Away-From-Home Tissue and Hygiene in Romania

Date: March 24, 2017
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A42CB3C2C9BEN
Leaflet:

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Away-from-home tissue and hygiene benefited from the positive development of HoReCa in the country as hotels, restaurants and cafés were the main places where away-from-home retail and tissue is consumed. Given the rising purchasing power, Romanians could afford to go out and travel more. However, category growth was slowed by the smoking ban in place since January 2016, resulting in lower sales in bars and restaurants.

Euromonitor International's Away-from-Home Tissue and Hygiene in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2011-2016
  Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2011-2016
  Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2016
  Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2011-2016
  Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2016
  Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
  Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Executive Summary
Tissue and Hygiene Value Sales Increase in 2016
Premium Products Are Becoming More Common
Romanians Choose the Brands They Admire
Modern Retailers Reign Supreme
Optimism for the Tissue and Hygiene Market
Key Trends and Developments
Romanian Consumers Are Becoming Increasingly Modern
Growth in A Favourable Economic Context
the Market Is Shaped by the Country's Demographic Peculiarities
Market Indicators
  Table 8 Birth Rates 2011-2016
  Table 9 Infant Population 2011-2016
  Table 10 Female Population by Age 2011-2016
  Table 11 Total Population by Age 2011-2016
  Table 12 Households 2011-2016
  Table 13 Forecast Infant Population 2016-2021
  Table 14 Forecast Female Population by Age 2016-2021
  Table 15 Forecast Total Population by Age 2016-2021
  Table 16 Forecast Households 2016-2021
Market Data
  Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
  Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
  Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
  Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
  Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
  Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
  Summary 1 Research Sources












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