Research Paper- Effect of development marketing on sales (3000 words)

May 2016 | 15 pages | ID: R35E14BE67CEN
Sadia Saeed

Abstracts

There is a relationship among marketing and growth of sales. The main objective of this paper is to investigate the effect of marketing on sales turnover in companies of Kuwait. Real Estate Company was selected for research purpose. The research is quantitative in nature as data was gathered from published material. The data was collected from annual report of a company. The data contained sales turnover of 6 years (2008-2013). Simple techniques were used to analysis of data. The investigator used the simple %age and regression model for the analysis of gathered data. The results of finding showed that sales promotions, advertising, direct selling and public relations has significant impact on sales growth of company. The method of correlation coefficient was utilized for investigating the relationship between the two variables. The end result reveals that there is significant relationship (r = 0.94) between marketing and sales performance of manufacturing company.

Contents

Abstract
Key words
Marketing, marketing mix, regression model, advertising, sales promotions and personal selling

BACKGROUND OF THE STUDY

Marketing
Marketing Tools
Public Relations
Personal Selling
Advertising
Direct marketing
Sales Promotions
Real Estate Industry and Marketing Communications
Purpose of the Study
Formulation of Hypothesis
Conceptual Frame Work
Methodology and data of the Study
4.1 Data
4.2 Methodology
Regression method for analysis

FINDINGS AND ANALYSIS

Hypothesis
Hypothesis
Hypothesis
Hypothesis

CONCLUSION AND RECOMMENDATIONS

REFERENCES