Austria Apparel & Footwear Market Landscape Examined in New Cutting-edge Euromonitor Report Available at

31 Jul 2015 • by Natalie Aster

LONDON – Austria’s apparel and footwear market recorded a positive performance in current value and volume terms as of 2014. However, as compared with the analysis period average, value growth was somewhat weaker. The apparel accessories, footwear and childrenswear categories contributed the most to the market’s bright development in 2014. Hosiery, meantime, was the only category in the market to post a drop in sales.

Internet retailing gathered further ground in the Austrian apparel and footwear sector as of 2014 owing to rising awareness about the benefits of purchasing shoes and clothes online and the increasing number of Austrians having access to the Internet. Specifically in the footwear category, consumers focused more strongly on seeking good quality shoes at more attractive prices.

In the coming years, the apparel and footwear sector will likely remain flat in terms of value at constant prices in 2014, alongside registering a quite moderate performance in terms of volume. The rather sluggish performance of the country’s apparel and footwear market in the offing is set to be chiefly attributable to further market fragmentation and a surging number of brands and retailers. Through to 2019, only such categories as childrenswear, apparel accessories and footwear will likely see a positive performance, whilst menswear, sportswear and hosiery are expected to post a decline. The womenswear category is projected to remain stable.

New market research report “Apparel and Footwear in Austria” drawn up by Euromonitor International offers an up-close review and analysis of the Austrian apparel and footwear universe. The study presents the actual and historical retail sales values and volumes; includes an analysis of the distribution of apparel and footwear by format and category; assesses key supply- and demand-side trends in the market; offers granular segmentation of overseas and local products. The research report presents the competitive information on the leading market players and key brands alongside evaluating their market shares, and provides a deep analysis of key factors having a bearing on the market space. In-depth industry forecasts of market trends and market growth through to 2019 are provided in the report as well.

Report Details:

Apparel and Footwear in Austria
Published: July, 2015
Pages: 84 
Price: US$ 2,100.00

More reports by the publisher can be found at Euromonitor page.


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Natalie Aster
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