Strategies of Samsung (1200 words)
Introduction:
Samsung is a multinational electronic company.
In order to expand its business, the company uses various strategies.
Product development is basic expansion strategy that is used by company.
Samsung employs product development as its key strategy for expansion.
According to this strategy, the company should provide attractive products to enhance its market share and growth.
This strategy is implemented by company by innovation in procedures of research and development.
With this expansion strategy, Samsung sees innovation as a main factor of success.
By this strategy, the company makes new products and services in market of mobiles and home appliances.
Continued...
Samsung is a multinational electronic company.
In order to expand its business, the company uses various strategies.
Product development is basic expansion strategy that is used by company.
Samsung employs product development as its key strategy for expansion.
According to this strategy, the company should provide attractive products to enhance its market share and growth.
This strategy is implemented by company by innovation in procedures of research and development.
With this expansion strategy, Samsung sees innovation as a main factor of success.
By this strategy, the company makes new products and services in market of mobiles and home appliances.
Continued...
Expansion Strategies
Product and merchandising strategy
Communicational strategy
E-tailing strategies
References
Product and merchandising strategy
Communicational strategy
E-tailing strategies
References
