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Footwear in Denmark

March 2020 | 6 pages | ID: F8871391A8BEN
Euromonitor International Ltd

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As seen in sportswear, performance footwear is also showing the strongest value growth in footwear. This is attributed to the health and fitness trends seen, where an increasing number of Danish consumers are taking up sports and therefore require the correct apparel and footwear for their chosen activities. This has led to an increased demand for specialist footwear, such as running shoes, which is further supported by strong advertising and promotions such as from global brands such as Nike an...

Euromonitor International's Footwear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Apparel and Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Sporting activities and less formal fashions support growth in footwear
Internet retailers pose a notable threat to smaller footwear stores
Women remain most prolific purchasers of footwear, with scope to innovate in men’s styles
COMPETITIVE LANDSCAPE
Domestic player Ecco Sko A/S continues to lead thanks to high brand recognition and strong customer loyalty
Footwear remains fragmented, due to little interest from big fast fashion players
Internet retailing proves a fast-growing channel for footwear
CATEGORY DATA
Table 1 Sales of Footwear by Category: Volume 2014-2019
Table 2 Sales of Footwear by Category: Value 2014-2019
Table 3 Sales of Footwear by Category: % Volume Growth 2014-2019
Table 4 Sales of Footwear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Footwear: % Value 2015-2019
Table 6 LBN Brand Shares of Footwear: % Value 2016-2019
Table 7 Distribution of Footwear by Format: % Value 2014-2019
Table 8 Forecast Sales of Footwear by Category: Volume 2019-2024
Table 9 Forecast Sales of Footwear by Category: Value 2019-2024
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Moderate positive value growth over all categories, thanks to strong economy, the perfect storm of leading trends, and fierce competition from players
Sustainability, ethical apparel, and sporting activities are main trends driving growth
High competition keeps main top players in leading places and categories otherwise fragmented
Fast growing channel of internet retailing posing a real threat to smaller players
Trends seen and growing competition expected to continue over forecast period
MARKET DATA
Table 12 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 13 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 18 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources


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