Carriers Should Find Best Ways to Work with OTT Players, States WiseStrokes in New Report Published at MarketPublishers.com
10 Oct 2016 • by Natalie Aster
LONDON – Many prominent operators are currently investigating new revenue and growth engines concerning media & entertainment and also connected digital lifestyles as a primary set of service priorities. Operators can not operationalise the possibilities of every service that makes sense to consumers. A smarter decision would be to find means of aggregating islands of OTT services from across the existing ecosystem and endeavour and see how some of these can be integrated into its service portfolio either via active partnerships or where needed by obtaining service capabilities.
In a world increasingly led by WhatsApp and similar players, carriers must know the best ways to cooperate with OTT players.
Netflix, T&T, Verizon, Singtel, Vodafone, Airtel Nigeria, CISCO, Facebook, Google, WhatsApp, O2 UK, Globe Telecom, Ooredoo, Deutsche Telekom, StarHub, Instagram, Orange, Claro, Spotify, Genband, among others, are the leading players in the marketplace.
New market research study “Global Telco Response to OTT Disruption 2016-2020: A Guide to Navigating an Increasingly OTT Dominated World” elaborated by WiseStrokes reviews the OTT market, highlights the major trends in OTT services and user base growth across various verticals like messaging, voice and video services. It also includes forecasts for the user base growth of key players like WhatsApp and Facebook Messenger. The study evaluates efficient business models enforced by both OTT players and carriers, specifically for Internet-based services. It provides deep insights into key areas where carriers have an edge and guidelines on how to capitalise on the carrier advantage. The report looks at versatile carrier-OTT player alliances; evolution of OTT services with a focus on the communications industry; reviews how carriers have developed in response to the OTT disruption right from experiments with pricing to developing their own products. The study examines the role of MVNOs as well as how they can use the OTT popularity to the best advantage. It offers details on carriers that have confronted OTT disruption and the measures assumed to decrease the influence on carrier revenues; discusses major issues that carriers must bear in mind whilst cooperating with OTT players. Furthermore, the study provides detailed forecasts of the growth of OTT communications users and discusses the measures to ensure carriers stay competitive in the market space.
More research studies by this publisher are available at WiseStrokes page.