Global Over the Top (OTT) Market to Demonstrate Further Upturn, Says Koncept Analytics in Its New Report Available at MarketPublishers.com01 Dec 2016 • by Natalie Aster
LONDON – Over-the-top (OTT) content refers to the delivery of video, audio and other media via the Internet without the involvement of multiple-system operators in the control and also distribution of the content. The adoption of OTT applications and services today encourages revolutionary changes in the way consumers use mobile broadband.
The world’s OTT market is highly competitive given the rising interest of companies in expansion of their user bases in other countries.
Nowadays, the OTT market is following an upward trend, rising at a significantly fast pace owing to such key market growth driving forces as the escalating number of smartphones and Internet users, increasing spending on Internet adds, enhancing penetration of household broadband, surging cloud services sector and ongoing economic growth.
Intense competition, rising costs, contradictions between regulatory issues and willingness to improve technology could hinder the development and expansion of the global market for OTT.
Remarkable trends in the world’s OTT marketplace include fast computerization of banking system, increase in mobile commerce and E-commerce, access to high speed Internet, preference of online media over traditional television and rising omni-channel retailing.
The new comprehensive research report “Global over the Top (OTT) Market – Industry Analysis & Outlook (2016-2020)” by Koncept Analytics presents an in-depth overview of the worldwide market for OTT with a particular focus on the key regional OTT markets. The research publication draws the whole picture of the market dynamics, sheds light on the top trends in the market, covers the main market growth driving factors, identifies the dominant market participants (Netflix, Amazon, Facebook and Apple) and profiles them, disclosing their key financials and business strategies. Moreover, the report delves deep into the market competitive landscape. Granular future forecasts for the OTT market till 2020 are also at hand in this research study.
Many other new publications by this publisher can be found at Koncept Analytics page.