Global Advertising Market Canvassed by MarketLine in In-demand Research Report Available at MarketPublishers.com11 Dec 2015 • by Natalie Aster
LONDON – Worldwide, the advertising industry generated around USD 102 billion total revenue as of 2014, posting a 4.1% CAGR during 2010-2014.
Food, beverage and personal healthcare was the most lucrative segment in the industry in 2014, with overall revenues of close to USD 26.152 billion, equivalent to 25.6% of the industry's overall value.
The industry is projected to perform better in the offing, at an projected 5.1% CAGR to 2019; as a result, the industry will likely be valued at around USD 130.956 billion by 2019-end.
In-demand research report “Advertising: Global Industry Almanac” created by MarketLine provides comprehensive quantitative and qualitative information and analysis on the advertising market on a global scale, focusing on 25 major countries and providing individual market analyses for each national market. The study presents detailed market size estimates by value for the period 2010-2014 plus forecasts to 2019; analyses growth rates; canvasses key market segments. It offers Porter’s five forces analysis, determining the competitive intensity and consequently the attractiveness of the world advertising market. The guide also offers detailed descriptions of the leading market players including key financial indicators and a thorough analysis of competitive pressures within the sector. Furthermore, the report gives an outlook on the market development in the years to come.
Advertising: Global Industry Almanac
Published: April, 2015
Price: US$ 2,995.00
More reports by the publisher can be found at MarketLine page.