Mobile Value Added Services Marketplace Discussed in In-demand WiseStrokes Report Now Available at MarketPublishers.com03 Dec 2015 • by Natalie Aster
LONDON – The telecommunications companies worldwide are increasingly turning into a vast range of the value-added services (VAS) to differentiate themselves and gain a competitive edge over other firms in the telecoms marketplace, as the competition in the mobile sector keeps on intensifying.
The traditional MVAS services like colour ring back tone (CRBT), person-to-person/person-to-application (P2P/P2A) SMS messaging services are being overshadowed by the next-gen VAS services such as mobile video, m-money, m-health, among others, which has further enabled the telecommunications companies to regain the loss the mobile voice revenues inflicted due to the increased level of competition.
A large number of telecommunications companies globally are currently partnering with device vendors and content providers to foster the adoption of VAS among users through innovative delivery and pricing strategies. Over the recent past, mobile value-added services (MVAS) have gained traction on the back of the growing penetration of smartphones and data services. Hence, an increasing number of VAS services being introduced by the global telecommunications companies rely on cellular data connectivity and smart devices which are able to support their functioning.
In-demand study “Global Mobile Value Added Services 2015 - Mutual Synergies to drive Revenue Growth” elaborated by covers the global mobile telephony market, limelights the trends in the emergence of mobile telephony worldwide and across regions, and also offers a comparison of the adoption of different technologies. The report further focuses on an in-depth analysis of the MVAS services offered by the telcos, gives an overview of the MVAS value chain, provides insights into the key drivers of MVAS like smartphones, applications and social networking sites, among others, alongside the adoption trends of top handset vendors and mobile OS globally, region-wise and on a country level basis (over 15 countries). The study also sheds light on the pricing strategies adopted for the delivery of the MVAS services and offers an up-close look at the development of MVAS services. It also short profiles of the major 20 social networking sites, offers details of over 22 MVAS offering by the world’s top telcos, and provides exhaustive forecast data pertaining to the adoption of key drivers like app revenues, app downloads etc through to 2017.
Global Mobile Value Added Services 2015 - Mutual Synergies to drive Revenue Growth
Published: November, 2015
Price: US$ 2,995.00
More studies by the publisher can be found at WiseStrokes page.