Retail Tissue in Morocco

Date: March 3, 2017
Pages: 21
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R2AD4E7AF01EN
Leaflet:

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Retail tissue recorded a positive performance in Morocco in 2016, increasing by 8% in current terms. Strong growth was mainly due to increasing product diversity and availability, especially with continuous expansion in terms of points of sale and strong new launches, such as Bissu from Miripa SARL, and extensions of existing brands, such as within napkins for Lilas and within boxed facial tissues for the brand Yes from Sipat.

Euromonitor International's Retail Tissue in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Tissue market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Tissue by Category: Value 2011-2016
  Table 2 Retail Sales of Tissue by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Retail Tissue: % Value 2012-2016
  Table 4 LBN Brand Shares of Retail Tissue: % Value 2013-2016
  Table 5 Forecast Retail Sales of Tissue by Category: Value 2016-2021
  Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2016-2021
Brior SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
  Summary 1 Brior SA: Key Facts
  Summary 2 Brior SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Brior SA: Competitive Position 2016
Executive Summary
Tissue and Hygiene Records A Positive Performance in 2016
Innovation and Availability Are the Key Trends
Strong Movement Towards Domestic Establishment of International Players
Distribution of Tissue and Hygiene Products Remains Unbalanced Among Channels
Strong Growth Expected Over the Forecast Period
Key Trends and Developments
Moroccan Market Represents An Attractive Destination for Many Multinationals
Afh Tissue and Hygiene Is Becoming Personalised and More Attractive
Communication Campaigns Are Resulting in A General Rise in Demand
Market Indicators
  Table 7 Birth Rates 2011-2016
  Table 8 Infant Population 2011-2016
  Table 9 Female Population by Age 2011-2016
  Table 10 Total Population by Age 2011-2016
  Table 11 Households 2011-2016
  Table 12 Forecast Infant Population 2016-2021
  Table 13 Forecast Female Population by Age 2016-2021
  Table 14 Forecast Total Population by Age 2016-2021
  Table 15 Forecast Households 2016-2021
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
  Summary 4 Research Sources
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