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Digital Advertising Global Industry Guide 2015-2024

June 2020 | 303 pages | ID: D08BFD7C4EFEN
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Digital Advertising Global Industry Guide 2015-2024

SUMMARY

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the global digital advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

KEY HIGHLIGHTS
  • The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
  • Any currency conversions used in the creation of this report have been calculated using constant 2019 annual average exchange rates.
  • The global Digital advertising market had total revenues of $293,144.7m in 2019, representing a compound annual growth rate (CAGR) of 16.1% between 2015 and 2019.
  • The Mobile segment was the market's most lucrative in 2019, with total revenues of $181,618.2m, equivalent to 62% of the market's overall value.
  • Global digital advertising market growth has been fuelled by the development of internet infrastructure and increased ownership of smartphones, particularly in developing countries. In more developed countries, market growth has been the result of the clear benefits online ads offer in comparison to traditional advertising methods.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising industry
  • Leading company profiles reveal details of key digital advertising industry players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising industry with five year forecasts by both value and volume
REASONS TO BUY
  • What was the size of the global digital advertising industry by value in 2019?
  • What will be the size of the global digital advertising industry in 2024?
  • What factors are affecting the strength of competition in the global digital advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global digital advertising industry?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive Landscape

2 INTRODUCTION

2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions

3 GLOBAL DIGITAL ADVERTISING

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators

4 DIGITAL ADVERTISING IN ASIA-PACIFIC

4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis

5 DIGITAL ADVERTISING IN EUROPE

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators

6 DIGITAL ADVERTISING IN FRANCE

6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators

7 DIGITAL ADVERTISING IN GERMANY

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
7.6. Macroeconomic Indicators

8 DIGITAL ADVERTISING IN ITALY

8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
8.6. Macroeconomic Indicators

9 DIGITAL ADVERTISING IN JAPAN

9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
9.6. Macroeconomic Indicators

10 DIGITAL ADVERTISING IN AUSTRALIA

10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
10.6. Macroeconomic Indicators

11 DIGITAL ADVERTISING IN CANADA

11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis
11.6. Macroeconomic Indicators

12 DIGITAL ADVERTISING IN CHINA

12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
12.6. Macroeconomic Indicators

13 DIGITAL ADVERTISING IN THE NETHERLANDS

13.1. Market Overview
13.2. Market Data
13.3. Market Segmentation
13.4. Market outlook
13.5. Five forces analysis
13.6. Macroeconomic Indicators

14 DIGITAL ADVERTISING IN SPAIN

14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
14.6. Macroeconomic Indicators

15 DIGITAL ADVERTISING IN THE UNITED KINGDOM

15.1. Market Overview
15.2. Market Data
15.3. Market Segmentation
15.4. Market outlook
15.5. Five forces analysis
15.6. Macroeconomic Indicators

16 DIGITAL ADVERTISING IN THE UNITED STATES

16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
16.6. Macroeconomic Indicators

17 COMPANY PROFILES

17.1. Microsoft Corporation
17.2. Alphabet Inc
17.3. Amazon.com, Inc.
17.4. Baidu, Inc.
17.5. Facebook Inc.
17.6. Alibaba Group Holding Limited
17.7. Naver Corp
17.8. Beijing ByteDance Technology Co Ltd
17.9. Tencent Holdings Limited

18 APPENDIX

18.1. Methodology
18.2. About MarketLine

LIST OF TABLES

Table 1: Global digital advertising market value: $ million, 2015-19
Table 2: Global digital advertising market category segmentation: $ million, 2019
Table 3: Global digital advertising market geography segmentation: $ million, 2019
Table 4: Global digital advertising market value forecast: $ million, 2019-24
Table 5: Global size of population (million), 2015-19
Table 6: Global gdp (constant 2005 prices, $ billion), 2015-19
Table 7: Global gdp (current prices, $ billion), 2015-19
Table 8: Global inflation, 2015-19
Table 9: Global consumer price index (absolute), 2015-19
Table 10: Global exchange rate, 2015-19
Table 11: Asia-Pacific digital advertising market value: $ million, 2015-19
Table 12: Asia-Pacific digital advertising market category segmentation: $ million, 2019
Table 13: Asia-Pacific digital advertising market geography segmentation: $ million, 2019
Table 14: Asia-Pacific digital advertising market value forecast: $ million, 2019-24
Table 15: Europe digital advertising market value: $ million, 2015-19
Table 16: Europe digital advertising market category segmentation: $ million, 2019
Table 17: Europe digital advertising market geography segmentation: $ million, 2019
Table 18: Europe digital advertising market value forecast: $ million, 2019-24
Table 19: Europe size of population (million), 2015-19
Table 20: Europe gdp (constant 2005 prices, $ billion), 2015-19
Table 21: Europe gdp (current prices, $ billion), 2015-19
Table 22: Europe inflation, 2015-19
Table 23: Europe consumer price index (absolute), 2015-19
Table 24: Europe exchange rate, 2015-19
Table 25: France digital advertising market value: $ million, 2015-19
Table 26: France digital advertising market category segmentation: $ million, 2019
Table 27: France digital advertising market geography segmentation: $ million, 2019
Table 28: France digital advertising market value forecast: $ million, 2019-24
Table 29: France size of population (million), 2015-19
Table 30: France gdp (constant 2005 prices, $ billion), 2015-19
Table 31: France gdp (current prices, $ billion), 2015-19
Table 32: France inflation, 2015-19
Table 33: France consumer price index (absolute), 2015-19
Table 34: France exchange rate, 2015-19
Table 35: Germany digital advertising market value: $ million, 2015-19
Table 36: Germany digital advertising market category segmentation: $ million, 2019
Table 37: Germany digital advertising market geography segmentation: $ million, 2019
Table 38: Germany digital advertising market value forecast: $ million, 2019-24
Table 39: Germany size of population (million), 2015-19
Table 40: Germany gdp (constant 2005 prices, $ billion), 2015-19
Table 41: Germany gdp (current prices, $ billion), 2015-19
Table 42: Germany inflation, 2015-19
Table 43: Germany consumer price index (absolute), 2015-19
Table 44: Germany exchange rate, 2015-19
Table 45: Italy digital advertising market value: $ million, 2015-19
Table 46: Italy digital advertising market category segmentation: $ million, 2019
Table 47: Italy digital advertising market geography segmentation: $ million, 2019
Table 48: Italy digital advertising market value forecast: $ million, 2019-24
Table 49: Italy size of population (million), 2015-19
Table 50: Italy gdp (constant 2005 prices, $ billion), 2015-19
Table 51: Italy gdp (current prices, $ billion), 2015-19
Table 52: Italy inflation, 2015-19
Table 53: Italy consumer price index (absolute), 2015-19
Table 54: Italy exchange rate, 2015-19
Table 55: Japan digital advertising market value: $ million, 2015-19
Table 56: Japan digital advertising market category segmentation: $ million, 2019
Table 57: Japan digital advertising market geography segmentation: $ million, 2019
Table 58: Japan digital advertising market value forecast: $ million, 2019-24
Table 59: Japan size of population (million), 2015-19

LIST OF FIGURES

Figure 1: Global digital advertising market value: $ million, 2015-19
Figure 2: Global digital advertising market category segmentation: % share, by value, 2019
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2019
Figure 4: Global digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the global digital advertising market, 2019
Figure 6: Drivers of buyer power in the global digital advertising market, 2019
Figure 7: Drivers of supplier power in the global digital advertising market, 2019
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2019
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2019
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2019
Figure 11: Asia-Pacific digital advertising market value: $ million, 2015-19
Figure 12: Asia-Pacific digital advertising market category segmentation: % share, by value, 2019
Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2019
Figure 14: Asia-Pacific digital advertising market value forecast: $ million, 2019-24
Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2019
Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2019
Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2019
Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2019
Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2019
Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2019
Figure 21: Europe digital advertising market value: $ million, 2015-19
Figure 22: Europe digital advertising market category segmentation: % share, by value, 2019
Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2019
Figure 24: Europe digital advertising market value forecast: $ million, 2019-24
Figure 25: Forces driving competition in the digital advertising market in Europe, 2019
Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2019
Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2019
Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2019
Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2019
Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2019
Figure 31: France digital advertising market value: $ million, 2015-19
Figure 32: France digital advertising market category segmentation: % share, by value, 2019
Figure 33: France digital advertising market geography segmentation: % share, by value, 2019
Figure 34: France digital advertising market value forecast: $ million, 2019-24
Figure 35: Forces driving competition in the digital advertising market in France, 2019
Figure 36: Drivers of buyer power in the digital advertising market in France, 2019
Figure 37: Drivers of supplier power in the digital advertising market in France, 2019
Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2019
Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2019
Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2019
Figure 41: Germany digital advertising market value: $ million, 2015-19
Figure 42: Germany digital advertising market category segmentation: % share, by value, 2019
Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2019
Figure 44: Germany digital advertising market value forecast: $ million, 2019-24
Figure 45: Forces driving competition in the digital advertising market in Germany, 2019
Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2019
Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2019
Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2019
Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2019
Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2019
Figure 51: Italy digital advertising market value: $ million, 2015-19
Figure 52: Italy digital advertising market category segmentation: % share, by value, 2019
Figure 53: Italy digital advertising market geography segmentation: % share, by value, 2019
Figure 54: Italy digital advertising market value forecast: $ million, 2019-24
Figure 55: Forces driving competition in the digital advertising market in Italy, 2019
Figure 56: Drivers of buyer power in the digital advertising market in Italy, 2019
Figure 57: Drivers of supplier power in the digital advertising market in Italy, 2019
Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2019
Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2019
Figure 60: Drivers of degree of rivalry in the digital advertising market in Italy, 2019

COMPANIES MENTIONED

Microsoft Corporation
Alphabet Inc
Amazon.com, Inc.
Baidu, Inc.
Facebook Inc.
Alibaba Group Holding Limited
Naver Corp
Beijing ByteDance Technology Co Ltd
Tencent Holdings Limited


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