OTT Video & TV Everywhere Universe Canvassed by Parks Associates in New Cutting-edge Report Available at MarketPublishers.com
24 Oct 2017 • by Natalie Aster
LONDON – A diversity of new market entrants and escalating competition amid OTT video services is compelling the players of the entertainment sector to re-examine their approach to the marketplace.
Customers, luckily, stay open to subscribing to and utilising manifold video service alternatives, encompassing online video, pay TV, and OTT video services with different business models. With few players currently operating in the marketplace, firms are investigating ways to work hand in hand to boost views, subscriptions, and revenues.
New cutting-edge report “OTT Video & TV Everywhere: Partners, Alternatives, and Competition” drawn up by Parks Associates offers an in-depth analysis of trends in the competitive scenario for OTT video services and TV Everywhere, as well as investigates the opportunities, advantages, and challenges associated with different partnerships that are emerging in the industry.
The research study sheds light on the OTT video services that offer premium content, chiefly television programs and movies, and also authenticated TV Everywhere features that are at pay-TV subscribers’ disposal solely. The report does not delve into the services delivering user-initiated or semi-professional content or catch-up applications or services available from over-the-air broadcasting companies. The report primarily focuses on the investigation of North America’s market owing to the maturity of the marketplace and the issues being addressed by the regional competitors. Nevertheless, the study sheds light on the trends across markets, and presents granular forecasts of the market globally and by region.
More new cutting-edge research publications by the publisher are available at Parks Associates page.