Company Study of Yanjing Beer, 2011
Beijing Yanjing Brewery Co., Ltd. is one of the largest brewing enterprises in China. It grasped a market share of 11.3% in the country in 2010, 45% in north China and above 85% in Beijing, producing and selling 5.03 million kl (including that of custodian enterprises), up 7.7% year-on-year, higher than the industry average 6.3%, ranking the eighth in the world.
Yanjing owned RMB15 billion worth of tangible assets in 2009, with trademark goodwill valued at RMB24.52 billion in 2010, including RMB3.69 billion of Liquan brand, RMB2.67 billion of Huiquan and RMB1.33 billion of Xuelu. It had 33,500 employees and a plot area of 3.89 million square meters, and 31 majority-owned subsidiaries (plants), including 23 breweries and 8 related and affiliated products manufacturers.
Yanjing owned RMB15 billion worth of tangible assets in 2009, with trademark goodwill valued at RMB24.52 billion in 2010, including RMB3.69 billion of Liquan brand, RMB2.67 billion of Huiquan and RMB1.33 billion of Xuelu. It had 33,500 employees and a plot area of 3.89 million square meters, and 31 majority-owned subsidiaries (plants), including 23 breweries and 8 related and affiliated products manufacturers.
1. PROFILE
2 OPERATION
3. OPERATION OF SUBSIDIARIES IN OTHER CITIES
4. STRATEGY
5 M&A
6. YANJING BEER PLANS TO BID FOR KINGWAY AND LAY OUT SOUTH CHINA AND SOUTHWEST CHINA
2 OPERATION
3. OPERATION OF SUBSIDIARIES IN OTHER CITIES
4. STRATEGY
5 M&A
6. YANJING BEER PLANS TO BID FOR KINGWAY AND LAY OUT SOUTH CHINA AND SOUTHWEST CHINA
SELECTED CHARTS
Operating Revenue and Net Income of Yanjing Beer, 2007-2011H1
Revenue of Beer per Ton and Growth Rate of Yanjing Beer, 2007-2011H1 (RMB， %)
Growth Rate of Sales Volume in Beijing, Guangdong and Sichuan of Yanjing Beer, 2011H1
Acquisition Project of Yanjing Beer, 2011
New and Completed Projects of Yanjing Beer, 2011-2012
Operating Revenue and Net Income of Yanjing Beer, 2007-2011H1
Revenue of Beer per Ton and Growth Rate of Yanjing Beer, 2007-2011H1 (RMB， %)
Growth Rate of Sales Volume in Beijing, Guangdong and Sichuan of Yanjing Beer, 2011H1
Acquisition Project of Yanjing Beer, 2011
New and Completed Projects of Yanjing Beer, 2011-2012
