Retail Tissue in Nigeria
Retail tissue in Nigeria suffered significantly in terms of volume sales in 2023, with deep declines resulting from the country’s struggling economy. Rising energy costs and high inflation, along with a weakened local currency substantially undermined consumer purchasing power, forcing Nigerians to rationalise their spending and focus on food and other essentials.
Euromonitor International's Retail Tissue in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retail Tissue in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail Tissue market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Retail Tissue in Nigeria
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
RETAIL TISSUE IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail tissue sees volume sales dip as high inflation limits consumer spending power
Toilet paper leads growth as the most familiar and affordable product area within retail tissue
Bel Impex consolidates its lead in 2023 while Hayat Kimya struggles
PROSPECTS AND OPPORTUNITIES
Retail tissue to bounce back as Nigeria’s economy recovers
Continued urbanisation will drive greater interest in convenient cleaning products
Toilet paper will drive development while niche segments benefit from rising incomes and awareness
CATEGORY DATA
Table 1 Retail Sales of Tissue by Category: Value 2018-2023
Table 2 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 5 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN NIGERIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2018-2023
Table 8 Infant Population 2018-2023
Table 9 Female Population by Age 2018-2023
Table 10 Total Population by Age 2018-2023
Table 11 Households 2018-2023
Table 12 Forecast Infant Population 2023-2028
Table 13 Forecast Female Population by Age 2023-2028
Table 14 Forecast Total Population by Age 2023-2028
Table 15 Forecast Households 2023-2028
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
Euromonitor International
March 2024
LIST OF CONTENTS AND TABLES
RETAIL TISSUE IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail tissue sees volume sales dip as high inflation limits consumer spending power
Toilet paper leads growth as the most familiar and affordable product area within retail tissue
Bel Impex consolidates its lead in 2023 while Hayat Kimya struggles
PROSPECTS AND OPPORTUNITIES
Retail tissue to bounce back as Nigeria’s economy recovers
Continued urbanisation will drive greater interest in convenient cleaning products
Toilet paper will drive development while niche segments benefit from rising incomes and awareness
CATEGORY DATA
Table 1 Retail Sales of Tissue by Category: Value 2018-2023
Table 2 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 4 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 5 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN NIGERIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2018-2023
Table 8 Infant Population 2018-2023
Table 9 Female Population by Age 2018-2023
Table 10 Total Population by Age 2018-2023
Table 11 Households 2018-2023
Table 12 Forecast Infant Population 2023-2028
Table 13 Forecast Female Population by Age 2023-2028
Table 14 Forecast Total Population by Age 2023-2028
Table 15 Forecast Households 2023-2028
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources