Global Outdoor Advertising Market Keeps to Upward Trend, Says Koncept Analytics in Its New Report Uploaded at MarketPublishers.com31 Jan 2017 • by Natalie Aster
LONDON – Nowadays, the global market for outdoor advertising, a.k.a. out-of-home advertising, is presented by a great variety of formats, including sports arena displays, billboards, bus sides, on-train print, street furniture, taxi wraps to name only a few. This type of advertising works 24/7.
Factors like rising urbanization, continued development and expansion of digital outdoor advertising and increasing mobile integration are the main growth drivers of the world’s outdoor advertising market. However, the market growth is significantly restrained by such forces as severe regulative policies and dependence on billboard operators, who are key permit holders.
Nowadays, the enhancing number of digital screens, customized real-time outdoor advertising, escalating number of innovations, boosting expenditures on transportation infrastructure development, emerging IoT and improved analytics are amid the most noteworthy trends in the world’s outdoor advertising market.
JC Decaux, Clear Channel Outdoor, Outfront Media and Lamar Advertising Company are amid leading participants in the global market for outdoor advertising.
New in-demand research report ‘Global Outdoor Advertising Market: Industry Analysis & Outlook (2017-2021)’ prepared by Koncept Analytics is a detailed analysis of the global outdoor advertising market together with an in-depth overview of the key regional markets. The report provides an access to a detailed overview of the market dynamics, uncovers info on the major market growth drivers, restraints, trends and developments. It presents valuable facts on the competitive landscape and leading players in the market. Besides, future forecasts up to 2021 are also included.
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