Retail Tissue in Kenya

Date: March 29, 2018
Pages: 14
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R7F25974E81EN
Leaflet:

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Brands are being required to disclose their sustainable efforts and show that their products do not have adverse effects on the environment. Tena toilet paper from Africa Cotton Industries Ltd, for example, is marketed as having 100% pure virgin material, excellent wet strength, perfect perforation and one-sided embossing. Also, brands have developed economy packs to suit different consumer spending levels.

Euromonitor International's Retail Tissue in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Tissue market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Innovations Occur in Toilet Paper Manufacturing
Premiumisation in Toilet Paper Is Driven by Middle-class Consumers
Boxed Facial Tissues Sales Are Boosted by An Increase in Vehicle Number
Competitive Landscape
Paper Towels Is Expected To Gain Sales Share
Local Firms Are Expanding Their Operations and Encouraging Sustainability
Production Costs Are Increasing
Category Data
  Table 1 Retail Sales of Tissue by Category: Value 2012-2017
  Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
  Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
  Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
  Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Executive Summary
Kenya Undergoes Massive Infrastructure Developments
There Is A Focus on Sustainable Production and Recycling
Competition Drives Sales
Supermarkets Leads Sales
A Positive Forecast Period Performance Is Anticipated
Market Indicators
  Table 7 Birth Rates 2012-2017
  Table 8 Infant Population 2012-2017
  Table 9 Female Population by Age 2012-2017
  Table 10 Total Population by Age 2012-2017
  Table 11 Households 2012-2017
  Table 12 Forecast Infant Population 2017-2022
  Table 13 Forecast Female Population by Age 2017-2022
  Table 14 Forecast Total Population by Age 2017-2022
  Table 15 Forecast Households 2017-2022
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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