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Global Telco Response to OTT Disruption 2016-2020: A Guide to Navigating an Increasingly OTT Dominated World

September 2016 | 131 pages | ID: GB707638434EN

US$ 2,995.00

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The report provides an overview of the various services and strategies being pursued by carriers globally to fight off further disruption from OTT players on telco services.

The report looks at a series of case studies of carriers that have effectively staved off the OTT issue in their markets and provides insights into how other carriers can benefit from their experiences.

It also throws light on the major OTT players and their service portfolio and also provides analysis on how the OTT players are set to evolve over a range of telco services. There is a section dedicated on business models implemented by OTT players and which business models are most popular when telcos and OTT players partner up.

Key Features:
  • An overview of the global OTT market and growth trends across regions from 2016-2020.
  • The report contains case studies of carrier experiences with OTT from around the world.
  • The report contains case studies, forecasts and insights into the evolution of OTT players till 2020.
Executive Summary

The report aims at providing the reader with an overview of the OTT industry, these include internet players like Facebook and Google. It looks at the current scenario and highlights the current size and strength of the market, and also maps out its growth till 2020. Not only that, the report looks at various sub-segments within the OTT industry and highlights why OTT players have been able to cannibalize carrier business so quickly and on such a large scale.

The report includes over 20 case studies that look at key OTT Players as well as carriers that have faced direct impact from these services and detailed case studies of partnerships that carriers and OTT players have forged. The report looks at the world view and also steps into certain markets to explain the local impact that an OTT player can have.

Perhaps an important part of the report is providing insight into how this OTT industry is set to evolve and who the key players will be. The report highlights the services that are set to be absorbed by larger OTT players and provides strategic advice in order to enable carriers to effectively strategize to ensure their revenue is unhampered in their home market.

Revenue generation is a key aspect of this report, and it has a dedicated section on business models to help carriers understand OTT business models and also business models adopted by fellow carriers to combat this disruption and as well as the customized solutions and subsequent business models adopted when partnering with an OTT player.

In a world increasingly dominated by WhatsApp and similar players, it is imperative that carriers know the best ways to work with OTT players.

Global Snapshot of Disruption on Telcos
Carriers that have been impacted by OTT services
Overview of OTT eco-system and segments
Drivers of growth for OTT
OTT Sub-segments and scale in 2016
OTT Sub-segment and selling points
Impact on wireless industry till date
Geographical spread of disruption by OTT


Verticals already impacted by OTT services
The next wave of OTT services and their impact on carriers
Upcoming OTT players and expected disruption
Evolution of mobile carrier offered services
Carriers rapidly grow service portfolio
OTT Players evolve beyond apps


Popular business models by OTT player
Comparative analysis of business models
Monetization potential of OTT business models in the future
Carrier strategies to remain profitable in OTT impacted verticals
Next step in OTT monetization


OTT in Focus: Case Studies
Carriers hit by OTT: Case Studies
Carrier-OTT Alliance: Case Studies
Vendors re-positioning: Case Studies


Key OTT communications players
Forecasted growth of OTT user base
Facebook Messenger 2014 – 2020
WhatsApp 2014 – 2020
Skype 2014 – 2020
WeChat 2014 – 2020
Consumption barriers
The carrier advantage and its implementation
Growth of new age carriers


Carrier reactions to OTT services
Life span of carrier voice and SMS services
Growth pockets for carrier services
Carriers go the OTT way
RCS Deployments


Create assets that can be monetized
Evolving the carrier advantage
The MVNO Perspective
Work with OTT players to grow revenue


Forms of Carrier OTT alliances
Monetizing the OTT popularity
Business models for OTT carrier alliances
Cautionary warning when working with OTT
Emerging opportunities for carriers and MVNOs for OTT alliances



Chart 1: Carrier segments impacted by OTT
Chart 2: Linkages between OTT sub-segments
Chart 3: Four waves of disruption on carriers
Chart 4: Geographical spread of disruption by OTT
Chart 5: Vertical based segmentation of OTT players
Chart 6: OTT Players evolve beyond apps
Chart 7: Comparative analysis of business models
Chart 8: Evolution of business models
Chart 9: Facebook at a glance
Chart 10: WhatsApp at a glance
Chart 11: Instagram at a glance
Chart 12: Google at a glance
Chart 13: Tencent at a glance
Chart 14: Forecasted growth of OTT user base
Chart 15: Facebook Messenger 2014 – 2020
Chart 16: WhatsApp 2014 – 2020
Chart 17: Skype 2014 – 2020
Chart 18: WeChat 2014 – 2020
Chart 19: OTT Sub-segments covered by player
Chart 20: Early Reactors, Followers, Laggards
Chart 21: Markets with the carrier advantage
Chart 22: Forms of Carrier OTT alliances
Chart 23: Threats for carriers when working with OTT players


Table 1: Carriers that have been impacted by OTT services
Table 2: OTT Sub-segments and scale in 2016
Table 3: OTT Sub-segment and selling points
Table 4: Upcoming OTT players and expected disruption
Table 5: Types of business models by OTT player
Table 6: Examples of the Carrier Advantage
Table 7 – 9: RCS Deployments

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