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APAC Video Games Market Analysed by Euromonitor in Its New Study Available at MarketPublishers.com

29 Nov 2017 • by Natalie Aster

LONDON – APAC represented the largest and most rapidly growing video games market as of 2016, as mobile gaming keeps on witnessing huge growth in the region. The rapid penetration and widespread use of smartphones alongside the uptake of F2P gaming has brought video games to an enormously mainstream audience. Whilst this uptake in the mobile sector will continue perform as the major driver of the APAC video games market to 2021, novel technologies (like Nintendo Switch and AR/VR headsets) could reassert the impact of video game hardware.

The make-up of the dominant companies in the APAC region is shifting at a rapid pace, as robust growth in the mobile gaming sector results in the sharp reduction of console-based game makers’ share. Additionally, within markets like China, South Korea and Japan, several companies have, either from internal development or via acquiring other firms, created major mobile gaming companies that publish manifold popular local titles.

New market research report “Video Games in Asia Pacific” elaborated by Euromonitor International draws up a granular picture of the video games market globally and on a regional level. It also provides category and channel assessment of the market. 

The report examines the growth sectors and identifies the factors influencing the industry, casts light on the new product developments as well as speculates on the future trends and prospects. The research study canvasses the competitive scenario, the market’s top players and key brands. It also presents exhaustive forecasts to assess how the market is set to develop in the foreseeable future.

More new market research studies drawn up by our partner are at hand at Euromonitor International page


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected]



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