Away-From-Home Tissue and Hygiene in Germany
As 2021’s economic recovery fell short of expectations, due to extended lockdowns which lasted for almost the entire first half of the year, 2022 finally brought a generalised return to normalcy and travel for German consumers. The horeca channel was one of the most affected during the pandemic, as lockdowns forced many establishments to temporarily and, in some cases, permanently close. Also, as consumers spent more time at home and shifted to working from home, sales of away-from-home tissue a...
Euromonitor International's Away-from-Home Tissue and Hygiene in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Away-from-Home Tissue and Hygiene in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
AWAY-FROM-HOME TISSUE AND HYGIENE IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reopening of restaurants and return to travel revive AFH tissue and hygiene
Post-pandemic habits bring a heightened sense of hygiene
Raw materials and supply disruptions increase costs
PROSPECTS AND OPPORTUNITIES
Alternatives pose a threat to AFH tissue and hygiene
Growth expected in the forecast period
Sustainability will be increasingly important in AFH tissue and hygiene
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN GERMANY
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2017-2022
Table 9 Infant Population 2017-2022
Table 10 Female Population by Age 2017-2022
Table 11 Total Population by Age 2017-2022
Table 12 Households 2017-2022
Table 13 Forecast Infant Population 2022-2027
Table 14 Forecast Female Population by Age 2022-2027
Table 15 Forecast Total Population by Age 2022-2027
Table 16 Forecast Households 2022-2027
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reopening of restaurants and return to travel revive AFH tissue and hygiene
Post-pandemic habits bring a heightened sense of hygiene
Raw materials and supply disruptions increase costs
PROSPECTS AND OPPORTUNITIES
Alternatives pose a threat to AFH tissue and hygiene
Growth expected in the forecast period
Sustainability will be increasingly important in AFH tissue and hygiene
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN GERMANY
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2017-2022
Table 9 Infant Population 2017-2022
Table 10 Female Population by Age 2017-2022
Table 11 Total Population by Age 2017-2022
Table 12 Households 2017-2022
Table 13 Forecast Infant Population 2022-2027
Table 14 Forecast Female Population by Age 2022-2027
Table 15 Forecast Total Population by Age 2022-2027
Table 16 Forecast Households 2022-2027
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources