Profile of Jersey Lomellina: a Global Leader in Circular Knitted Stretch Fabrics

Date: October 22, 2011
Pages: 11
Price:
US$ 520.00
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Publisher: Textiles Intelligence Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: P8AB011DDB8EN
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Profile of Jersey Lomellina: a Global Leader in Circular Knitted Stretch Fabrics
Italian brand Jersey Lomellina is a successful producer of circular knitted stretch fabrics for a broad range of applications—including underwear, swimwear, sportswear and leisure wear. The fabrics are known for their quality, innovation and style, due in part to the fact that the company's manufacturing facilities have remained in Italy rather than being transferred to cheaper Asian production facilities. This report highlights the company's focus on innovation, quality and testing. It also examines its production process, environmental policy, sales and marketing activities, distribution and logistics operations, and it includes an appendix with a comprehensive list of Jersey Lomellina's products. This report is vital for anyone involved in stretch fabrics, and it serves as an indispensable case study for those who want insight on the development of a thriving business in an innovative field.
SUMMARY

INTRODUCTION

PRODUCTS

Product testing
Product quality
Product innovation

PRODUCTION

Environmental policy

SALES AND MARKETING

DISTRIBUTION AND LOGISTICS

CONCLUSION

APPENDIX: PRODUCT RANGE

LIST OF TABLES

Table 1: Jersey Lomellina: product range, 2011

LIST OF FIGURES

Figure 1: Vogue fabric
Figure 2: Ecoline fabric
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