North American Licensed Sports Merchandise Market Explored in New Koncept Analytics Report Now Available at

14 Apr 2016 • by Natalie Aster

LONDON – The scope and sophistication of sports licensing have expanded its during the past ten years, leading to the segment turning into one of the top 4 revenue-generators in the overall licensing universe. In the USA, the 4 leading sports leagues, in tandem with NASCAR, dominate the market. Furthermore, over 300 higher educational establishments in the country are engaged in collegiate licensing, marketing their rights mainly to the apparel sector with sometimes very impressive revenues, depending upon the performance potential of their sports teams and the size of the college or university. The sports apparel segment boasts the fastest growth tempo whilst amid the sports equipment, videogames and/or software will likely register increased growth versus sporting games and products & toys.

The market for licensed sports merchandise is being driven by the mushrooming North American sports market, soaring demand for sports goods, growing GDP in Canada and the USA, increasing demand for electronic commerce and escalating demand for top-class sports. The introduction of housewares products and appliances, growth of online streaming, licensing of player, technological advances and increasing demand for social media are some of the remarkable trends in the industry. Nevertheless, the licensed sports merchandise market growth is restrained by decreasing retail shelf space, counterfeiting and/or duplicate products, and high barriers to entry into the market.

New research report “Licensed Sports Merchandise Market Report – Focus on North America: 2016 Edition” drawn up by Koncept Analytics provides a comprehensive analysis of the market on a global scale with a special focus on the USA and Canada. It categorises and analyses the market based on product category, value, property type, and by region. The report casts light on the major trends, growth drivers and a range of burning issues the industry is facing. The study also delves into the competitive scenario and contains company profiles of the industry giants, including VF Corporation, G III Appeal Group, Dick’s Sporting Goods Inc., and Fanatics Inc.

Report Details:

Licensed Sports Merchandise Market Report – Focus on North America: 2016 Edition
Published: April, 2016
Pages: 60 
Price: US$ 800.00

More reports reports by Koncept Analytics are available at its page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970