New Social Media Advertising Spending Trends Explored in Reports by Socintel 360 Available at MarketPublishers.com12 May 2016 • by Natalie Aster
LONDON – TD The Market Publishers, Ltd. is very happy to inform that new Socintel 360 reports exploring social media advertising spend trends in different countries can now be found in its online catalogue.
In India, social media advertising spend accounted for slightly over 17 percent of total online advertising in 2015. The figure was a little bit higher in the UK, while it was just under 13 percent in the USA.
In terms of value, the USA was a leader, with its social media advertising spend reaching USD 10.5 billion in 2015. India and the UK spent USD 0.2 billion and USD 1.7 billion, respectively, in the same year.
This marketplace has grown at the fastest pace in India. It registered a CAGR of more than 51 percent over the period 2011-2015. The USA and UK markets also grew at a double digit rate of 31.9 percent and 34.9 percent, respectively.
The countries are expected to continue increasing their spending on social media advertising. For instance, the spending is forecast to reach USD 0.7 billion in 2020 in India.
These research reports are a must for anyone willing to get access to information on social media advertising spending trends across different countries. The studies cover the period 2011-2020, thus including both historical and forecast data. They contain detailed market share analyses and cover social media marketing budget allocation.
The reports throw light on forces driving this marketplace. The spending is broken down on the basis of marketing objectives, industry verticals, channels and formats. The research studies disclose market shares belonging to social networking sites and focus on spending in the field of social gaming advertising.
Countries Investigated in the Reports Comprise:
More research studies by the publisher are available at Socintel360 page.