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Global Mobile Value Added Services 2015 - Mutual Synergies to drive Revenue Growth

October 2015 | 154 pages | ID: G58929D6DC5EN
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Global Mobile Value Added Services 2015 - Mutual Synergies to drive Revenue Growth- report provides an overview of the popular MVAS services being offered by the telcos, the factors/VAS offerings which is driving the adoption of VAS services. The report also includes a brief overview of popular MVAS drivers like smartphones, apps and social networking sites and other innovative services- in addition to the adoption trends globally and across regions (wherever applicable). It also highlights the pricing strategies being adopted for the delivery of the MVAS services and discusses about the evolution of MVAS services. The report provides a basic background of some of the popular MVAS services offered by the telcos, the understanding and feature offerings of which can provide a blue-print for the launch of successful MVAS services in 2016.

Key Features:
  • An overview of the MVAS offerings, MVAS value chain and various MVAS services categories.
  • Offers a profile snapshot of the leading 20 global social networking sites like their global traffic rank, no of sites linking to them, page view per user etc
  • Includes a summarized version of more than 20 innovative MVAS services being offered by telcos.
  • Highlights the various drivers involved in the increased adoption of MVAS services in different sections like Social Networking, Mobile Applications, Mobile Gaming, Mobile Video, Smartphones, Mobile Entertainment, Mobile Information, Mobile Finance, Mobile Education, Mobile Health
  • The details (forecast) related to adoption of key drivers like app revenues, app downloads etc upto 2017 has also been provided in the report.
  • Additionally the Smartphone section further highlights the adoption trends of leading handset vendors and mobile OS over the last 20 month on a global and regional basis. The trends are also included for more than 15 countries including UAE, Turkey, Nigeria, Qatar, Ghana, Kenya, Brazil, Bahrain, Indonesia, Oman, Singapore, Saudi Arabia
Executive Summary

The telcos globally are increasingly inclined towards the VAS services being offered by them in order to differentiate themselves and strengthen their competitive positioning as compared to other telcos, as the competition in the mobile segment continues to increase.

The traditional MVAS services like CRBT, P2P/P2A SMS services is being overshadowed by the new age VAS services like mobile video, m-health, m-money etc, which has further help the telcos to enable them regain the loss the mobile voice revenues incurred owing to increased competition.

Increasing numbers of telcos globally are now partnering with device vendors and content providers to foster the VAS adoption amongst users through innovative pricing and delivery strategies. In the recent times, MVAS has been increased traction owing to increased penetration of the data services and smartphones. Hence, an large number of VAS services being introduced by the telcos are dependent on – mobile data connectivity and smart devices which can support their functioning.

This report “Telcos and MVAS Mutual Synergies to drive Revenue Growth” consists of 5 major sections namely
  • Overview of Global Mobile Telephony Market- Highlights the trends in the emergence of mobile telephony globally and on a regional basis, and also includes the comparison of adoption of various technologies.
  • Introduction to MVAS- It provides a snapshot of the MVAS value chain and the various categories of MVAS services.
  • Drivers of MVAS: This section includes the various factors which are driving the MVAS services. It also includes the adoption trends of leading handset vendors and mobile OS on a global, regional and country level basis (trends of more than 15countries included).
  • Social Networking Sites-Profile Snapshots: Includes short profiles of leading 20 social networking sites.
  • MVAS Offering by Telcos: Highlights the details of more than 22 MVAS offering by leading telcos globally.
OVERVIEW OF GLOBAL MOBILE TELEPHONY MARKET

Overview of Mobile Services
Global Mobile Subscriptions growth trends, 2005-2015
Regional Mobile Subscription growth trends, 2005-2015
Mobile subscriptions per 100 inhabitants, 2005-2015*
Global Mobile Broadband subscribers, 2016-2020
Mobile Broadband subscribers across regions, 2010-2015
Global Mobile Broadband subscribers growth by technology, 2014-2020
Global Mobile Broadband subscribers growth by technology, 2015 & 2021
Global Data Traffic, 2015 & 2021

INTRODUCTION TO MVAS

MVAS Value Chain
MVAS content evolution
Pricing of MVAS services by MNOs
MVAS Segments

DRIVERS OF MVAS

Social Networking
Mobile Applications
Mobile Gaming
Mobile Video
Smartphones
Mobile Entertainment
Mobile Information
Mobile Finance
Mobile Education
Mobile Health

SOCIAL NETWORKING SITES-PROFILE SNAPSHOTS

Facebook
Twitter
Linkedin
MySpace
Pinterest
devianArt
LiveJournal
Tagged
Vine
Cafemom
Ning
MeetUp
MyLife
Badoo
Ask.fm
Classmates
Flickr
Tumblr
VK
Instagram
Popularity of Social Networking sites across various countries

MVAS OFFERINGS BY TELCOS

Telenor Pakistan- EasyPaisa
Safaricom Kenya- MPesa
SK Telecom South Korea- Syrup
Bharti Airtel India- Mobile Money
MTN Africa- Mobile Money
Vodacom Africa- MPesa
Airtel Uganda- Mobile Money
Telenor Pakisatan- EasyPaisa Khushal Beema
Telesom Somaliland- Zaad
Econet Wireless Zimbawbe- Ecocash
EE UK– Entertainment add ons
T-Mobile USA– Streaming radio services
Bell Canada- TV Anywhere
Smartone Hong Kong- Watch & Plus Service
Mobifone Vietnam- mStudy
Telcel Mexico- Mobile Money transfer service
du UAE- Video store, Talk to the Stars and Games service
Rogers Wireless Canada- Advertising alerts system
Ooredoo Tunisia- Najja7ni
Telia Sweden- Storytel
Dialog Axiata Sri Lanka- Hospitalization support plan
MTN South Africa- Hello Doctor

COMPANIES MENTIONED IN THE REPORT

Facebook
Twitter
Linkedin
MySpace
Pinterest
devianArt
LiveJournal
Tagged
Vine
Cafemom
Ning
MeetUp
MyLife
Badoo
Ask.fm
Classmates
Flickr
Tumblr
VK
Instagram
Telenor Pakistan
Telesom Somaliland
Econet Wireless Zimbawbe
EE UK
T-Mobile USA
Bell Canada
Smartone Hong Kong
Mobifone Vietnam
Telcel Mexico
du UAE
Rogers Wireless Canada
Ooredoo Tunisia
Telia Sweden
Dialog Axiata Sri Lanka
MTN South Africa
Apple
Samsung
LG
Motorola
HTC
Oppo
Xiaomi
Huawei
ZTE
Google
Alcatel
HP
Micromax

LIST OF FIGURES

Figure 1: Global Mobile Subscriptions growth trend, 2005-2015*
Figure 2: Mobile Subscriptions growth trend across regions, 2005-2015*
Figure 3: Mobile Subscription per 100 inhabitants across regions, 2005-2015*
Figure 4: Active Mobile broadband subscriber growth trend across regions, 2010-2015*
Figure 5: Global Mobile Broadband Subscribers growth Trend, 2016-2020
Figure 6: Mobile Subscription trend by Technology, 2015 & 2021
Figure 7: Monthly Data Traffic, 2015 & 2021
Figure 8: MVAS Value Chain
Figure 9: Evolution of MVAS content
Figure 10: Social Networking Users growth trend across key regions, 2011 -2017
Figure 11: Global Social Networking Users Forecast, 2011 -2017
Figure 12: Total Mobile Apps Downloads Forecast Worldwide, 2012-2017
Figure 13: Global Mobile App revenue forecast, 2011 -2017
Figure 14: Global contribution of Free and Paid App revenue, 2011 -2017
Figure 15: Global mobile gaming revenues by region in June-2014
Figure 16: Global mobile gaming revenues, 2010-2017
Figure 17: Global Market share of leading Handset Vendors, Jan-14-to-Oct-15
Figure 18: Market share of leading Handset Vendors in North America, Jan-14-to-Oct-15
Figure 19: Market share of leading Handset Vendors in Africa, Jan-14-to-Oct-15
Figure 20: Market share of leading Handset Vendors in Europe, Jan-14-to-Oct-15
Figure 21: Market share of leading Handset Vendors in South America, Jan-14-to-Oct-15
Figure 22: Market share of leading Handset Vendors in Oceania, Jan-14-to-Oct-15
Figure 23: Market share of leading Handset Vendors in Asia, Jan-14-to-Oct-15
Figure 24: Market share of leading Handset Vendors in UAE, Jan-14-to-Oct-15
Figure 25: Market share of leading Handset Vendors in Turkey, Jan-14-to-Oct-15
Figure 26: Market share of leading Handset Vendors in Qatar, Jan-14-to-Oct-15
Figure 27: Market share of leading Handset Vendors in Nigeria, Jan-14-to-Oct-15
Figure 28: Market share of leading Handset Vendors in Kenya, Jan-14-to-Oct-15
Figure 29: Market share of leading Handset Vendors in Ghana, Jan-14-to-Oct-15
Figure 30: Market share of leading Handset Vendors in Colombia, Jan-14-to-Oct-15
Figure 31: Market share of leading Handset Vendors in Brazil, Jan-14-to-Oct-15
Figure 32: Market share of leading Handset Vendors in Bahrain, Jan-14-to-Oct-15
Figure 33: Market share of leading Handset Vendors in Argentina, Jan-14-to-Oct-15
Figure 34: Market share of leading Handset Vendors in Russia, Jan-14-to-Oct-15
Figure 35: Market share of leading Handset Vendors in Singapore, Jan-14-to-Oct-15
Figure 36: Market share of leading Handset Vendors in Indonesia, Jan-14-to-Oct-15
Figure 37: Market share of leading Handset Vendors in India, Jan-14-to-Oct-15
Figure 38: Market share of leading Handset Vendors in Oman, Jan-14-to-Oct-15
Figure 39: Market share of leading Handset Vendors in Saudi Arabia, Jan-14-to-Oct-15
Figure 40: Global usage trend of popular mobile OS, Jan-14-to-Oct-15
Figure 41: Usage trend of popular mobile OS in South America, Jan-14-to-Oct-15
Figure 42: Usage trend of popular mobile OS in Asia, Jan-14-to-Oct-15
Figure 43: Usage trend of popular mobile OS in Oceania, Jan-14-to-Oct-15
Figure 44: Usage trend of popular mobile OS in Africa, Jan-14-to-Oct-15
Figure 45: Usage trend of popular mobile OS in Europe, Jan-14-to-Oct-15
Figure 46: Usage trend of popular mobile OS in North America, Jan-14-to-Oct-15
Figure 47: Usage trend of popular mobile OS in UAE, Jan-14-to-Oct-15
Figure 48: Usage trend of popular mobile OS in Turkey, Jan-14-to-Oct-15
Figure 49: Usage trend of popular mobile OS in Qatar, Jan-14-to-Oct-15
Figure 50: Usage trend of popular mobile OS in Nigeria, Jan-14-to-Oct-15
Figure 51: Usage trend of popular mobile OS in Kenya, Jan-14-to-Oct-15
Figure 52: Usage trend of popular mobile OS in Ghana, Jan-14-to-Oct-15
Figure 53: Usage trend of popular mobile OS in Colombia, Jan-14-to-Oct-15
Figure 54: Usage trend of popular mobile OS in Brazil, Jan-14-to-Oct-15
Figure 55: Usage trend of popular mobile OS in Bahrain, Jan-14-to-Oct-15
Figure 56: Usage trend of popular mobile OS in Argentina, Jan-14-to-Oct-15
Figure 57: Usage trend of popular mobile OS in Philippines, Jan-14-to-Oct-15
Figure 58: Usage trend of popular mobile OS in Malaysia, Jan-14-to-Oct-15
Figure 59: Usage trend of popular mobile OS in India, Jan-14-to-Oct-15
Figure 60: Usage trend of popular mobile OS in Indonesia, Jan-14-to-Oct-15
Figure 61: Usage trend of popular mobile OS in Qatar, Jan-14-to-Oct-15
Figure 62: Usage trend of popular mobile OS in Mali, Jan-14-to-Oct-15
Figure 63: Usage trend of popular mobile OS in Saudi Arabia, Jan-14-to-Oct-15
Figure 64: Usage trend of popular mobile OS in Singapore, Jan-14-to-Oct-15
Figure 65: Categories of M-Entertainment Services
Figure 66: Categories of M-Information Services
Figure 67: Categories of M-Finance Services
Figure 68: M-education market by product categories
Figure 69: M-Health Services
Figure 70: Telenor Pakistan EasyPaisa service
Figure 71: Transaction value of EasyPaisa service, 2009-2013
Figure 72: Transaction counts of EasyPaisa service, 2009-2013
Figure 73: M-Pesa service offering of Safaricom
Figure 74: M-Pesa revenue trends, 2012-2015
Figure 75: Contribution of various services to M-Pesa revenue, 2012-2015
Figure 76: Syrup service by SK Telecom
Figure 77: Subscriber growth trend for Syrup, June’11 -Jun’13
Figure 78: Bhari Airtel’s Airtel Money offering
Figure 79: Partners of Bhari Airtel’s Airtel Money offering in India
Figure 80: MTN Mobile Money offering
Figure 81: Vodacom M-Pesa offering
Figure 82: Vodacom M-Pesa Active Customers and overall ARPU, 2012-2015
Figure 83: Airtel Mobile Money Kiosk in Uganda
Figure 84: Airtel Mobile Money App in Uganda
Figure 85: Telenor Pakistan- EasyPaisa Khushal Beema service offering
Figure 86: Zaad Mobile money transfer service
Figure 87: EcoCash offering in Zimbawbe
Figure 88: Entertainment add-ons
Figure 89: T-Mobile Rhapsody unRadio service
Figure 90: Bell Canada Mobile –TV subscriber growth
Figure 91: Telcel Mobile money service
Figure 92: Messaging Alert services from Rogers Wireless
Figure 93: Najja7ni services offerings
Figure 94: Genres of Books on Telia Sweden Storytel service
Figure 95: MTN Hello Doctor subscription services

LIST OF TABLES

Table 1: Mobile broadband subscriber per 100 inhabitants, 2010-2015*
Table 2: Global Mobile Broadband Subscribers growth Trend, 2016-2020
Table 3: Social Networking Users growth trend across key regions, 2011 -2017 (% of Population in each group)
Table 4: Social Networking Users growth trend across key regions, 2011 -2017 (% of internet user in each group)
Table 5: Global Device Shipments by Operating System, 2013-2015
Table 6: Airtel Money subscriber growth trends in India
Table 7: MTN Mobile Money subscribers* in key countries
Table 8: MTN Mobile revenue across key countries
Table 9: Mobile Money subscribers for various operators in Uganda, 2015
Table 10: Telenor Pakisatan- EasyPaisa Khushal Beema service offering details
Table 11: Key KPIs of EcoCash service in Zimbawbe, Feb’13-Feb’15
Table 12: Smartone Market Watch & Plus Service Price
Table 13: Mobifone mStudy tariff plans
Table 14: Du Video Store and Talk to Star service tariffs
Table 15: Du Games Club Pricing
Table 16: Dialog Axiata Hospital support plan
Table 17: MTN Hello Doctor subscription services price plans


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