World Advertising Industry Recorded 3% CAGR during 2012-2016, States MarketLine in Its Topical Study Published at MatrketPublishers.com15 May 2017 • by Natalie Aster
LONDON – The value of the advertising industry is reflective of income of the agencies from advertising services, such as display advertising, services, etc.
The total revenue of the world advertising industry surpassed the USD 98.297 billion mark as of 2016, recording 3% CAGR between 2012 and 2016.
Segment-wise, the food, beverage and personal/healthcare category took the lead in the market as of 2016; the industry total revenue was estimated at around USD 27.605 billion, accounting for just under 28% of the industry's total value.
Topical market research report “Advertising Global Industry Guide 2017” offers comprehensive, top-line information, data and analysis on the marketplace at a global scale as well as region- and country-wise.
It provides reliable, authoritative quantitative and qualitative market data including market share, market value, category and geographic segmentation, growth rates. The study includes Porter’s five forces analysis in order to pinpoint the level of the competitive intensity and hence, attractiveness of the world advertising marketplace. The research report sheds light on the prominent market plyers offering detailed profiles with detailed information on the companies’ financial performance and operations worldwide. The report also gives deep insights into the major limiters and drivers of the market growth as well as identifies emerging opportunities and threats with respect to the market. Additionally, the report provides an all-round understanding of the future growth prospects of the global advertising sector providing detailed 5-year forecasts till 2021.
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