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Retail Tissue in Turkey

March 2023 | 21 pages | ID: R755987FD5AEN
Euromonitor International Ltd

US$ 990.00

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In 2022, retail tissue saw much lower volume growth due to the adverse economic conditions and high inflation rates in the country. Consumers’ disposable incomes have been comprised leading to less frequent purchases of retail tissue products. In addition, many Turks had stocked up on products such as toilet paper and paper towels in 2021 when price promotions were available. Consumers were also eager to dispense with less essential products. Napkins, for example, saw volume sales decline as Tur...

Euromonitor International's Retail Tissue in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Tissue market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
RETAIL TISSUE IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail tissue sees drop in volume sales as household budgets fall
Average unit prices rise despite VAT tax abolishment
Private label share rises as consumers economise
PROSPECTS AND OPPORTUNITIES
Paper towels is expected to see highest growth
Packaging is projected to grow in importance
E-commerce growth potential lies ahead
CATEGORY DATA
Table 1 Retail Sales of Tissue by Category: Value 2017-2022
Table 2 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 5 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN TURKEY
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources


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