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Footwear in Turkey

March 2020 | 20 pages | ID: FB019D31546EN
Euromonitor International Ltd

US$ 990.00

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Retail chains dedicated to sports footwear continued to perform well in Turkey in 2019. Such chains are benefiting not only from the increasing participation of local consumers in sports and fitness activities, but also from the growing popularity of athleisure wear in the country. In recent years, these trends have encouraged local footwear specialist retailers to invest heavily in multi- and mono-brand chains that exclusively sell sports footwear. Prominent examples include SuperStep (Eren Hol...

Euromonitor International's Footwear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Apparel and Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Specialist chains dedicated to sports footwear continue expanding in Turkey
Children’s footwear expected to remain the most dynamic category
Demand for higher quality branded footwear products set to continue rising
COMPETITIVE LANDSCAPE
Competitive pricing strategy helps Ziylan Ayakkabi increase its overall lead
Decathlon is showing strong growth
Footwear specialist retailers continue to embrace digital tools
Fallout from currency and debt crisis could lead to greater consolidation in footwear
CATEGORY DATA
Table 1 Sales of Footwear by Category: Volume 2014-2019
Table 2 Sales of Footwear by Category: Value 2014-2019
Table 3 Sales of Footwear by Category: % Volume Growth 2014-2019
Table 4 Sales of Footwear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Footwear: % Value 2015-2019
Table 6 LBN Brand Shares of Footwear: % Value 2016-2019
Table 7 Distribution of Footwear by Format: % Value 2014-2019
Table 8 Forecast Sales of Footwear by Category: Volume 2019-2024
Table 9 Forecast Sales of Footwear by Category: Value 2019-2024
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Price hikes temper overall expansion of apparel and footwear in Turkey
Digital technologies influence consumer behaviour and competitive strategies
Domestic firms continue to lead but are hardest hit by fallout from currency crisis
E-commerce channel continues to perform strongly
Positive outlook is contingent on macroeconomic conditions
MARKET DATA
Table 12 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 13 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 18 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
APPENDIX
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources


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