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Retail Tissue in Nigeria

March 2023 | 21 pages | ID: R62CC81943DEN
Euromonitor International Ltd

US$ 990.00

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Retail tissue products, even toilet paper, continue to be of limited essentiality in Nigeria, and the category saw a decline in volume terms in 2022 as high inflation limited consumer spending power. Unit prices of retail tissue brands also increased due to significant rise in production costs, particularly as imported raw materials were impacted by a continuing depreciation of the local currency. Current value sales grew, however, particularly as a growing range of products at the lower-priced Euromonitor International's Retail Tissue in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Tissue market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
RETAIL TISSUE IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail tissue sales decline in volume in 2022 due to negative economic conditions
Retail tissue sees consolidation as Boulos Group acquires Banrut Rolls
Toilet paper performs best due to being most essential
PROSPECTS AND OPPORTUNITIES
Population growth will drive performance in retail tissue over the forecast period
Toilet paper remains immature in Nigeria, offering significant scope for growth
Niche categories of napkins, paper towels, boxed facial tissues and pocket handkerchiefs will benefit from an improving economy
CATEGORY DATA
Table 1 Retail Sales of Tissue by Category: Value 2017-2022
Table 2 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 5 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN NIGERIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources


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