Fast Track: US Retail Sales in Six Performance Apparel Sectors
According to data published by Leisure Trends Group, a USA-based market research company, US retail sales fell in four out of seven sports sectors in 2009—namely athletic apparel, outdoor, paddle sports and scuba diving. However, sales rose in the running and snow sports1 sectors. The seventh sector monitored by Leisure Trends Group is that of cycling but the company did not start producing data for this sector until May 2009.
In the athletic apparel sector sales fell by 2%, in the outdoor sector by 4%, in the scuba diving sector by 4% and in the paddle sports sector by 7%. The only increases were in the running sector, where sales rose by 6%, and in the snow sports sector2, where they increased by 4%.
During the first four months of 2010, however, there was a significant turnaround as total retail sales increased sharply in all of the sectors covered by Leisure Trends Group apart from the scuba diving sector, where sales were down by 2%.
In the running sector, total retail sales rose by 16% as apparel sales within the sector rose by 10%. In the athletic apparel sector, total retail sales rose by 14%. In the paddle sports sector, total retail sales increased by 10% as apparel sales rose by 9%. And in the outdoor sector total retail sales were up by 10% as apparel sales increased by 6%.
In the athletic apparel sector sales fell by 2%, in the outdoor sector by 4%, in the scuba diving sector by 4% and in the paddle sports sector by 7%. The only increases were in the running sector, where sales rose by 6%, and in the snow sports sector2, where they increased by 4%.
During the first four months of 2010, however, there was a significant turnaround as total retail sales increased sharply in all of the sectors covered by Leisure Trends Group apart from the scuba diving sector, where sales were down by 2%.
In the running sector, total retail sales rose by 16% as apparel sales within the sector rose by 10%. In the athletic apparel sector, total retail sales rose by 14%. In the paddle sports sector, total retail sales increased by 10% as apparel sales rose by 9%. And in the outdoor sector total retail sales were up by 10% as apparel sales increased by 6%.
INTRODUCTION
Coverag
GENERAL TRENDS IN 2009
ATHLETIC APPAREL SECTOR
Accessories
Innerwear
Athletic apparel
Licensed apparel
Outerwear
OUTDOOR SECTOR
Footwear
Apparel
PADDLE SPORTS SECTOR
Apparel
RUNNING SECTOR
Base layers
Outerwear
Sportswear
SCUBA DIVING SECTOR
Diving apparel
Diving suits
SNOW SPORTS SECTOR
Snowboard apparel
Alpine apparel
Other apparel
OUTLOOK
Coverag
GENERAL TRENDS IN 2009
ATHLETIC APPAREL SECTOR
Accessories
Innerwear
Athletic apparel
Licensed apparel
Outerwear
OUTDOOR SECTOR
Footwear
Apparel
PADDLE SPORTS SECTOR
Apparel
RUNNING SECTOR
Base layers
Outerwear
Sportswear
SCUBA DIVING SECTOR
Diving apparel
Diving suits
SNOW SPORTS SECTOR
Snowboard apparel
Alpine apparel
Other apparel
OUTLOOK
LIST OF FIGURES
Figure 1: USA breakdown of retail sales in six sports sectors, 2009
Figure 2: USA breakdown of apparel retail sales in six sports sectors, 2009
Figure 1: USA breakdown of retail sales in six sports sectors, 2009
Figure 2: USA breakdown of apparel retail sales in six sports sectors, 2009