Retail Tissue in Guatemala

Date: March 7, 2017
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: RE8ECB4C675EN
Leaflet:

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Retail tissue generated value sales of GTQ2.3 billion in 2016 as 9% growth was recorded in current terms. Toilet paper is the retail tissue product with the strongest penetration in Guatemala, accounting for 77% of value sales in the category in 2016. Annual per capita consumption of retail tissue is very low in Guatemala, with 3.5 kg per capita, much lower compared with countries in more developed regions such as North America, where per capita retail tissue consumption is 13.8 kg per annum. Th...

Euromonitor International's Retail Tissue in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retail Tissue market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Tissue by Category: Value 2010-2015
  Table 2 Retail Sales of Tissue by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Retail Tissue: % Value 2011-2015
  Table 4 LBN Brand Shares of Retail Tissue: % Value 2012-2015
  Table 5 Forecast Retail Sales of Tissue by Category: Value 2015-2020
  Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020
Kimberly-Clark Guatemala Ltda in Tissue and Hygiene (guatemala)
Strategic Direction
Key Facts
  Summary 1 Kimberly-Clark Guatemala Ltda: Key Facts
Competitive Positioning
  Summary 2 Kimberly-Clark Guatemala Ltda: Competitive Position 2016
Executive Summary
Strong Performance Recorded in Tissue and Hygiene in 2016
Informational Marketing Campaigns Represent Efforts To Boost the Use of Products
Two International Companies Continue To Dominate the Industry
Traditional and Modern Channel Retailers Cater To Different Consumer Groups
Tissue and Hygiene Expects To Register Healthy Growth
Market Indicators
  Table 7 Birth Rates 2010-2015
  Table 8 Infant Population 2010-2015
  Table 9 Female Population by Age 2010-2015
  Table 10 Total Population by Age 2010-2015
  Table 11 Households 2010-2015
  Table 12 Forecast Infant Population 2015-2020
  Table 13 Forecast Female Population by Age 2015-2020
  Table 14 Forecast Total Population by Age 2015-2020
  Table 15 Forecast Households 2015-2020
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
  Summary 3 Research Sources












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