- The report contains detailed information about Columbia Sportswear Company that gives an unrivalled in-depth knowledge about internal business-environment of the company: data about the owners, senior executives, locations, subsidiaries, markets, products, and company history.
- Another part of the report is a SWOT-analysis carried out for Columbia Sportswear Company. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.
- The Columbia Sportswear Company financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. This sort of company's information will assist and strengthen your company’s decision-making processes.
- In the part that describes Columbia Sportswear Company competitors and the industry in whole, the information about company's financial ratios is compared to those of its competitors and to the industry. The unique analysis of the market and company’s competitors along with detailed information about the internal and external factors affecting the relevant industry will help to manage your business environment. Your company’s business and sales activities will be boosted by gaining an insight into your competitors’ businesses.
- Also the report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. Such information creates your awareness about principal trends of Columbia Sportswear Company business.
About Columbia Sportswear Company
Columbia Sportswear Company engages in the design, sourcing, marketing, and distribution of active outdoor apparel, footwear, accessories and equipment. In addition to Columbia Sportswear brand, the company also designs, develops, markets, and distributes active outdoor apparel, footwear, accessories and equipment under the Mountain Hardwear, Sorel, Montrail, and Pacific Trail brands.
The company categorizes its merchandise in four principal categories: sportswear, outerwear, footwear and related accessories and equipment. In 2009, the companys products were sold in approximately 100 countries.
The company provides apparel, footwear, accessories and equipment for use in a range of outdoor activities by men, women and youth. Its products serve a range of consumers, including mountain climbers, winter outdoor enthusiasts, hunting and fishing enthusiasts, trail runners, and outdoor-inspired consumers. The company also markets licensed collegiate apparel and accessories under Columbia brand.
The company develops and manages merchandise in four principal categories: sportswear, outerwear, footwear, and accessories and equipment.
The company designs, develops, markets and distributes sportswear products for men, women, and for youth under its Columbia and Mountain Hardwear brands. The companys sportswear products incorporate various fabrication and construction technologies that protect consumers from the outdoor elements. Its sportswear products are designed to be worn as a layering system with its outerwear and footwear products during fall and winter outdoor activities, or individually during milder weather commonly encountered in spring and summer outdoor activities such as hiking, trekking, fishing, golfing, adventure travel and water-sports. Mountain Hardwear-branded sportswear consists primarily of performance styles designed for backpacking, rock climbing and adventure sports. The companys Columbia and Mountain Hardwear sportswear product assortments also include casual styles designed to appeal to a consumer base.
The company designs, develops, markets, and distributes outerwear products for men and women under Columbia, Mountain Hardwear and Sorel brands and for youth under Columbia and Mountain Hardwear brands. Outerwear is designed to protect the wearer from the harsher inclement weather encountered in fall and winter outdoor activities, such as skiing, snowboarding, hiking, hunting, fishing and adventure travel.
The company designs, develops, markets, and distributes footwear products for men and women under Columbia, Sorel, Montrail, and Pacific Trail brands and for youth under Columbia and Sorel brands. Footwear products address the needs of outdoor consumers who participate in activities that typically involve challenging or unusual terrain and require cushioning and traction features. Footwear products include lightweight hiking and trekking boots, trail running shoes, rugged cold weather boots for activities on snow and ice, sandals for use in amphibious activities, and casual shoes for everyday use.
Accessories and Equipment
The company designs, develops, markets, and distributes a line of Columbia-branded accessories and equipment, including bags, packs, headwear, scarves and gloves. It also designs, develops, markets, and distributes a line of Mountain Hardwear accessories and equipment that includes tents, sleeping systems, backpacks, headwear and gloves. These products are designed for mountaineering, ultralight backpacking and camping.
The company licenses Columbia and Pacific Trail trademarks across a range of product categories that complement its offerings. In 2009, the company licensed Columbia and Pacific Trail trademarks through 15 licensees in 14 product categories, including, among others, apparel, footwear, socks, performance base layer, leather outerwear and accessories, camping gear, eyewear, home furnishings, watches and bicycles.
Sales and Distribution
The company sells products through a mix of wholesale distribution channels, independent distributors, own retail channels, and licensees.
United States: The company sells products in the United States to wholesale customers and through own retail channels. It sells directly to approximately 3,600 wholesale customers in the United States. As of December 31, 2009, the company operated 39 outlet retail stores and 6 branded retail stores in various locations in the United States and two ecommerce websites, one for Columbia brand and one for Sorel brand.
EMEA: The company sells products in EMEA segment to wholesale customers, to independent distributors and through own retail stores. It sells directly to approximately 4,800 wholesale customers in EMEA segment. The company also sells to approximately 15 independent distributors in EMEA segment that sell to approximately 800 wholesale customers in locations throughout the EMEA region, including Russia, portions of Europe, the Middle East and Africa. As of December 31, 2009, the company operated 7 outlet retail stores and 3 branded retail stores in various locations in Western Europe.
LAAP: The company sells products in LAAP segment to wholesale customers, independent distributors, through own retail stores and to franchisees. It sells directly to approximately 200 wholesale customers in LAAP segment. The company also sells to approximately 13 independent distributors in LAAP segment that sell to approximately 1,300 wholesale customers in locations throughout the LAAP region, including Australia, New Zealand, Latin America and Asia. As of December 31, 2009, the company operated 47 branded retail stores and 13 outlet retail stores in Japan and Korea within LAAP segment. The company also sells Columbia, Mountain Hardwear, Sorel and Montrail products through ecommerce websites in Japan and Korea.
The company sells products in Canada to wholesale customers and through own retail stores. It sells directly to approximately 1,300 wholesale customers in Canada. As of December 31, 2009, the company operated two outlet retail stores in Canada.
Columbia Sportswear Company was founded in 1938.
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1. COLUMBIA SPORTSWEAR COMPANY COMPANY PROFILE
1.1. Key facts
1.2. Financial Performance
1.3. Key Executives
1.4. Ownership and Major Holders
1.5. Company History
2. COLUMBIA SPORTSWEAR COMPANY BUSINESS OVERVIEW
2.1. Business Description
2.2. Major Products and Services
2.3. Markets and Sales Activities
2.4. Locations, Subsidiaries, Operating Units
3. COLUMBIA SPORTSWEAR COMPANY SWOT ANALYSIS
4. COLUMBIA SPORTSWEAR COMPANY FINANCIAL ANALYSIS
4.1. Financial Statements
4.1.1. Income Statement
4.1.2. Balance Sheet
4.1.3. Cash Flow
4.2. Financial Ratios
4.2.2. Margin Analysis
4.2.3. Asset Turnover
4.2.4. Credit Ratios
4.2.5. Long-Term Solvency
4.2.6. Growth Over Prior Year
4.2.7. Financial Ratios Charts
4.3. Stock Market Snapshot
5. COLUMBIA SPORTSWEAR COMPANY COMPETITORS AND INDUSTRY ANALYSIS
5.1. Columbia Sportswear Company Direct Competitors
5.2. Comparison of Columbia Sportswear Company and Direct Competitors Financial Ratios
5.3. Comparison of Columbia Sportswear Company and Direct Competitors Stock Charts
5.4. Columbia Sportswear Company Industry Analysis
5.4.1. Clothing, Textiles and Accessories Industry Snapshot
5.4.2. Columbia Sportswear Company Industry Position Analysis
6. COLUMBIA SPORTSWEAR COMPANY NEWS & EVENTS
6.1. News & PR Activity Analysis
6.2. IR Corporate News
6.3. Marketing News
6.4. Corporate Events
7. COLUMBIA SPORTSWEAR COMPANY EXPERTS REVIEW1
7.1. Experts Opinion
7.2. Experts Estimates
8. COLUMBIA SPORTSWEAR COMPANY ENHANCED SWOT ANALYSIS2
9. UNITED STATES PESTEL ANALYSIS2
9.1. Political Factors
9.2. Economic Factors
9.3. Social Factors
9.4. Technological Factors
9.5. Environmental Factors
9.6. Legal Factors
10. COLUMBIA SPORTSWEAR COMPANY IFE, EFE, IE MATRICES2
10.1. Internal Factor Evaluation Matrix
10.2. External Factor Evaluation Matrix
10.3. Internal External Matrix
11. COLUMBIA SPORTSWEAR COMPANY PORTER FIVE FORCES ANALYSIS2
12. COLUMBIA SPORTSWEAR COMPANY VRIO ANALYSIS2
APPENDIX: RATIO DEFINITIONS
LIST OF TABLES
Columbia Sportswear Company Key Facts
Income Statement Key Figures
Balance Sheet Key Figures
Cash Flow Statement Key Figures
Financial Performance Abbreviation Guide
Columbia Sportswear Company Key Executives
Key Executives Biographies1
Key Executives Compensations1
Columbia Sportswear Company Major Shareholders
Columbia Sportswear Company History
Columbia Sportswear Company Products
Revenues by Segment
Revenues by Region
Columbia Sportswear Company Offices and Representations
Columbia Sportswear Company SWOT Analysis
Yearly Income Statement Including Trends
Income Statement Latest 4 Quarters Including Trends
Yearly Balance Sheet Including Trends
Balance Sheet Latest 4 Quarters Including Trends
Yearly Cash Flow Including Trends
Cash Flow Latest 4 Quarters Including Trends
Columbia Sportswear Company Profitability Ratios
Margin Analysis Ratios
Asset Turnover Ratios
Long-Term Solvency Ratios
Financial Ratios Growth Over Prior Year
Columbia Sportswear Company Capital Market Snapshot
Columbia Sportswear Company Direct Competitors Key Facts
Direct Competitors Profitability Ratios
Direct Competitors Margin Analysis Ratios
Direct Competitors Asset Turnover Ratios
Direct Competitors Credit Ratios
Direct Competitors Long-Term Solvency Ratios
Clothing, Textiles and Accessories Industry Statistics
Columbia Sportswear Company Industry Position
Company vs. Industry Income Statement Analysis
Company vs. Industry Balance Sheet Analysis
Company vs. Industry Cash Flow Analysis
Company vs. Industry Ratios Comparison
Columbia Sportswear Company Consensus Recommendations1
Analyst Recommendation Summary1
Price Target Summary1
Experts Recommendation Trends1
Revenue Estimates Analysis1
Earnings Estimates Analysis1
Revenue Estimates Trend1
Earnings Estimates Trend1
LIST OF FIGURES
Columbia Sportswear Company Annual Revenues in Comparison with Cost of Goods Sold and Gross Profit
Profit Margin Chart
Operating Margin Chart
Return on Equity (ROE) Chart
Return on Assets (ROA) Chart
Debt to Equity Chart
Current Ratio Chart
Columbia Sportswear Company 1-year Stock Charts
Columbia Sportswear Company 5-year Stock Charts
Columbia Sportswear Company vs. Main Indexes 1-year Stock Chart
Columbia Sportswear Company vs. Direct Competitors 1-year Stock Charts
Columbia Sportswear Company Article Density Chart
1 – Data availability depends on company’s security policy.
2 – These sections are available only when you purchase a report with appropriate additional types of analyses.
The complete financial data is available for publicly traded companies.
Enhanced SWOT Analysis
Enhanced SWOT is a 3×3 grid that arranges strengths, weaknesses, opportunities and threats into one scheme:
- How to use the strengths to take advantage of the opportunities?
- How to use the strengths to reduce likelihood and impact of the threats?
- How to overcome the weaknesses that obstruct taking advantage of the opportunities?
- How to overcome the weaknesses that can make the threats a reality?
Upon answering these questions a company can develop a project plan to improve its business performance.
PESTEL (also termed as PESTLE) is an ideal tool to strategically analyze what influence different outside factors – political, economic, sociocultural, technological, environmental and legal – exert on a business to later chart its long term targets.
Being part of the external analysis when carrying out a strategic assessment or performing a market study, PESTEL gives an overview of diverse macro-environmental factors that any company should thoughtfully consider. By perceiving these outside environments, businesses can maximally benefit from the opportunities while minimizing the threats to the organization.
Key Factors Examined by PESTEL Analysis:
- Political – What opportunities and pressures are brought by political bodies and what is the degree of public regulations’ impact on the business?
- Economic – What economic policies, trends and structures are expected to affect the organization, what is this influence’s degree?
- Sociological – What cultural and societal aspects will work upon the demand for the business’s products and operations?
- Technological – What impact do the technological aspects, innovations, incentives and barriers have on the organization?
- Environmental – What environmental and ecological facets, both locally and farther afield, are likely to predetermine the business?
- Legal – What laws and legislation will exert influence on the style the business is carried out?
IFE, EFE, IE Matrices
The Internal Factor Evaluation matrix (IFE matrix) is a strategic management tool helping audit or evaluate major weaknesses and strengths in a business’s functional areas. In addition, IFE matrix serves as a basis for identifying and assessing relationships amongst those areas. The IFE matrix is utilised in strategy formulation.
The External Factor Evaluation matrix (EFE matrix) is a tool of strategic management that is typically utilised to assess current market conditions. It is an ideal instrument for visualising and prioritising the threats and opportunities a firm is facing.
The essential difference between the above mentioned matrices lies in the type of factors incorporated in the model; whilst the latter is engaged in internal factors, the former deals exceptionally with external factors – those exposed to social, political, economic, legal, etc. external forces.
Being a continuation of the EFE matrix and IFE matrix models, the Internal External matrix (IE matrix) rests upon an investigation of external and internal business factors integrated into one suggestive model.
Porter Five Forces Analysis
The Porter’s five forces analysis studies the industry of operation and helps the company find new sources of competitive advantage. The analysis surveys an industry through five major questions:
- What composes a threat of substitute products and services?
- Is there a threat of new competitors entering the market?
- What is the intensity of competitive rivalry?
- How big is the bargaining power of buyers?
- How significant is the bargaining power of suppliers?
VRIO stands for Value, Rarity, Imitability, Organization. This analysis helps to evaluate all company’s resources and capabilities and bring them together into one aggregate table that includes:
- Tangible resources
- Intangible resources
- Innovation and Creativity
- Organizational capabilities
The result of the analysis gives a clear picture of company’s competitive and economic implications, answering the questions if the resources mentioned above are:
- Costly to imitate?
- Organized properly?