China Evolves as Global Leader in Telecom, Digital Media and Mobile Markets, According to BuddeComm Report Available at MarketPublishers.com13 Jul 2016 • by Natalie Aster
LONDON – China’s telecom market is the biggest worldwide in terms of subscribers. Currently, this market is undergoing transition: mobile subscriptions in the country outnumber fixed voice connections and, further, voice is giving way to data as the major revenue generator.
The Chinese telecom marketplace is served by 3 operators: China Unicom, China Telecom and China Mobile. All three companies are integrated telecom services providers, although China Mobile is the leader in the crucial mobile market with a share of around 63%.
The fixed-line market in China is declining owing to voice mobile subscription. However, 2 main fixed-line operators (China Unicom and China Telecom) have recently made aggressive deployments and marketed fibre broadband with the aim to boost the value of maintaining a fixed-line.
Meanwhile, China boasts the largest mobile market from pole to pole, but it still has a huge growth potential. Presently, the Chinese mobile network operators make emphasis on LTE networks deployments and on attraction of new investments. The number of mobile subscribers in China has exceeded 1.3 billion, with penetration surpassing 100%. In the upcoming years, mobile subscription growth will likely slow down given the market saturation and maturity.
Nowadays, China has the biggest broadband subscriber base worldwide, with the largest part of users accessing the Internet via mobile devices. Broadband accounts for the major share of fixed Internet connections in the country. Despite high broadband penetration, the country has one of the slowest broadband speeds in the world, however, this will likely change in the year ahead due to ongoing network architecture improvements.
With the world’s biggest online population, the Chinese digital economy witnesses rapid growth, spurred by mushrooming demand for media, information and commerce. It is likely to continue gaining momentum as only a half of the country’s 1.4 billion population is online. Online audience in China is constantly growing due to consistent macroeconomic growth and expanding urbanisationin the country.
New report “China - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses” prepared by BuddeComm offers a detailed overview of the current situation in the Chinese telecommunications market with a focus on the key market segments, mobile, broadband and digital media. It explores top trends, examines the market dynamics and discusses the major challenges and opportunities. Detailed statistics as well as forecasts through 2021 are provided.
Other reports by BuddeComm are offered in this catalogue.