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Fast Track: US Retail Sales in Six Performance Apparel Sectors

July 2010 | 9 pages | ID: F7CD063078CEN
Textiles Intelligence Ltd

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According to data published by Leisure Trends Group, a USA-based market research company, US retail sales fell in four out of seven sports sectors in 2009—namely athletic apparel, outdoor, paddle sports and scuba diving. However, sales rose in the running and snow sports1 sectors. The seventh sector monitored by Leisure Trends Group is that of cycling but the company did not start producing data for this sector until May 2009.

In the athletic apparel sector sales fell by 2%, in the outdoor sector by 4%, in the scuba diving sector by 4% and in the paddle sports sector by 7%. The only increases were in the running sector, where sales rose by 6%, and in the snow sports sector2, where they increased by 4%.

During the first four months of 2010, however, there was a significant turnaround as total retail sales increased sharply in all of the sectors covered by Leisure Trends Group apart from the scuba diving sector, where sales were down by 2%.

In the running sector, total retail sales rose by 16% as apparel sales within the sector rose by 10%. In the athletic apparel sector, total retail sales rose by 14%. In the paddle sports sector, total retail sales increased by 10% as apparel sales rose by 9%. And in the outdoor sector total retail sales were up by 10% as apparel sales increased by 6%.
INTRODUCTION

Coverag

GENERAL TRENDS IN 2009

ATHLETIC APPAREL SECTOR

Accessories
Innerwear
Athletic apparel
Licensed apparel
Outerwear

OUTDOOR SECTOR

Footwear
Apparel

PADDLE SPORTS SECTOR

Apparel

RUNNING SECTOR

Base layers
Outerwear
Sportswear

SCUBA DIVING SECTOR

Diving apparel
Diving suits

SNOW SPORTS SECTOR

Snowboard apparel
Alpine apparel
Other apparel

OUTLOOK

LIST OF FIGURES

Figure 1: USA breakdown of retail sales in six sports sectors, 2009
Figure 2: USA breakdown of apparel retail sales in six sports sectors, 2009


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