Social Media Advertising Spend in the UK

Date: April 15, 2016
Pages: 140
Price:
US$ 1,200.00
Publisher: Socintel360
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S79DFC2FBB8EN
Leaflet:

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Social Media Advertising Spend in the UK
SUMMARY

Social media advertising spend in the UK stood at US$1.7 billion by end of 2015, accounting for 12.7% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 34.9%. This growth is expected to continue in 2016 with brands expected to spend US$2.1 billion, representing an increase of 29.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 24.3% to reach US$5.1 billion in 2020, accounting for 25.8% of the total online advertising spend.

REASONS TO BUY

This report answers the following key questions:
  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industries?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining or declining their market share in the country?
  • How is social media mobile advertising spending expected to grow over the next five years?
SYNOPSIS

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -
  • Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
  • Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
  • Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
  • Format Split: This report provides break down by the following formats:
    • Display Ad Spend
    • Video Ad Spend
    • Each of the format segments above is broken down further into channel – desktop and mobile.
  • Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
    • Food & Beverages
    • Health & Beauty
    • Technology & ICT Services
    • Leisure Travel & Tourism
    • Financial Services
    • Automotive
    • Media
    • Entertainment
    • Telecoms
    • Retail
    • Pharmaceutical & Healthcare
    • Public Sector
    • Real estate
    • Education
  • Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
    • Branding
    • Direct Sales
    • Lead Generation/Increase Traffic
    • Product Launch
  • By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
    • Around Games & Apps Environment Ad Spend
    • In Game Environment Ad Spend
    • In Game Immersive Ad Spend
    • Exclusive Advertising Games Spend
  • By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).
  • Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
SCOPE

This report provides detailed social media advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: United Kingdom
Market Focus: Social Media Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the UK. This report provides:
  • Data covering future of social media advertising spend and its share in total online advertising.
  • Data covering future of social media mobile advertising spend and its share in social media advertising.
  • Social media advertising spend for a period of 10 years, from 2011 to 2020.
  • Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
  • Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.
1 ABOUT THIS REPORT

1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer

2 SOCIAL MEDIA ADVERTISING SPEND MARKET SHARE ANALYSIS

2.1 UK Online Advertising Spend
2.2 UK Social Media Advertising Spend
2.3 Market Share Analysis

3 SOCIAL MEDIA MARKETING BUDGET ALLOCATION

3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues

4 ANALYSIS OF MACROECONOMIC, BUSINESS, AND CONSUMER DRIVERS

4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics

5 UK SOCIAL MEDIA ADVERTISING SPEND BY MARKETING OBJECTIVE

5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
  5.2.1 Branding
  5.2.2 Sales
  5.2.3 Lead Generation/Increase Traffic
  5.2.4 Product Launch

6 UK SOCIAL MEDIA ADVERTISING SPEND BY INDUSTRY

6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
  6.2.1 Snapshot, 2011-2020
  6.2.2 Analysis by Marketing Objective
  6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
  6.3.1 Snapshot, 2011-2020
  6.3.2 Analysis by Marketing Objective
  6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
  6.4.1 Snapshot, 2011-2020
  6.4.2 Analysis by Marketing Objective
  6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
  6.5.1 Snapshot, 2011-2020
  6.5.2 Analysis by Marketing Objective
  6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
  6.6.1 Snapshot, 2011-2020
  6.6.2 Analysis by Marketing Objective
  6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
  6.7.1 Snapshot, 2011-2020
  6.7.2 Analysis by Marketing Objective
  6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Social Media Ad Spend
  6.8.1 Snapshot, 2011-2020
  6.8.2 Analysis by Marketing Objective
  6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
  6.9.1 Snapshot, 2011-2020
  6.9.2 Analysis by Marketing Objective
  6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
  6.10.1 Snapshot, 2011-2020
  6.10.2 Analysis by Marketing Objective
  6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
  6.11.1 Snapshot, 2011-2020
  6.11.2 Analysis by Marketing Objective
  6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
  6.12.1 Snapshot, 2011-2020
  6.12.2 Analysis by Marketing Objective
  6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
  6.13.1 Snapshot, 2011-2020
  6.13.2 Analysis by Marketing Objective
  6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
  6.14.1 Snapshot, 2011-2020
  6.14.2 Analysis by Marketing Objective
  6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Social Media Ad Spend
  6.15.1 Snapshot, 2011-2020
  6.15.2 Analysis by Marketing Objective
  6.15.3 Analysis by Channel Spend – Desktop vs. Mobile

7 UK SOCIAL MEDIA ADVERTISING SPEND BY CHANNELS AND FORMATS

7.1 Online Channel Dynamics – Overall
7.2 Online Channel Dynamics – Mobile
7.3 Online Channel Dynamics – Desktop
7.4 Social Media Channel Dynamics – Overall
  7.4.1 UK Social Media Channel Dynamics – Overall
7.5 Social Media Channel Dynamics – Mobile
  7.5.1 UK Social Media Mobile Display Ad Spend
  7.5.2 UK Social Media Mobile Video Ad Spend
7.6 Social Media Channel Dynamics – Desktop
  7.6.1 UK Social Media Desktop Display Ad Spend
  7.6.2 UK Social Media Desktop Video Ad Spend

8 UK SOCIAL GAMING ADVERTISING SPEND

8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
  8.2.1 Around Games Environment Ad Spend
  8.2.2 In Game Environment Ad Spend
  8.2.3 In Game Immersive Ad Spend
  8.2.4 Exclusive Advertising Games Spend

9 MARKET SHARE ANALYSIS BY SOCIAL NETWORKING SITES

9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
  9.2.1 Facebook
  9.2.2 Twitter
  9.2.3 YouTube
  9.2.4 LinkedIn

LIST OF TABLES

Table 1: UK Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: UK Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: UK Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: UK Population Analysis (Million), 2010-2019
Table 7: UK Inflation Trends (%), 2010-2019
Table 8: UK Consumer Spending/Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: UK Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: UK Mobile Internet User Analysis (Million), 2010-2019
Table 14: UK Number of Internet and Social Media Users (Million), 2010-2019
Table 15: UK Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: UK Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: UK Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: UK Online Spending per Internet User (US$), 2010-2019
Table 23: UK Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: UK Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: UK Social Media Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 26: UK Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 27: UK Social Media Advertising Spend on Branding (US$ Million), 2011-2020
Table 28: UK Social Media Advertising Spend on Sales (US$ Million), 2011-2020
Table 29: UK Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 30: UK Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 31: UK Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 32: UK Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 33: UK Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 34: UK Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 35: UK Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 36: UK Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 37: UK Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 38: UK Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 39: UK Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 40: UK Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 41: UK Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 42: UK Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 43: UK Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 44: UK Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 45: UK Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 46: UK Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 47: UK Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 48: UK Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 49: UK Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 50: UK Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 51: UK Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 52: UK Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 53: UK Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 54: UK Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 55: UK Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 56: UK Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 57: UK Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 58: UK Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 59: UK Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 60: UK Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 61: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 62: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 63: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 64: UK Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 65: UK Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 66: UK Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 67: UK Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 68: UK Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 69: UK Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 70: UK Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 71: UK Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 72: UK Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 73: UK Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 74: UK Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 75: UK Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 76: UK Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 77: UK Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 78: UK Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 79: UK Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 80: UK Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 81: UK Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 82: UK Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 83: UK Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: UK Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 85: UK Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 86: UK Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 87: UK Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 88: UK Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 89: UK Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 90: UK Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 91: UK Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 92: UK Social Media Advertising Spend by Social Networking Sites (%), 2014
Table 93: UK Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Table 94: UK Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Table 95: UK Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Table 96: UK Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014

LIST OF FIGURES

Figure 1: Methodology Framework
Figure 2: UK Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: UK Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: UK Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: UK Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: UK Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: UK Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: UK Population Analysis (%), 2014
Figure 13: UK Inflation Trends (%), 2010-2019
Figure 14: UK Consumer Spending/Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: UK Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: UK Mobile Internet User Analysis (Million), 2010-2019
Figure 20: UK Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: UK Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: UK Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: UK Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: UK Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: UK Online Spending per Internet User (US$), 2010-2019
Figure 29: UK Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: UK Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: UK Social Media Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 32: UK Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 33: UK Social Media Advertising Spend on Branding (US$ Million), 2011-2020
Figure 34: UK Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 35: UK Social Media Advertising Spend on Sales (US$ Million), 2011-2020
Figure 36: UK Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 37: UK Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 38: UK Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 39: UK Social Media Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 40: UK Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 41: UK Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 42: UK Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 43: UK Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 44: UK Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 45: UK Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 46: UK Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 47: UK Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 48: UK Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 49: UK Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 50: UK Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 51: UK Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 52: UK Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 53: UK Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 54: UK Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 55: UK Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 56: UK Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 57: UK Automotive Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 58: UK Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 59: UK Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 60: UK Media Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 61: UK Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 62: UK Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 63: UK Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 64: UK Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 65: UK Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 66: UK Telecom Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 67: UK Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 68: UK Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 69: UK Retail Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 70: UK Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 71: UK Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 72: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 73: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 74: UK Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 75: UK Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 76: UK Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 77: UK Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 78: UK Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 79: UK Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 80: UK Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 81: UK Education Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 82: UK Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 83: UK Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 84: UK Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 85: UK Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 86: UK Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 87: UK Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 88: UK Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 89: UK Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 90: UK Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: UK Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 92: UK Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 93: UK Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 94: UK Social Media Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 95: UK Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 96: UK Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 97: UK Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 98: UK Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 99: UK Social Media Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 100: UK Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 101: UK Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 102: UK Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 103: UK Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 104: UK Social Media Advertising Spend by Social Networking Sites (%), 2014
Figure 105: UK Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Figure 106: UK Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Figure 107: UK Social Media Advertising Spend on Youtube Networking Site (US$ Million), 2010-2014
Figure 108: UK Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
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