Cofra Holding AG in Apparel (World)

July 2012 | 35 pages | ID: C0E3936A89EEN
Euromonitor International Ltd

Abstracts

Cofra Holding AG through its C&A brand targets fashion-conscious consumers in Europe, Latin America and China. Its Latin American operations use celebrity endorsement and social media marketing to target younger, female consumers, whereas in Europe its image is more family-orientated. As a result, C&A lacks fashion credibility in its core markets. Despite opening new stores and investing in online sales, Cofra is still losing share to fast fashion rivals, but can it turn its fortunes around?

Euromonitor International’s Cofra Holding AG in Apparel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Apparel industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Clothing, Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Cofra Holding AG in Apparel (World)
Euromonitor International
July 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geography and Category Opportunities
Brand Strategy
Operations
Recommendations