Global Recruitment Market Report: 2013 Edition
The recruitment market varies considerably from one country to another with the US, Japan and the UK showing the highest degree of fragmentation. The recruitment market can be segmented into general and professional staffing markets. General staffing that includes low skilled, low wage blue collar employees has a larger share as compared to professional staffing that includes higher skilled, higher wages white collar employees. North America represented the single largest market measured in terms of revenues in 2012 followed by Japan, the UK, France and Germany.
The trend of consolidation in staffing industry is increasing especially in fragmented markets due to several factors. Labor force participation has fallen dramatically worldwide especially in the EU region and this trend is expected to increase further on account of long-term unemployment and weak economic outlook. Income growth has also come under pressure from rising unemployment, putting downward pressure on real wages in many advanced economies. Overall sources of new employment opportunities will remain limited and diverse, adding complexity in labor market of advanced economies. The current situation of high uncertainty makes firms reluctant to open vacancies or to hire workers.
Most of the mergers and acquisitions that took place in 2012 involved middle sized staffing firms as they proved to be attractive acquisition targets, offering geographic coverage and differentiated services. People are increasingly using social media to network and identify employment opportunities. The trend of RPOs (recruitment process outsourcing) is becoming more popular as more and more medium and large-sized organizations are outsourcing their recruitment process right from the entry level jobs to high level jobs. Deregulation in temporary agency work in countries like Japan, Netherlands, Germany and Spain for equal pay has brought positive changes in overall recruitment market.
Moreover, the global recruitment market is fiercely competitive and highly fragmented with numerous players vying for market share. The leading four companies account for about one-fifth of the total revenues of the industry. Adecco Group is the largest company operating in this industry, followed by Randstad and Manpower. The present report profiles these four companies along with a discussion of their respective business strategies.
The report provides a comprehensive overview of the global staffing industry along with the coverage of major regional markets like North America (the US and Canada), Europe (France, Germany, Italy, the UK, Spain, Sweden and Switzerland), Asia Pacific (Australia and Japan) and Australia, discussing the market size, segmentation, and employment/unemployment rates.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables, and tests.
The trend of consolidation in staffing industry is increasing especially in fragmented markets due to several factors. Labor force participation has fallen dramatically worldwide especially in the EU region and this trend is expected to increase further on account of long-term unemployment and weak economic outlook. Income growth has also come under pressure from rising unemployment, putting downward pressure on real wages in many advanced economies. Overall sources of new employment opportunities will remain limited and diverse, adding complexity in labor market of advanced economies. The current situation of high uncertainty makes firms reluctant to open vacancies or to hire workers.
Most of the mergers and acquisitions that took place in 2012 involved middle sized staffing firms as they proved to be attractive acquisition targets, offering geographic coverage and differentiated services. People are increasingly using social media to network and identify employment opportunities. The trend of RPOs (recruitment process outsourcing) is becoming more popular as more and more medium and large-sized organizations are outsourcing their recruitment process right from the entry level jobs to high level jobs. Deregulation in temporary agency work in countries like Japan, Netherlands, Germany and Spain for equal pay has brought positive changes in overall recruitment market.
Moreover, the global recruitment market is fiercely competitive and highly fragmented with numerous players vying for market share. The leading four companies account for about one-fifth of the total revenues of the industry. Adecco Group is the largest company operating in this industry, followed by Randstad and Manpower. The present report profiles these four companies along with a discussion of their respective business strategies.
The report provides a comprehensive overview of the global staffing industry along with the coverage of major regional markets like North America (the US and Canada), Europe (France, Germany, Italy, the UK, Spain, Sweden and Switzerland), Asia Pacific (Australia and Japan) and Australia, discussing the market size, segmentation, and employment/unemployment rates.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables, and tests.
1. RECRUITMENT
1.1 An Overview
1.2 Types of Recruitment
1.3 Recruitment Strategies
1.4 Recruitment/Staffing Industry
2. GLOBAL RECRUITMENT MARKET
Market Value
Market Segments
Regional Breakdown
3. REGIONAL ANALYSIS
3.1 North American Recruitment Market
3.1.1 The US
Market Value
Market Segments
Employees by Sectors
Temporary and Contract Staffing
Search and Placement
Market Share
3.1.2 Canada
Market Value
Market Segments
Employment Trend
Market Share
3.2 European Recruitment Market
Temporary Employment Growth
Comparison of Unemployment Rates
3.2.1 France
Temporary Employment
Unemployment Rate
3.2.2 The UK
Market Value
Market Segments
Employment Statistics
Recruitment Channels
3.2.3 Germany
Temporary Employment
Unemployment Rate
3.2.4 Sweden
Market Value
Employment Statistics
Regional Share
Market Share
3.2.5 Italy
Temporary Employment
Unemployment Rate
3.2.6 Belgium, Spain and Switzerland
Temporary Employment
Unemployment Rate
3.3 Asia Pacific Recruitment Market
3.3.1 Japan
Market Overview
Unemployment Rate
3.3.2 Australian
Temporary Employment
Unemployment Rate
4. MARKET DYNAMICS
4.1 Market Trends
4.1.1 Growth of Online Staffing and Recruitment Services
4.1.2 Merger and Acquisition Activities
4.1.3 More Involvement of Social Media and Technology
4.1.4 Low Penetration Rates in Main Markets
4.1.5 Rising Trend of Outsourcing HR Services
4.2 Growth Drivers
4.2.1 Improvement in Global Economic Growth
4.2.2 Deregulation on Temporary Agency Work in Some Countries
4.2.3 Demand from Emerging Markets
4.3 Key Challenges
4.3.1 Unreformed Labor Markets
4.3.2 Growing Skills Mismatch
4.3.3 Rising Unemployment
5. COMPETITIVE LANDSCAPE
Competitive Overview
Market Share
6. COMPANY PROFILES
6.1 Adecco Group
6.1.1 Business Description
6.1.2 Financial Overview
6.1.3 Business Strategies
Increase Revenue Shares from Professional Staffing
Restructuring Activities
6.2 Randstad Group
6.2.1 Business Description
6.2.2 Financial Overview
6.2.3 Business Strategies
Focus on Implementing Right Delivery Models
Expansion through Acquisitions
6.3 Manpower Group
6.3.1 Business Description
6.3.2 Financial Overview
6.3.3 Business Strategies
Investing in Emerging Markets
Strengthening Right Management Business
6.4 Kelly Services Inc.
6.4.1 Business Description
6.4.2 Financial Overview
6.4.3 Business Strategies
Market Leader of Talent Supply Chain Management
Increasing Operational Efficiency
7. MARKET OUTLOOK
7.1 Market Forecast
7.2 Forecast Methodology
7.2.1 Dependent and Independent Variables
7.2.2 Correlation Analysis
7.2.3 Regression Analysis
1.1 An Overview
1.2 Types of Recruitment
1.3 Recruitment Strategies
1.4 Recruitment/Staffing Industry
2. GLOBAL RECRUITMENT MARKET
Market Value
Market Segments
Regional Breakdown
3. REGIONAL ANALYSIS
3.1 North American Recruitment Market
3.1.1 The US
Market Value
Market Segments
Employees by Sectors
Temporary and Contract Staffing
Search and Placement
Market Share
3.1.2 Canada
Market Value
Market Segments
Employment Trend
Market Share
3.2 European Recruitment Market
Temporary Employment Growth
Comparison of Unemployment Rates
3.2.1 France
Temporary Employment
Unemployment Rate
3.2.2 The UK
Market Value
Market Segments
Employment Statistics
Recruitment Channels
3.2.3 Germany
Temporary Employment
Unemployment Rate
3.2.4 Sweden
Market Value
Employment Statistics
Regional Share
Market Share
3.2.5 Italy
Temporary Employment
Unemployment Rate
3.2.6 Belgium, Spain and Switzerland
Temporary Employment
Unemployment Rate
3.3 Asia Pacific Recruitment Market
3.3.1 Japan
Market Overview
Unemployment Rate
3.3.2 Australian
Temporary Employment
Unemployment Rate
4. MARKET DYNAMICS
4.1 Market Trends
4.1.1 Growth of Online Staffing and Recruitment Services
4.1.2 Merger and Acquisition Activities
4.1.3 More Involvement of Social Media and Technology
4.1.4 Low Penetration Rates in Main Markets
4.1.5 Rising Trend of Outsourcing HR Services
4.2 Growth Drivers
4.2.1 Improvement in Global Economic Growth
4.2.2 Deregulation on Temporary Agency Work in Some Countries
4.2.3 Demand from Emerging Markets
4.3 Key Challenges
4.3.1 Unreformed Labor Markets
4.3.2 Growing Skills Mismatch
4.3.3 Rising Unemployment
5. COMPETITIVE LANDSCAPE
Competitive Overview
Market Share
6. COMPANY PROFILES
6.1 Adecco Group
6.1.1 Business Description
6.1.2 Financial Overview
6.1.3 Business Strategies
Increase Revenue Shares from Professional Staffing
Restructuring Activities
6.2 Randstad Group
6.2.1 Business Description
6.2.2 Financial Overview
6.2.3 Business Strategies
Focus on Implementing Right Delivery Models
Expansion through Acquisitions
6.3 Manpower Group
6.3.1 Business Description
6.3.2 Financial Overview
6.3.3 Business Strategies
Investing in Emerging Markets
Strengthening Right Management Business
6.4 Kelly Services Inc.
6.4.1 Business Description
6.4.2 Financial Overview
6.4.3 Business Strategies
Market Leader of Talent Supply Chain Management
Increasing Operational Efficiency
7. MARKET OUTLOOK
7.1 Market Forecast
7.2 Forecast Methodology
7.2.1 Dependent and Independent Variables
7.2.2 Correlation Analysis
7.2.3 Regression Analysis
LIST OF CHARTS
Detailed Recruitment Process
Recruitment Services Market
Global Recruitment Market Value (2004-2012)
Global Recruitment Market – Share by Category (2012)
Global Recruitment Market Share by Geography (2012)
The US Staffing and Recruitment Industry Sales (2003-2012)
Segmentation of the US Staffing and Recruitment Industry (2012)
Total Number of Employees Working in Non-Farm Sector in the US (March 2012 to Oct 2013)
The US Temporary and Contract Staffing Industry Sales (2004-2012)
Total Annual Temporary and Contract Staffing Employment in the US (2003-2012)
Percentage of Temporary and Contract Employees by Sector (2012)
The US Temporary Staffing Revenue for Professional and IT Market (2009-2013E)
The US Temporary Staffing Revenue for Healthcare and Lifesciences Market (2009-2013E)
The US – Search and Placement Industry Sales (2004-2012)
The US Search and Placement Employment (2003-2012)
Average Weekly Hours and Earning of all Employees in the US (Jan 2013-Oct 2013)
The US Largest Staffing firms (2007-2012)
Canadian Staffing Industry (2008-2013P)
Canadian Staffing Industry by Segments (2012)
Canada Employment Trend (2008-2012)
Monthly Employment Trend (Jan 2013 to Oct 2013)
Market Shares of 5 Largest Staffing Firms in Canada (2012)
Comparison of Unemployment Rates in Major European Countries (2012)
France Temporary Employment Industry (2003-2012)
France Employment Rate in Different Demographic Groups (2005-2012)
France’ Unemployment Rate: Total Labor Force (2005-2012)
France - Average time Worked per Person in a Year (2005-2012)
The UK Staffing Industry Revenue (2006/2007 to 2012/2013)
Market Revenue Breakup of the UK Staffing Industry (2012/2013)
The UK Employment Statistics (Jun-Aug 2012 to Jun-Aug 2013)
Recruitment Channels Used in the UK (Sep 2012 to Sep 2013)
Unemployment Rate in the UK- Total labor Force (2005-2012)
Average Time Worked per Person in Employment in the UK (2005-2012)
Temporary Employment in Germany (Mar 2011 to Mar 2013)
Germany Private Sector Employment (excluding agriculture) (2009-2012)
Germany Employment Rate in Different Demographic Groups (2005-2012)
Unemployment Rate in Germany - Total labor Force (2005-2012)
Average Time Worked per Person in Employment in Germany (2005-2012)
Turnover development in the Swedish Staffing Industry
Regional Shares of Staffing Industry Turnover in Sweden (Q113)
Staffing Industry Turnover per Service Area in Sweden (Q113)
Market Shares of Swedish Staffing Companies (2012)
Y-O-Y Changes in Italian Temporary Contracts (Jan 2012-Feb 2013)
Employment Rate by Age Groups in Italy (2005-2012)
Unemployment Rate – Total Labor Force in Italy (2005-2012)
Belgium Unemployment Rate in % (2005-2012)
Spain Unemployment Rate in % (2005-2012)
Switzerland Temporary Employment Growth Y-o-Y (Sep 2012 – April 2013)
Switzerland Unemployment Rate in % (2005-2012)
Japan - Employment to Population Ratio in % (2005-2012)
Unemployment Rate in Japan in % (2005-2012)
Average Annual Wages in Japan (2005-2012)
Number of Temporary Labors in Australia
Australian Share of Employment (2012)
Australia Unemployment Rate in % (2005-2012)
Australia Employment to Population Ratio (2004-2012)
Global Revenue from Online Staffing Market (2012-2018F)
Staffing Industry M&A Transaction Volume (2005-2012)
Percentage of People being contacted about a Job Opportunity via Social Media (2012)
% of Respondents Contacted via Social Media by Sectors (2012)
Penetration Rates for Temporary Employment in Main markets (2007 vs 2012)
Worldwide Annual Real GDP Growth Rates (2010-2017F)
Real GDP Growth in Developing Countries (2009 versus 2015F)
Worldwide Unemployed People (2007-2017F)
Global Staffing Industry - Market Share by Company (2012)
Adecco’s Revenue Share by Service Line (2012)
Adecco’s Revenue Share by Business Line (2012)
Adecco Group Annual Revenue (2008-2012)
Randstad’s Revenue Share by Geography (2012)
Randstad’s Revenue Share by Business Segment (2012)
Randstad’s Annual Revenues (2009-2012)
Manpower- Gross Profit Breakup by Business Line (2012)
Manpower’s Annual Revenues (2008-2012)
Kelly Services’ Revenue Share by Business Segments (2012)
Kelly Services Inc. Business Revenues (2008-2012)
Global Recruitment Market Value Forecast (2012A-2016F)
Detailed Recruitment Process
Recruitment Services Market
Global Recruitment Market Value (2004-2012)
Global Recruitment Market – Share by Category (2012)
Global Recruitment Market Share by Geography (2012)
The US Staffing and Recruitment Industry Sales (2003-2012)
Segmentation of the US Staffing and Recruitment Industry (2012)
Total Number of Employees Working in Non-Farm Sector in the US (March 2012 to Oct 2013)
The US Temporary and Contract Staffing Industry Sales (2004-2012)
Total Annual Temporary and Contract Staffing Employment in the US (2003-2012)
Percentage of Temporary and Contract Employees by Sector (2012)
The US Temporary Staffing Revenue for Professional and IT Market (2009-2013E)
The US Temporary Staffing Revenue for Healthcare and Lifesciences Market (2009-2013E)
The US – Search and Placement Industry Sales (2004-2012)
The US Search and Placement Employment (2003-2012)
Average Weekly Hours and Earning of all Employees in the US (Jan 2013-Oct 2013)
The US Largest Staffing firms (2007-2012)
Canadian Staffing Industry (2008-2013P)
Canadian Staffing Industry by Segments (2012)
Canada Employment Trend (2008-2012)
Monthly Employment Trend (Jan 2013 to Oct 2013)
Market Shares of 5 Largest Staffing Firms in Canada (2012)
Comparison of Unemployment Rates in Major European Countries (2012)
France Temporary Employment Industry (2003-2012)
France Employment Rate in Different Demographic Groups (2005-2012)
France’ Unemployment Rate: Total Labor Force (2005-2012)
France - Average time Worked per Person in a Year (2005-2012)
The UK Staffing Industry Revenue (2006/2007 to 2012/2013)
Market Revenue Breakup of the UK Staffing Industry (2012/2013)
The UK Employment Statistics (Jun-Aug 2012 to Jun-Aug 2013)
Recruitment Channels Used in the UK (Sep 2012 to Sep 2013)
Unemployment Rate in the UK- Total labor Force (2005-2012)
Average Time Worked per Person in Employment in the UK (2005-2012)
Temporary Employment in Germany (Mar 2011 to Mar 2013)
Germany Private Sector Employment (excluding agriculture) (2009-2012)
Germany Employment Rate in Different Demographic Groups (2005-2012)
Unemployment Rate in Germany - Total labor Force (2005-2012)
Average Time Worked per Person in Employment in Germany (2005-2012)
Turnover development in the Swedish Staffing Industry
Regional Shares of Staffing Industry Turnover in Sweden (Q113)
Staffing Industry Turnover per Service Area in Sweden (Q113)
Market Shares of Swedish Staffing Companies (2012)
Y-O-Y Changes in Italian Temporary Contracts (Jan 2012-Feb 2013)
Employment Rate by Age Groups in Italy (2005-2012)
Unemployment Rate – Total Labor Force in Italy (2005-2012)
Belgium Unemployment Rate in % (2005-2012)
Spain Unemployment Rate in % (2005-2012)
Switzerland Temporary Employment Growth Y-o-Y (Sep 2012 – April 2013)
Switzerland Unemployment Rate in % (2005-2012)
Japan - Employment to Population Ratio in % (2005-2012)
Unemployment Rate in Japan in % (2005-2012)
Average Annual Wages in Japan (2005-2012)
Number of Temporary Labors in Australia
Australian Share of Employment (2012)
Australia Unemployment Rate in % (2005-2012)
Australia Employment to Population Ratio (2004-2012)
Global Revenue from Online Staffing Market (2012-2018F)
Staffing Industry M&A Transaction Volume (2005-2012)
Percentage of People being contacted about a Job Opportunity via Social Media (2012)
% of Respondents Contacted via Social Media by Sectors (2012)
Penetration Rates for Temporary Employment in Main markets (2007 vs 2012)
Worldwide Annual Real GDP Growth Rates (2010-2017F)
Real GDP Growth in Developing Countries (2009 versus 2015F)
Worldwide Unemployed People (2007-2017F)
Global Staffing Industry - Market Share by Company (2012)
Adecco’s Revenue Share by Service Line (2012)
Adecco’s Revenue Share by Business Line (2012)
Adecco Group Annual Revenue (2008-2012)
Randstad’s Revenue Share by Geography (2012)
Randstad’s Revenue Share by Business Segment (2012)
Randstad’s Annual Revenues (2009-2012)
Manpower- Gross Profit Breakup by Business Line (2012)
Manpower’s Annual Revenues (2008-2012)
Kelly Services’ Revenue Share by Business Segments (2012)
Kelly Services Inc. Business Revenues (2008-2012)
Global Recruitment Market Value Forecast (2012A-2016F)
LIST OF TABLES
Advantages/Disadvantages of Internal and External Recruitment
Total Number of Employees Working by Sectors in the US (Jan 2012-Oct 2013)
Market Shares and Revenues of Largest US Staffing Firms (2012)
Employment in Canada by Industry (2008-2012)
Full Time and Part Time Employees in Canada by Age Group (2008-2012)
Summary of Temporary Employment Growth Y-o-Y by Countries (Jan 2013 – May 2013)
France Temporary Employment Y-O-Y Growth (Oct 2012 – April 2013)
Employed Person in Sweden by Type of Employment (2007-2012)
M-o-M Changes in Hours Worked by Belgian Temporary Workers (Jun 2012- Apr 2013)
Y-o-Y Changes in Hours Worked by Belgian Temporary Workers (Jun 2012- Apr 2013)
Table: Spanish Permanent and Temporary contract changes Y-o-Y (June 2012 -May 2013)
Temporary Labor Positions in Different Areas in Australia (2012)
Major Online Staffing Sites
Key M&As in Staffing Industry (2012)
Dependent & Independent Variables (2008-2012)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output
Advantages/Disadvantages of Internal and External Recruitment
Total Number of Employees Working by Sectors in the US (Jan 2012-Oct 2013)
Market Shares and Revenues of Largest US Staffing Firms (2012)
Employment in Canada by Industry (2008-2012)
Full Time and Part Time Employees in Canada by Age Group (2008-2012)
Summary of Temporary Employment Growth Y-o-Y by Countries (Jan 2013 – May 2013)
France Temporary Employment Y-O-Y Growth (Oct 2012 – April 2013)
Employed Person in Sweden by Type of Employment (2007-2012)
M-o-M Changes in Hours Worked by Belgian Temporary Workers (Jun 2012- Apr 2013)
Y-o-Y Changes in Hours Worked by Belgian Temporary Workers (Jun 2012- Apr 2013)
Table: Spanish Permanent and Temporary contract changes Y-o-Y (June 2012 -May 2013)
Temporary Labor Positions in Different Areas in Australia (2012)
Major Online Staffing Sites
Key M&As in Staffing Industry (2012)
Dependent & Independent Variables (2008-2012)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output
