Away-From-Home Tissue and Hygiene in Germany

March 2024 | 20 pages | ID: A97651F6199EN
Euromonitor International Ltd

Abstracts

The pandemic brought particular challenges to away-from-home tissue and hygiene in Germany as businesses, restaurants and hospitality sectors were forced to remain closed and limited in terms of operating over an extended period. A tentative revival did not emerge until the second half of 2022, following the reopening of restaurants and businesses and the return to travel – activities that were felt more predominantly the following year. Volumes of both away-from-home tissue and away-from-home h...

Euromonitor International's Away-from-Home Tissue and Hygiene in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Away-From-Home Tissue and Hygiene in Germany
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

AWAY-FROM-HOME TISSUE AND HYGIENE IN GERMANY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Further strong growth for away-from-home tissue and hygiene in 2023
AFH toilet paper remains most popular product for away-from-home tissue in Germany
Growing concerns over sustainability poses potential threat to away-from-home tissue
PROSPECTS AND OPPORTUNITIES
Away-from-home tissue set to be further driven by lifestyle habits
Ageing population to continue driving demand for away-from-home hygiene
Need for sustainable solutions will bring opportunities and challenges
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN GERMANY
EXECUTIVE SUMMARY
Tissue and hygiene in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2018-2023
Table 9 Infant Population 2018-2023
Table 10 Female Population by Age 2018-2023
Table 11 Total Population by Age 2018-2023
Table 12 Households 2018-2023
Table 13 Forecast Infant Population 2023-2028
Table 14 Forecast Female Population by Age 2023-2028
Table 15 Forecast Total Population by Age 2023-2028
Table 16 Forecast Households 2023-2028
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources