The Indian Innerwear Market Outlook to 2015 - Growth Opportunity for International Brands
Executive summary
The report titled “The Indian Innerwear Market Outlook to 2015 – Growth Opportunity for International Brand” provides a comprehensive analysis of market size of men’s and women’s innerwear on the basis of value and volume, market segmentation by organized, unorganized, low, economy, medium, premium, super premium and average selling price. The report also provides competitive landscape and profile of major players operating in the innerwear industry.
Indian innerwear market is a fragmented market with top 10 players contributing around ~% of the total Indian innerwear industry. The market has experienced a growth of ~%, with total revenue of INR ~ million in 2011. Over the coming years, the sales of the innerwear are projected to rise at a CAGR of 18.61% to INR ~ million by 2016 with an increase in number of shopping malls, MBO and other retail outlets which offers a better buying space to the consumers.
The Indian innerwear market had shown a continuous increase in value over the period 2006-2011 at a CAGR of 14.61%. The share of men and women in terms of value has grown at a CAGR of 12.67% and 15.62% respectively which underscored that the women’s innerwear market had outgrown the men’s innerwear market in terms of value. The increase in women’s innerwear market in comparison to men’s innerwear is largely due to the rise in the population of working women in the country. The surging working women population has led to increase in their personal disposable income which encouraged them to have a faster shift in their lifestyle.
The menswear segment has witnessed a decrease in contribution from ~% in 2006 to ~% in 2011, whereas the value has showcased an increase from INR ~ million in 2006 to INR ~ million in 2011. The growth in the revenue has been influenced by an incline in the price of the menswear with an increase in the cost of raw material such as fabrics, lace, elastic and others in the Indian market.
The men’s innerwear segment in value is being dominated by the premium segment with the share of ~% in 2011.The contribution of super premium and premium segment have inclined from ~% and ~% respectively in 2006 to ~% and ~% respectively in 2011. The growth in the premium and super premium segment has been influenced by an increase in the consumer spending with the surge in the employment rate, rise in the awareness about the brand through advertisement which are shown during the peak hours on TV and radio.
In 2011, the women’s innerwear market by volume terms was dominated by the economy segment while in terms of value sales, the medium segment commanded this industry. This is due to low price of economy products in comparison to medium segment products. The economy segment holds approximately ~% share in total woman’s innerwear industry in 2011. The industry has witnessed an incline in the contribution of medium segment products from ~% in 2006 to ~% in 2011. The growth in the segment is influenced by the changing preference of women which have shifted from economy to medium segment and from low to economy segment. This is due to rise in consumer spending supported with a surge in the employment rate among women inspiring them to change their preference.
Rupa is the leading player with sales of INR ~ million in 2011. The company has enhanced their distribution network with more than ~ retail stores operating throughout the country. Page industries which operates in the market with the product name Jockey, has a market share of ~% with annual sales of INR ~ million in 2011. The company with a strong focus on building brand image in the market has invested ~% of the revenue on advertisement in 2011.
The market of the Indian innerwear is expected to grow at a CAGR of 18.61% from 2011 to 2016. The market in the near future is expected to witness consolidation and higher competition level with the entrance of organized players in the rural market.
Key topics covered in the report
The report titled “The Indian Innerwear Market Outlook to 2015 – Growth Opportunity for International Brand” provides a comprehensive analysis of market size of men’s and women’s innerwear on the basis of value and volume, market segmentation by organized, unorganized, low, economy, medium, premium, super premium and average selling price. The report also provides competitive landscape and profile of major players operating in the innerwear industry.
Indian innerwear market is a fragmented market with top 10 players contributing around ~% of the total Indian innerwear industry. The market has experienced a growth of ~%, with total revenue of INR ~ million in 2011. Over the coming years, the sales of the innerwear are projected to rise at a CAGR of 18.61% to INR ~ million by 2016 with an increase in number of shopping malls, MBO and other retail outlets which offers a better buying space to the consumers.
The Indian innerwear market had shown a continuous increase in value over the period 2006-2011 at a CAGR of 14.61%. The share of men and women in terms of value has grown at a CAGR of 12.67% and 15.62% respectively which underscored that the women’s innerwear market had outgrown the men’s innerwear market in terms of value. The increase in women’s innerwear market in comparison to men’s innerwear is largely due to the rise in the population of working women in the country. The surging working women population has led to increase in their personal disposable income which encouraged them to have a faster shift in their lifestyle.
The menswear segment has witnessed a decrease in contribution from ~% in 2006 to ~% in 2011, whereas the value has showcased an increase from INR ~ million in 2006 to INR ~ million in 2011. The growth in the revenue has been influenced by an incline in the price of the menswear with an increase in the cost of raw material such as fabrics, lace, elastic and others in the Indian market.
The men’s innerwear segment in value is being dominated by the premium segment with the share of ~% in 2011.The contribution of super premium and premium segment have inclined from ~% and ~% respectively in 2006 to ~% and ~% respectively in 2011. The growth in the premium and super premium segment has been influenced by an increase in the consumer spending with the surge in the employment rate, rise in the awareness about the brand through advertisement which are shown during the peak hours on TV and radio.
In 2011, the women’s innerwear market by volume terms was dominated by the economy segment while in terms of value sales, the medium segment commanded this industry. This is due to low price of economy products in comparison to medium segment products. The economy segment holds approximately ~% share in total woman’s innerwear industry in 2011. The industry has witnessed an incline in the contribution of medium segment products from ~% in 2006 to ~% in 2011. The growth in the segment is influenced by the changing preference of women which have shifted from economy to medium segment and from low to economy segment. This is due to rise in consumer spending supported with a surge in the employment rate among women inspiring them to change their preference.
Rupa is the leading player with sales of INR ~ million in 2011. The company has enhanced their distribution network with more than ~ retail stores operating throughout the country. Page industries which operates in the market with the product name Jockey, has a market share of ~% with annual sales of INR ~ million in 2011. The company with a strong focus on building brand image in the market has invested ~% of the revenue on advertisement in 2011.
The market of the Indian innerwear is expected to grow at a CAGR of 18.61% from 2011 to 2016. The market in the near future is expected to witness consolidation and higher competition level with the entrance of organized players in the rural market.
Key topics covered in the report
- The market size of the men’s and women’s innerwear industry by value and volume, 2006-2011
- Market segmentation of menswear and womenswear on the basis of organized, unorganized, low, economy, medium, premium, super premium and average selling price, 2006-2011
- Trends and developments in the innerwear industry
- SWOT analysis in the innerwear industry
- Market share of the top players in the innerwear industry, 2011
- Future outlook and projections on the basis of value and volume, FY’2012-FY’2015
- Macro-economic and industry factors including male and female population, working women population, personal disposable income and consumer expenditure on clothing, 2006-2015
1. INDIA INNERWEAR MARKET INTRODUCTION
2. INDIA INNERWEAR MARKET SIZE BY VALUE AND VOLUME, 2006-2011
3. INDIA INNERWEAR MARKET SEGMENTATION, 2006-2011
3.1. By Menswear and Womenswear Value, 2006-2011
3.2. By Menswear and Womenswear Volume, 2006-2011
4. INDIA MENSWEAR MARKET SEGMENTATION, 2006-2011
4.1. Organized and Unorganized Market Value, 2006-2011
4.2. Low, Economy, Medium, Premium and Super Premium Category by Value, 2006-2011
4.3. Low, Economy, Medium, Premium and Super Premium Category by Volume, 2006-2011
4.4. Average Selling Price by Product Category, 2006-2011
5. INDIA WOMENSWEAR MARKET SEGMENTATION, 2006-2011
5.1. By Organized and Unorganized Market Value, 2006-2011
5.2. By Low, Economy, Medium, Premium and Super Premium Category Value Sales, 2006-2011
5.3. Low, Economy, Medium, Premium and Super Premium Category by Volume, 2006-2011
5.4. Average Selling Price by Product Category, 2006-2011
6. TRENDS AND DEVELOPMENTS IN INDIA INNERWEAR MARKET
6.1. Growing Popularity of Online Platform – Private Sales Concept
6.2. Increasing Entry of Foreign Players
6.3. Rising Number of Multi and Exclusive Brand Outlets
6.4. Increasing Share of Branded Premium Innerwear with Urbanization
7. SWOT ANALYSIS
8. MARKET SHARE OF LEADING PLAYERS IN INDIA INNERWEAR MARKET, 2011
9. INDIA INNERWEAR MARKET FUTURE OUTLOOK
9.1. Cause and Effect Relationship between Industry Factors and Innerwear Market Prospects
9.2. India Innerwear Market Future Projections, 2012-2015
9.2.1. Menswear and Womenswear sales by Value, 2012-2015
9.2.2. Menswear and Womenswear Category Volume and Value Sales, 2012-2015
9.2.3. Expected Average Selling Price of Menswear and Womenswear Category, 2012-2015
9.2.3.1. Organized and Unorganized Menswear and Womenswear Market Value, 2012-2015
10. COMPANY PROFILES
10.1. Rupa & Company
Company Overview
Product Profile
Business Strategy
Financial and Operational Performance
10.2. Page Industries (Jockey)
Company Overview
Product Profile
Business Strategy
Financial and Operational Performance
10.3. Maxwell Industries
Company Overview
Product Profile
Business Strategy
Financial and Operational Performance
10.4. Lovable Lingerie
Company Overview
Product Profile
Business Strategy
Financial and Operational Performance
11. MACRO-ECONOMIC & INDUSTRY FACTORS: HISTORICAL AND PROJECTIONS, 2006-2015
11.1. Male and Female Population, 2006-2015
11.2. Working Women Population, 2006-2015
11.3. Personal Disposable Income, 2006-2015
11.4. Consumer Expenditure on Clothing, 2006-2015
12. APPENDIX
12.1. Market Definitions
12.2. Abbreviations
12.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi-Factor Regression Model – SPSS Analysis
FinalConclusion
12.4. Disclaimer
2. INDIA INNERWEAR MARKET SIZE BY VALUE AND VOLUME, 2006-2011
3. INDIA INNERWEAR MARKET SEGMENTATION, 2006-2011
3.1. By Menswear and Womenswear Value, 2006-2011
3.2. By Menswear and Womenswear Volume, 2006-2011
4. INDIA MENSWEAR MARKET SEGMENTATION, 2006-2011
4.1. Organized and Unorganized Market Value, 2006-2011
4.2. Low, Economy, Medium, Premium and Super Premium Category by Value, 2006-2011
4.3. Low, Economy, Medium, Premium and Super Premium Category by Volume, 2006-2011
4.4. Average Selling Price by Product Category, 2006-2011
5. INDIA WOMENSWEAR MARKET SEGMENTATION, 2006-2011
5.1. By Organized and Unorganized Market Value, 2006-2011
5.2. By Low, Economy, Medium, Premium and Super Premium Category Value Sales, 2006-2011
5.3. Low, Economy, Medium, Premium and Super Premium Category by Volume, 2006-2011
5.4. Average Selling Price by Product Category, 2006-2011
6. TRENDS AND DEVELOPMENTS IN INDIA INNERWEAR MARKET
6.1. Growing Popularity of Online Platform – Private Sales Concept
6.2. Increasing Entry of Foreign Players
6.3. Rising Number of Multi and Exclusive Brand Outlets
6.4. Increasing Share of Branded Premium Innerwear with Urbanization
7. SWOT ANALYSIS
8. MARKET SHARE OF LEADING PLAYERS IN INDIA INNERWEAR MARKET, 2011
9. INDIA INNERWEAR MARKET FUTURE OUTLOOK
9.1. Cause and Effect Relationship between Industry Factors and Innerwear Market Prospects
9.2. India Innerwear Market Future Projections, 2012-2015
9.2.1. Menswear and Womenswear sales by Value, 2012-2015
9.2.2. Menswear and Womenswear Category Volume and Value Sales, 2012-2015
9.2.3. Expected Average Selling Price of Menswear and Womenswear Category, 2012-2015
9.2.3.1. Organized and Unorganized Menswear and Womenswear Market Value, 2012-2015
10. COMPANY PROFILES
10.1. Rupa & Company
Company Overview
Product Profile
Business Strategy
Financial and Operational Performance
10.2. Page Industries (Jockey)
Company Overview
Product Profile
Business Strategy
Financial and Operational Performance
10.3. Maxwell Industries
Company Overview
Product Profile
Business Strategy
Financial and Operational Performance
10.4. Lovable Lingerie
Company Overview
Product Profile
Business Strategy
Financial and Operational Performance
11. MACRO-ECONOMIC & INDUSTRY FACTORS: HISTORICAL AND PROJECTIONS, 2006-2015
11.1. Male and Female Population, 2006-2015
11.2. Working Women Population, 2006-2015
11.3. Personal Disposable Income, 2006-2015
11.4. Consumer Expenditure on Clothing, 2006-2015
12. APPENDIX
12.1. Market Definitions
12.2. Abbreviations
12.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi-Factor Regression Model – SPSS Analysis
FinalConclusion
12.4. Disclaimer
LIST OF FIGURES
Figure 1: India Innerwear Market Size by Value in INR Million and Volume in Million, 2006-2011
Figure 2: Innerwear Market Segmentation by Menswear and Womenswear on the Basis of Value in Percentage, 2006-2011
Figure 3: India Innerwear Market Segmentation by Menswear and Womenswear on the Basis of Value in INR Million, 2006-2011
Figure 4: India Innerwear Market Segmentation by Menswear and Womenswear on the Basis of Volume in Percentage, 2006-2011
Figure 5: India Innerwear Market Segmentation by Menswear and Womenswear on the Basis of Volume in Million, 2006-2011
Figure 6: India Menswear Market Segmentation by Organized and Unorganized Sector on the Basis of Value in Percentage, 2006-2011
Figure 7: India Menswear Market Segmentation by Organized and Unorganized on the Basis of Value in INR Million, 2006-2011
Figure 8: India Menswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Value in Percentage, 2006-2011
Figure 9: India Menswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Volume in Percentage, 2006-2011
Figure 10: Average Selling Price of Low, Economy, Medium, Premium and Super Premium Men’s Innerwear Category on the Basis of Volume in Percentage, 2006-2011
Figure 11: India Women’s wear Market Segmentation by Organized and Unorganized Sector on the Basis of Value in Percentage, 2006-2011
Figure 12: India Womenswear Market Segmentation by Organized and Unorganized on the Basis of Value in INR Million, 2006-2011
Figure 13: India Womenswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Value in Percentage, 2006-2011
Figure 14: India Womenswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Volume in Percentage, 2006-2011
Figure 15: Average Selling Price of Low, Economy, Medium, Premium and Super Premium Women’s Innerwear Category on the Basis of Volume in Percentage, 2006-2011
Figure 16: Market Share of Major Players in India Innerwear Market in Percentage, 2011
Figure 17: India Innerwear Market Future Projections by Menswear and Womenswear Value Sales in INR Million, 2012-2015
Figure 18: India Innerwear Market Future Projections by Organized and Unorganized Menswear in Value Sales in INR Million, 2012-2015
Figure 19: India Innerwear Market Future Projections by Organized and Unorganized Womenswear in Value Sales in INR Million, 2012-2015
Figure 20: India Innerwear Revenue of Rupa & Co. in INR Million and Volume Sales of Rupa & Co. in Million, FY’2006-FY’2011
Figure 21: Regional Wise Sales breakup of Rupa & Co. in Percentage, FY’2011
Figure 22: India Innerwear Revenue of Page Industry in INR Million, FY’2006-FY’2011
Figure 23: India Innerwear Revenue of Maxwell Industry in INR Million, FY’2006-FY’2011
Figure 24: Hosiery Revenue and Sales by Value in INR Million, by Volume in Boxes of Maxwell Industries, FY’2006-FY’2011
Figure 25: India Innerwear Revenue of Lovable Lingerie in INR Million, FY’2006-FY’2011
Figure 26: India Male and Female Population, in Million, 2006-2015
Figure 27: India Working Women Population, in Million, 2006-2015
Figure 28: India Personal Disposable Income, in INR Million, 2006-2015
Figure 29: Number of Households in Thousands in India, 2009-2012
Figure 30: Income Distribution among Households in thousands in India, 2009-2012
Figure 31: India Consumer Expenditure on Clothing, in INR Million, 2006-2015
Figure 1: India Innerwear Market Size by Value in INR Million and Volume in Million, 2006-2011
Figure 2: Innerwear Market Segmentation by Menswear and Womenswear on the Basis of Value in Percentage, 2006-2011
Figure 3: India Innerwear Market Segmentation by Menswear and Womenswear on the Basis of Value in INR Million, 2006-2011
Figure 4: India Innerwear Market Segmentation by Menswear and Womenswear on the Basis of Volume in Percentage, 2006-2011
Figure 5: India Innerwear Market Segmentation by Menswear and Womenswear on the Basis of Volume in Million, 2006-2011
Figure 6: India Menswear Market Segmentation by Organized and Unorganized Sector on the Basis of Value in Percentage, 2006-2011
Figure 7: India Menswear Market Segmentation by Organized and Unorganized on the Basis of Value in INR Million, 2006-2011
Figure 8: India Menswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Value in Percentage, 2006-2011
Figure 9: India Menswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Volume in Percentage, 2006-2011
Figure 10: Average Selling Price of Low, Economy, Medium, Premium and Super Premium Men’s Innerwear Category on the Basis of Volume in Percentage, 2006-2011
Figure 11: India Women’s wear Market Segmentation by Organized and Unorganized Sector on the Basis of Value in Percentage, 2006-2011
Figure 12: India Womenswear Market Segmentation by Organized and Unorganized on the Basis of Value in INR Million, 2006-2011
Figure 13: India Womenswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Value in Percentage, 2006-2011
Figure 14: India Womenswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Volume in Percentage, 2006-2011
Figure 15: Average Selling Price of Low, Economy, Medium, Premium and Super Premium Women’s Innerwear Category on the Basis of Volume in Percentage, 2006-2011
Figure 16: Market Share of Major Players in India Innerwear Market in Percentage, 2011
Figure 17: India Innerwear Market Future Projections by Menswear and Womenswear Value Sales in INR Million, 2012-2015
Figure 18: India Innerwear Market Future Projections by Organized and Unorganized Menswear in Value Sales in INR Million, 2012-2015
Figure 19: India Innerwear Market Future Projections by Organized and Unorganized Womenswear in Value Sales in INR Million, 2012-2015
Figure 20: India Innerwear Revenue of Rupa & Co. in INR Million and Volume Sales of Rupa & Co. in Million, FY’2006-FY’2011
Figure 21: Regional Wise Sales breakup of Rupa & Co. in Percentage, FY’2011
Figure 22: India Innerwear Revenue of Page Industry in INR Million, FY’2006-FY’2011
Figure 23: India Innerwear Revenue of Maxwell Industry in INR Million, FY’2006-FY’2011
Figure 24: Hosiery Revenue and Sales by Value in INR Million, by Volume in Boxes of Maxwell Industries, FY’2006-FY’2011
Figure 25: India Innerwear Revenue of Lovable Lingerie in INR Million, FY’2006-FY’2011
Figure 26: India Male and Female Population, in Million, 2006-2015
Figure 27: India Working Women Population, in Million, 2006-2015
Figure 28: India Personal Disposable Income, in INR Million, 2006-2015
Figure 29: Number of Households in Thousands in India, 2009-2012
Figure 30: Income Distribution among Households in thousands in India, 2009-2012
Figure 31: India Consumer Expenditure on Clothing, in INR Million, 2006-2015
LIST OF TABLES
Table 1: India Menswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Value in INR Million, 2006-2011
Table 2: India Menswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Volume in Million, 2006-2011
Table 3: India Womenswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Value in INR Million, 2006-2011
Table 4: India Womenswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Volume in Million, 2006-2011
Table 5: Market Share of Major Players in India Innerwear Market on the Basis of Revenue in INR Million, 2011
Table 6: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the India Innerwear Market
Table 7: India Menswear Market Future Projections by Low, Economy, Medium, Premium, Super Premium Product Category Value Sales in INR Million, 2012-2015
Table 8: India Menswear Market Future Projections by Low, Economy, Medium, Premium, Super Premium Product Category Volume Sales in Million, 2012-2015
Table 9: India Womenswear Market Future Projections by Low, Economy, Medium, Premium, Super Premium Product Category Value Sales in INR Million, 2012-2015
Table 10: India Womenswear Market Future Projections by Low, Economy, Medium, Premium, Super Premium Product Category Volume Sales in Million, 2012-2015
Table 11: Average Selling Price of Low, Economy, Medium, Premium and Super Premium Men’s and Women’s Innerwear Category on the Basis of Volume in Percentage, 2012-2015
Table 12: Number of Product Produced by Page Industries in Million, FY’2010 and FY’2011
Table 13: Correlation Matrix of the Indian Innerwear Industry
Table 14: Regression Coefficients Output of the Indian Innerwear Industry
Table 1: India Menswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Value in INR Million, 2006-2011
Table 2: India Menswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Volume in Million, 2006-2011
Table 3: India Womenswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Value in INR Million, 2006-2011
Table 4: India Womenswear Market Segmentation by Low, Economy, Medium, Premium and Super Premium Category on the Basis of Volume in Million, 2006-2011
Table 5: Market Share of Major Players in India Innerwear Market on the Basis of Revenue in INR Million, 2011
Table 6: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the India Innerwear Market
Table 7: India Menswear Market Future Projections by Low, Economy, Medium, Premium, Super Premium Product Category Value Sales in INR Million, 2012-2015
Table 8: India Menswear Market Future Projections by Low, Economy, Medium, Premium, Super Premium Product Category Volume Sales in Million, 2012-2015
Table 9: India Womenswear Market Future Projections by Low, Economy, Medium, Premium, Super Premium Product Category Value Sales in INR Million, 2012-2015
Table 10: India Womenswear Market Future Projections by Low, Economy, Medium, Premium, Super Premium Product Category Volume Sales in Million, 2012-2015
Table 11: Average Selling Price of Low, Economy, Medium, Premium and Super Premium Men’s and Women’s Innerwear Category on the Basis of Volume in Percentage, 2012-2015
Table 12: Number of Product Produced by Page Industries in Million, FY’2010 and FY’2011
Table 13: Correlation Matrix of the Indian Innerwear Industry
Table 14: Regression Coefficients Output of the Indian Innerwear Industry
