To Stabilise Over the Forecast Period
Key Trends and Developments
Increasing Share of Private Label Stimulates Discounts, Promotions and New Product Development
Increased Awareness of Hygiene Drives Sales
Celebrity Advertisements Stimulate Sales
Competition Between Companies Keeps Prices Low
Demand for Organic and Environmentally-friendly Products Is Increasing
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Penetration of Private Label by Sector 2004-2009
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Hayat Kimya Sanayi As
Strategic Direction
Key Facts
Summary 2 Hayat Kimya Sanayi AS: Key Facts
Company Background
Production
Summary 3 Hayat Kimya Sanayi: Production Statistics 2008
Competitive Positioning
Summary 4 Hayat Kimya Sanayi: Competitive Position 2009
Ipek Kagit Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 5 Ipek Kagit Sanayi ve Ticaret AS: Key Facts
Summary 6 Ipek Kagit Sanayi ve Ticaret: Operational Indicators
Company Background
Production
Summary 7 Ipek Kagit Sanayi ve Ticaret: Production Statistics 2008
Competitive Positioning
Summary 8 Ipek Kagit Sanayi: Competitive Position 2009
Lila Kagit As
Strategic Direction
Key Facts
Summary 9 Lila Kagit AS: Key Facts
Company Background
Production
Summary 10 Lila Kagit AS: Production Statistics 2008
Competitive Positioning
Summary 11 Lila Kagit AS: Competitive Position 2009
Ülker Holding As
Strategic Direction
Key Facts
Summary 12 Ülker Holding: Key Facts
Summary 13 Ülker Holding: Operational Indicators
Company Background
Production
Summary 14 Ülker Holding: Production Statistics 2008
Competitive Positioning
Summary 15 Ülker Holding: Competitive Position 2009
Viking Kagit Ve Seluloz As
Strategic Direction
Key Facts
Summary 16 Viking Kagit ve Seluloz As: Key Facts
Summary 17 Viking Kagit ve Seluloz AS: Operational Indicators
Company Background
Production
Summary 18 Viking Kagit ve Seluloz AS: Production Statistics 2008
Competitive Positioning
Summary 19 Viking Kagit ve Seluloz AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Retail Sales of Tissues by Subsector: Value 2004-2009
Table 18 Retail Sales of Tissues by Subsector: % Value Growth 2004-2009
Table 19 Tissues Retail Company Shares 2005-2009
Table 20 Tissues Retail Brand Shares 2006-2009
Table 21 Forecast Retail Sales of Tissues by Subsector: Value 2009-2014
Table 22 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2009-2014
Euromonitor International
May 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue Products Registers Significant Volume Growth in 2009
Increasing Awareness of Hygiene and Rapid Urbanisation Stimulate Sales
Procter and Gamble Leads Hygiene, Ipek Kagit Leads Tissue Products
Supermarkets/hypermarkets Consolidated Its Leading Position in 2009
Sales Growth Is Expected To Stabilise Over the Forecast Period
Key Trends and Developments
Increasing Share of Private Label Stimulates Discounts, Promotions and New Product Development
Increased Awareness of Hygiene Drives Sales
Celebrity Advertisements Stimulate Sales
Competition Between Companies Keeps Prices Low
Demand for Organic and Environmentally-friendly Products Is Increasing
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Penetration of Private Label by Sector 2004-2009
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Hayat Kimya Sanayi As
Strategic Direction
Key Facts
Summary 2 Hayat Kimya Sanayi AS: Key Facts
Company Background
Production
Summary 3 Hayat Kimya Sanayi: Production Statistics 2008
Competitive Positioning
Summary 4 Hayat Kimya Sanayi: Competitive Position 2009
Ipek Kagit Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 5 Ipek Kagit Sanayi ve Ticaret AS: Key Facts
Summary 6 Ipek Kagit Sanayi ve Ticaret: Operational Indicators
Company Background
Production
Summary 7 Ipek Kagit Sanayi ve Ticaret: Production Statistics 2008
Competitive Positioning
Summary 8 Ipek Kagit Sanayi: Competitive Position 2009
Lila Kagit As
Strategic Direction
Key Facts
Summary 9 Lila Kagit AS: Key Facts
Company Background
Production
Summary 10 Lila Kagit AS: Production Statistics 2008
Competitive Positioning
Summary 11 Lila Kagit AS: Competitive Position 2009
Ülker Holding As
Strategic Direction
Key Facts
Summary 12 Ülker Holding: Key Facts
Summary 13 Ülker Holding: Operational Indicators
Company Background
Production
Summary 14 Ülker Holding: Production Statistics 2008
Competitive Positioning
Summary 15 Ülker Holding: Competitive Position 2009
Viking Kagit Ve Seluloz As
Strategic Direction
Key Facts
Summary 16 Viking Kagit ve Seluloz As: Key Facts
Summary 17 Viking Kagit ve Seluloz AS: Operational Indicators
Company Background
Production
Summary 18 Viking Kagit ve Seluloz AS: Production Statistics 2008
Competitive Positioning
Summary 19 Viking Kagit ve Seluloz AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Retail Sales of Tissues by Subsector: Value 2004-2009
Table 18 Retail Sales of Tissues by Subsector: % Value Growth 2004-2009
Table 19 Tissues Retail Company Shares 2005-2009
Table 20 Tissues Retail Brand Shares 2006-2009
Table 21 Forecast Retail Sales of Tissues by Subsector: Value 2009-2014
Table 22 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2009-2014
