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North American Consumers Choose Hand Mixers, States New Report by Euromonitor International Now Available at MarketPublishers.com

22 Apr 2016 • by Natalie Aster

LONDON – Development of new products, growing health awareness and increasing female employment are amongst key drivers of the food preparation appliances marketplace. t This market is set to post a volume CAGR f 2.5 percent on average over the period 2015-2020. 

Internet retailing represents the swiftest growing channel and it is expected to maintain this position in the upcoming years.

Mixers and blenders are set to show the highest growth in North America in the years to come in terms of absolute volume growth, while food processors and juice extractors will be the fastest growing product categories in APAC. In Latin America, citrus processors will post the fastest growth.

Juice extractors demonstrated a sales increase by 28 percent in 2014 and 19 percent in 2015 in China following food scandals which took place in 2014.

As of 2015, hand mixers accounted for more than 70 percent of mixers sales in North America. Countertop blenders dominated blender sales in this region in the same year.

New research report “Food Preparation Appliances: Key Trends and Growth Opportunities Up to 2020” prepared by Euromonitor International Ltd. offers a comprehensive analysis of the world’s food preparation appliances marketplace. The study draws up an insightful picture of the market. It provides a detailed guide to the retail sales data.

The report explores factors igniting growth, identifies leading companies and brands. The research study thoroughly examines the competitive landscape and describes trends of each market segment. It also outlines how the marketplace is set to develop in the upcoming years.

Other Markets Covered by This Publisher Include:

More new studies by our market research partner are available at Euromonitor International page


The Market Publishers, Ltd.
Natalie Aster
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