Retail Tissue in Brazil

March 2023 | 24 pages | ID: R3D512130F7EN
Euromonitor International Ltd

Abstracts

Retail tissue recorded double-digit current value growth in 2022, driven in particular by the dynamic performance of toilet paper, which holds 86% retail value share in the category. As noted in other tissue and hygiene categories, players were forced to increase their prices during the year, although the growth rate of the average unit price was marginally lower compared to 2021. The inflated costs of cellulose and plastic resin were contributors to higher retail prices to consumers, along othe Euromonitor International's Retail Tissue in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail Tissue market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

RETAIL TISSUE IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong retail value performance driven by high inflation
Inflation boosts demand through discounters and warehouse clubs as consumers seek affordable options
Competitive landscape becomes increasingly concentrated
PROSPECTS AND OPPORTUNITIES
Premium product launches permeate the category
Further challenges in supply chain and logistics to influence retail tissue prices
Sustainability efforts should be increasingly relevant to tissue brands and consumers
CATEGORY DATA
Table 1 Retail Sales of Tissue by Category: Value 2017-2022
Table 2 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 5 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN BRAZIL
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources