US Denim Jeans Market Discussed by Koncept Analytics in New Report Now Available at MarketPublishers.com

02 Jun 2015 • by Natalie Aster

LONDON – Due to longer lifespan of jeans, the denim industry keeps on holding a dominant position compared to other apparel types. The apparel industry in the USA is mature, large and extremely fragmented. The country’s market sells apparel made both domestically and in foreign locations. The global economic meltdown has had a severe impact on the overall apparel market, however, the denim sector has returned to its previous growth trajectory relatively faster by contrast to other apparel industry segments. Nevertheless, as of 2014, sales of denim jeans has witnessed a dramatic fall as yoga wear is rapidly becoming a very popular substitute for denim as novel designs and fabrics in the category focus on comfort, resulting in the growing numbers of American people wearing yoga wear practically to any place. Hence, US-based jeans making companies are fiercely struggling with decreasing sales of their denim products. Every dominant player is being adversely affected by the jeans sales drop nationwide. 

The national denim jeans market is extremely consolidated as well-known brands such as Levi’s, Wrangler and Lee capture the majority share of the overall market. VF Corporation, Levi’s Strauss, PVH Corporation and Joe’s Jeans Inc. are the leading players in the market.

New market research report “US Denim Jeans Market Report: 2015 Edition” worked out by Koncept Analytics provides an insightful examination of the US denim jeans market dynamics, with a specific focus on such segments as women's and men's denim jeans. An in-depth look at the global and domestic apparel market is provided. The research study canvasses key trends, major drivers propelling the growth of the country’s denim jeans marketplace, and also the hot issues currently being faced by the industry. The report offers detailed profiles of the top 4 players in the US denim industry, along with highlights of their key financials and growth strategies.

Report Details:

US Denim Jeans Market Report: 2015 Edition
Published: May, 2015 
Pages: 52 
Price: US$ 800.00

More new market research reports by the publisher can be found at Koncept Analytics page.

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Natalie Aster
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