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Performance apparel markets: product developments and innovations, 1st quarter 2010

April 2010 | 8 pages | ID: P7D0BE57ADFEN
Textiles Intelligence Ltd

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Shirtworks has introduced a new range of workwear under the Helly Hansen brand name which can be customised to include company logos and brands. The range includes a variety of protective apparel items, including flame resistant and high visibility clothing.

Other developments in protective apparel include the new flame resistant Cold Weather Flyer (CWF) glove developed by Masley Enterprises. A SmartSilver additive is used to provide the glove with antimicrobial properties. Trelleborg Protective Products, meanwhile, has developed a new fully encapsulated suit which protects the wearer from harmful chemicals and flash fires.

Huntsman has introduced a new stain repellent treatment, called Oleophobol CP-C, for fabrics made from cotton, synthetic fibres or blends of cotton and synthetic fibres.

Champion Athletic Apparel has developed a prototype of a cold weather jacket which, it claims, is “the thinnest extreme-weather apparel gear ever designed”. Hagl?fs has introduced its new Ratio Jacket, which is waterproof, breathable and abrasion resistant. Spiuk, meanwhile, has developed a new range of eco-friendly high performance cycling shirts.

In other developments, Adidas has unveiled its new BodyMapping temperature regulation technology for women’s sports apparel.

SUMMARY


CUSTOMISED CLOTHING

Shirtworks has introduced a new range of Helly Hansen branded workwear which can include company logos and brands

FABRIC TREATMENTS

Huntsman has introduced a new stain repellent fabric treatment

OUTDOOR APPAREL

Champion Athletic Apparel has developed a prototype of a cold-weather jacket which, it claims, is the thinnest ever designed
Haglöfs has introduced its new Ratio Jacket for outdoor activities

PROTECTIVE APPAREL

Masley Enterprises is using a SmartSilver additive to provide its Cold Weather Flyer (CWF) glove with antimicrobial properties
Trelleborg Protective Products has developed a new suit which protects the wearer from chemicals and flash fires

SPORTS APPAREL

Spiuk has developed a new range of cycling shirts made from Advansa's Biophyl and Thermo°Cool fabrics

TEMPERATURE REGULATION TECHNOLOGY

Adidas has unveiled its new BodyMapping technology for women's sports apparel

LIST OF FIGURES

Figure 1: Ratio Jacket
Figure 2: Adidas's BodyMapping technology for women


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