Retail Tissue in Sweden

Date: March 15, 2016
Pages: 26
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: RC962ACC689EN
Leaflet:

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The strong penetration of private label in retail tissue is indicative of the importance of price in this category in Sweden. Swedish households are particularly price-sensitive when it comes to retail tissue as they do not perceive a significant difference in quality between private label and branded products. This is all the more true thanks to the evident premiumisation being seen in private label. An example of this was the 2015 launch of ICA Vårt Finaste Toalettpapper (Our Finest Toilet...

Euromonitor International's Retail Tissue in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Facial Tissues, Kitchen Towels, Paper Tableware, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Tissue market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Tissue by Category: Value 2010-2015
  Table 2 Retail Sales of Tissue by Category: % Value Growth 2010-2015
  Table 3 Retail Sales of Toilet Paper by Wet vs Dry: % Value 2010-2015
  Table 4 NBO Company Shares of Retail Tissue: % Value 2011-2015
  Table 5 LBN Brand Shares of Retail Tissue: % Value 2012-2015
  Table 6 Forecast Retail Sales of Tissue by Category: Value 2015-2020
  Table 7 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020
Metsä Tissue Ab in Tissue and Hygiene (sweden)
Strategic Direction
Key Facts
  Summary 1 Metsä Tissue AB: Key Facts
  Summary 2 Metsä Tissue AB: Operational Indicators
Competitive Positioning
  Summary 3 Metsä Tissue AB: Competitive Position 2015
SCA Hygiene Products Ab in Tissue and Hygiene (sweden)
Strategic Direction
  Summary 4 SCA Hygiene Products AB: Key Facts
  Summary 5 SCA Hygiene Products AB: Operational Indicators
Competitive Positioning
  Summary 6 SCA Hygiene Products AB: Competitive Position 2015
Executive Summary
Maturity Slows Value Sales Growth
Population Growth Helps To Drive Volume Sales
Premiumisation at the Core of Private Label Trends
Grocery Retailers Hold Sway
Positive Outlook Despite Maturity
Key Trends and Developments
Premiumisation in Response To Saturation
Incontinence and the Internet
Volume Growth Dependent on Increases in the Population
Market Indicators
  Table 8 Birth Rates 2010-2015
  Table 9 Infant Population 2010-2015
  Table 10 Female Population by Age 2010-2015
  Table 11 Total Population by Age 2010-2015
  Table 12 Households 2010-2015
  Table 13 Forecast Infant Population 2015-2020
  Table 14 Forecast Female Population by Age 2015-2020
  Table 15 Forecast Total Population by Age 2015-2020
  Table 16 Forecast Households 2015-2020
Market Data
  Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
  Summary 7 Research Sources
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