Taiwanese Mobile Shopping Behavior Discussed in New MIC Report Now Available at MarketPublishers.com22 Jul 2015 • by Natalie Aster
LONDON – At present, mobile shopping is one of key revenue pockets for players in the global e-commerce marketplace. For instance, approximately two thirds of Amazon’s revenues over the Christmas holiday in 2014 came from mobile shopping. Since prevalence of mobile device is set to continue growing and the number of mobile internet users is on the rise, mobile commerce will be gaining momentum in the years to come.
Taiwan is no exception. Mobile shopping is increasingly popular in the country, and the number of local mobile shoppers is expected to continue growing in the upcoming years. Smartphones and tablets are the most widely used mobile devices in Taiwan to make purchases.
New research report “A Survey on Purchase Intentions and Behavior Patterns of Taiwanese Mobile Shoppers” worked out by Market Intelligence & Consulting Institute (MIC) offers an insightful discussion of intentions as well as behavior patterns of Taiwanese mobile shoppers. The study explores purchase intentions of mobile shoppers and investigates favorable and detrimental factors for the shoppers. It uncovers most intended product categories and preferred mobile shopping apps features. The report examines mobile shopping behavior and in detail.
A Survey on Purchase Intentions and Behavior Patterns of Taiwanese Mobile Shoppers
Published: July, 2015
Price: US$ 1,500.00
More new studies by the publisher can be found at MIC page.